Foot Odor
FailDemand is soft, at -29.0% this quarter, so Foot Odor is a Fail.
- Flapen Score
- 47 / 100Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 4947
- Market size
- $461K/yr394K searches / yr
- 90-day growth
- -29.0%search demand this quarter
- Competition
- 67%top-5 click share · 13 brands · 83 sellers
Flapen Score
Foot Odor against its category
The dotted line is the Health & Household average. Past it, Foot Odor is stronger. Inside it, weaker.
Market
The Foot Odor market on Amazon at a glance
Shoppers on Amazon United States searched for Foot Odor 394K times last year and spent an estimated $461K. The top 5 brands take 82% of clicks. Demand peaks in Feb–Mar–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 10.4% of those searches ended in a purchase.
Shoppers searched for this 394K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -29.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $461K a year.
- Searches, last 12 months
- 394K
- Growth, 90 days vs prior 90
- -29.0%
- Conversion, latest week
- 10.4%
- Market size, estimated
- $461Ka year
- Peak month
- February2.1× the quietest month
- Top search term
- foot odor eliminator for feet100K searches a year
02 · Price
A sale here is worth $11.24.
Listings sell for $11.24 on average, from $4.78 to $21.50. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At $11.24 that is $22K to $28K a year per listing.
- Average price
- $11.24under the $15 to $100 sweet spot
- Price range
- $4.78–$21.50
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $22K–$28K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #19 within Foot Health. It carries 9,188 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #19in Foot Health
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 9,188per listing
- Listings tracked
- 18
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Foot Odor products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dr. Scholls Odor-X ODOR-FIGHTING Spray-Powder // All-Day Odor Protection and Sweat Absorption - Packaging May Vary
- Price
- $4.78
- Rating
- 4.5/5
- Reviews
- 27,191
- Age
- 21y ago

Dr. Scholls ODOR-X FOOT ODOR PROBIOTIC SPRAY 4 oz // Immediately Eliminates The Worst Odors - Prevents Embarrasing Odors From Returning - Restores Skins Microbiome
- Price
- $10.04
- Rating
- 4.5/5
- Reviews
- 10,687
- Age
- 5y ago

Dr. Scholls ULTRA-SWEAT ABSORBING FOOT POWDER 7 oz // Maximum Sweat Absorption - Clinically Tested 12-Hour Relief - Keeps Feet Fresh & Dry
- Price
- $5.12
- Rating
- 4.7/5
- Reviews
- 11,421
- Age
- 6y ago

Gold Bond Medicated Talc-Free Foot Powder 10 oz. Maximum Strength Odor Control & Itch Relief
- Price
- $7.79
- Rating
- 4.7/5
- Reviews
- 9,457
- Age
- 5y ago

FOOT SENSE All Natural Foot & Shoe Powder Foot Odor Eliminator for Long-Lasting Odor Control Lasts up to 6 Months Deodorizes Safe for Men Women Kids Athletes 100g
- Price
- $15.12
- Rating
- 4.6/5
- Reviews
- 11,517
- Age
- 11y ago
Trending
estimated 90-day click momentum
Odor-Eaters Everyday Comfort Insoles 3 ct.
- Price
- $9.81
- Rating
- 4.2/5
- Reviews
- 217
- Age
- 6mo ago

Shoe Deodorizer & Foot Odor Spray Mint Blast for Smelly Feet | Athletes Foot Odor Eliminator for Instant Relief from Stinky Feet | Natural Formula for All Footwear | Made in USA
- Price
- $13.43
- Rating
- 4.4/5
- Reviews
- 126
- Age
- 7mo ago

Dr. Scholls Odor-X Athletes Foot Daily Defense Powder - 24-Hour Odor Protection Prevents Reoccurrence with Daily Use Relief from Itching Burning & Redness Foot Health
- Price
- $6.45
- Rating
- 4.6/5
- Reviews
- 286
- Age
- 7mo ago

Elite Sportz Shoe Deodorizer (800+ Sprays) - Foot Spray and Shoe Odor Eliminator - No More Smelly Shoes or Stinky Feet with our Peppermint Shoe Freshener - Small Gift for Men & Women
- Price
- $17.73
- Rating
- 4.3/5
- Reviews
- 13,112
- Age
- 11y ago

Odor-Eaters Foot Spray Powder 4 Oz
- Price
- $4.85
- Rating
- 4.6/5
- Reviews
- 5,357
- Age
- 14y ago
Newest
by launch date
Odor-Eaters Everyday Comfort Insoles 3 ct.
- Price
- $9.81
- Rating
- 4.2/5
- Reviews
- 217
- Age
- 6mo ago

Dr. Scholls Odor-X Athletes Foot Daily Defense Powder - 24-Hour Odor Protection Prevents Reoccurrence with Daily Use Relief from Itching Burning & Redness Foot Health
- Price
- $6.45
- Rating
- 4.6/5
- Reviews
- 286
- Age
- 7mo ago

Shoe Deodorizer & Foot Odor Spray Mint Blast for Smelly Feet | Athletes Foot Odor Eliminator for Instant Relief from Stinky Feet | Natural Formula for All Footwear | Made in USA
- Price
- $13.43
- Rating
- 4.4/5
- Reviews
- 126
- Age
- 7mo ago

Arm & Hammer Cream to Powder Foot Deodorant 24 Hour Protection Odor & Wetness Protection Effective and Long Lasting Antiperspirant Apply as Cream Dries to Powder
- Price
- $7.90
- Rating
- 4.4/5
- Reviews
- 672
- Age
- 2y ago

Sole-Pourri Shoe Deodorizer + Foot Spray 3.4 Fl Oz Up to 150 Uses Funk-Fighting Odor Freshener with Essential Oils for Smelly Shoes Feet & Gym Bags Citrus & Mint Scent
- Price
- $9.69
- Rating
- 4.4/5
- Reviews
- 1,400
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
83
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
15%
- Dr. Scholl's59%
- Arm & Hammer7%
- Gold Bond6%
- Foot Sense5%
- Uncle Todd's4%
- Odor-Eaters4%
- Open — no brand owns it (7 brands, 15%)
Demand
Foot Odor search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Foot Odor search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- foot odor eliminator for feet100K/yr
- foot odor eliminator for shoes38K/yr
- foot odor46K/yr
- stinky feet odor eliminator26K/yr
- smelly feet23K/yr
- stinky feet29K/yr
- foot odor eliminator17K/yr
- foot smell eliminator for feet20K/yr
- foot deodorizer20K/yr
- smelly feet treatment14K/yr
Reviews and returns
What reviews say buyers love and hate about Foot Odor
We read the reviews and the return reasons for every product selling here.
“Strange smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Foot Odor questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









