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Football Gift Bags

Maybe

The top 5 brands take only 35% of clicks. But demand is soft, at -10.3% this quarter, so Football Gift Bags is a Maybe.

Flapen Score
61
61 / 100
Top 9% of 14,768 Health & Household niches · +12 vs the category median of 49
Market size
$429K/yr522K searches / yr
90-day growth
-10.3%search demand this quarter
Competition
23%top-5 click share · 66 brands · 105 sellers

Flapen Score

Football Gift Bags against its category

The dotted line is the Health & Household average. Past it, Football Gift Bags is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Football Gift Bags market on Amazon at a glance

Shoppers on Amazon United States searched for Football Gift Bags 522K times last year and spent an estimated $429K. The top 5 brands take 35% of clicks. Demand peaks in Sep–Oct. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 522K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $429K a year.

Searches, last 12 months
522K
Growth, 90 days vs prior 90
-10.3%
Conversion, latest week
5.1%
Market size, estimated
$429Ka year
Peak month
September9.2× the quietest month
Top search term
football goodie bags94K searches a year

02 · Price

A sale here is worth $16.02.

Listings sell for $16.02 on average, from $4.34 to $66.49. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At $16.02 that is $2K to $4K a year per listing.

Average price
$16.02inside the $15 to $100 sweet spot
Price range
$4.34–$66.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #2,479 within Gift Bags. It carries 167 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
10.2%
Average rank
#2,479in Gift Bags
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
167per listing
Listings tracked
86

04 · Newcomers

5 of last year's 41 launches cleared the first-year sales bar.

41 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
41
Successful launches
5Amazon's first-year sales bar
Average brand age
28 months

Products

Top Football Gift Bags products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

66 falling

Sellers

105

Top-5 brand share

35%

Top 20: 73%

Top-5 click share

23%

Top 20: 62%

Open market

61%

  • Brand 118%
  • Brand 25%
  • Brand 34%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Football Gift Bags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 9.2×

Search terms

Top Football Gift Bags search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • football goodie bags94K/yr
  • football snack bags64K/yr
  • football bags64K/yr
  • football gift bags62K/yr
  • football party bags39K/yr
  • football snack bags for team30K/yr
  • football bags for snacks35K/yr
  • football treat bags32K/yr
  • football candy bags22K/yr
  • football gift bag19K/yr

Reviews and returns

What reviews say buyers love and hate about Football Gift Bags

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Size-Overall”
19%of negative reviews mention “Size-Overall”
2.8%of orders come back
“The bags are really small”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Football Gift Bags questions

Answered from the same tracked data.