Foot Massager

Shoppers searched for this 12.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25.7M a year.

Searches, last 12 months

12.2M

Growth, 90 days vs prior 90

+5.3%

Conversion, latest week

2.6%

Market size, estimated

$25.7Ma year

Peak month

December4.1× the quietest month

Top search term

foot massager8.4M searches a year

Listings sell for $82.21 on average, from $9.38 to $230.40. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 10,000 to 12,500 of them. At $82.21 that is $822K to $1.0M a year per listing.

Average price

$82.21inside the $15 to $100 sweet spot

Price range

$9.38–$230.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

10,000–12,500

Revenue per listing a year

$822K–$1.0M

Returns

5.4%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #3,059 within Electric Massagers. It carries 5,897 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

98%

Out of stock, average day

8.1%

Average rank

#3,059in Electric Massagers

Average rating

4.26 starsAmazon United States average 4.42 stars

Average reviews

5,897per listing

Listings tracked

49

18 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

18

Successful launches

17Amazon's first-year sales bar

Average brand age

37 months