Foot Mat

Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $181K a year.

Searches, last 12 months

272K

Growth, 90 days vs prior 90

-6.3%

Conversion, latest week

2.6%

Market size, estimated

$181Ka year

Peak month

December1.5× the quietest month

Top search term

foot massage mat45K searches a year

Listings sell for $25.45 on average, from $9.17 to $104.53. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $25.45 that is $3K to $6K a year per listing.

Average price

$25.45inside the $15 to $100 sweet spot

Price range

$9.17–$104.53

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$3K–$6K

Returns

3.6%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #8,885 within Massage Tools. It carries 7,637 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

4.1%

Average rank

#8,885in Massage Tools

Average rating

4.17 starsAmazon United States average 4.42 stars

Average reviews

7,637per listing

Listings tracked

48

13 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

6Amazon's first-year sales bar

Average brand age

38 months