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Fools Gold

Fail

Buyers convert on only 0.3% of searches, so Fools Gold is a Fail.

Flapen Score
25
25 / 100
Ranks 14,657 of 14,768 Health & Household niches · −24 vs the category median of 49
Market size
$16K/yr401K searches / yr
90-day growth
-19.0%search demand this quarter
Competition
86%top-5 click share · 6 brands · 8 sellers

Flapen Score

Fools Gold against its category

The dotted line is the Health & Household average. Past it, Fools Gold is stronger. Inside it, weaker.

25Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fools Gold market on Amazon at a glance

Shoppers on Amazon United States searched for Fools Gold 401K times last year and spent an estimated $16K. The top 5 brands take 94% of clicks. Demand peaks in Jan. Flapen scores it 25 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 401K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months
401K
Growth, 90 days vs prior 90
-19.0%
Conversion, latest week
0.3%
Market size, estimated
$16Ka year
Peak month
January2.2× the quietest month
Top search term
fools gold166K searches a year

02 · Price

A sale here is worth $14.57.

Listings sell for $14.57 on average, from $7.69 to $24.14. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $14.57 that is $1K to $4K a year per listing.

Average price
$14.57under the $15 to $100 sweet spot
Price range
$7.69–$24.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #681 within Healing Crystals. It carries 2,248 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
11.2%
Average rank
#681in Healing Crystals
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
2,248per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Fools Gold products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

8

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Brand 151%
  • Brand 213%
  • Brand 312%
  • Brand 410%
  • Brand 58%
  • Brand 66%

Demand

Fools Gold search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KBlack Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 2.2×

Reviews and returns

What reviews say buyers love and hate about Fools Gold

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Advertised Vs Actual Product”
28%of negative reviews mention “Size-Overall”
3.4%of orders come back
“these are bigger”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Fools Gold questions

Answered from the same tracked data.