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Foot Deodorant

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -6.9% this quarter, so Foot Deodorant is a Maybe.

Flapen Score
51
51 / 100
Top 40% of 14,768 Health & Household niches · +2 vs the category median of 49
Market size
$1.3M/yr1.2M searches / yr
90-day growth
-6.9%search demand this quarter
Competition
69%top-5 click share · 9 brands · 88 sellers

Flapen Score

Foot Deodorant against its category

The dotted line is the Health & Household average. Past it, Foot Deodorant is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foot Deodorant market on Amazon at a glance

Shoppers on Amazon United States searched for Foot Deodorant 1.2M times last year and spent an estimated $1.3M. The top 5 brands take 91% of clicks. Demand peaks in Feb–Mar–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 11.8% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-6.9%
Conversion, latest week
11.8%
Market size, estimated
$1.3Ma year
Peak month
February4.1× the quietest month
Top search term
foot spray358K searches a year

02 · Price

A sale here is worth $9.49.

Listings sell for $9.49 on average, from $4.78 to $21.50. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At $9.49 that is $76K to $95K a year per listing.

Average price
$9.49under the $15 to $100 sweet spot
Price range
$4.78–$21.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
8,000–10,000
Revenue per listing a year
$76K–$95K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Foot Health. It carries 8,388 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#18in Foot Health
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
8,388per listing
Listings tracked
16

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
68 months

Products

Top Foot Deodorant products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 flat

Sellers

88

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

7%

  • Brand 168%
  • Brand 210%
  • Brand 36%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (3 brands, 7%)

Demand

Foot Deodorant search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Black Friday '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Foot Deodorant search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foot spray358K/yr
  • foot deodorant119K/yr
  • foot spray for smelly feet99K/yr
  • foot odor eliminator for feet100K/yr
  • foot odor spray64K/yr
  • foot powder spray49K/yr
  • foot deodorant spray49K/yr
  • dr scholls odor x spray35K/yr
  • foot odor46K/yr
  • feet spray34K/yr

Reviews and returns

What reviews say buyers love and hate about Foot Deodorant

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Smell”
39%of negative reviews mention “Smell”
0.1%of orders come back
“Bad smell”
A buyer, on “Smell”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Foot Deodorant questions

Answered from the same tracked data.