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Food Grade Frankincense Oil

Fail

Demand is soft, at -39.7% this quarter, so Food Grade Frankincense Oil is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$81K/yr84K searches / yr
90-day growth
-39.7%search demand this quarter
Competition
59%top-5 click share · 17 brands · 33 sellers

Flapen Score

Food Grade Frankincense Oil against its category

The dotted line is the Health & Household average. Past it, Food Grade Frankincense Oil is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Food Grade Frankincense Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Food Grade Frankincense Oil 84K times last year and spent an estimated $81K. The top 5 brands take 67% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -39.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-39.7%
Conversion, latest week
4.7%
Market size, estimated
$81Ka year
Top search term
food grade frankincense12K searches a year

02 · Price

A sale here is worth $20.45.

Listings sell for $20.45 on average, from $8.91 to $76.19. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $20.45 that is $2K to $5K a year per listing.

Average price
$20.45inside the $15 to $100 sweet spot
Price range
$8.91–$76.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #310 within Aromatherapy. It carries 3,350 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
95%
Out of stock, average day
4.9%
Average rank
#310in Aromatherapy
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
3,350per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Food Grade Frankincense Oil products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

$0$8K$16K$24K$32K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

33

Est. top-5 brand share

67%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 100%

Open market

28%

  • Zongle Therapeutics31%
  • Viva Doria13%
  • Secrets of the Tribe10%
  • Oman Herbs7%
  • Govinda6%
  • Majestic Pure5%

Demand

Food Grade Frankincense Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26JanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 3.1× · 6 of 12 months tracked

Search terms

Top Food Grade Frankincense Oil search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • food grade frankincense12K/yr
  • food grade frankincense oil15K/yr
  • frankincense food grade6K/yr
  • frankincense essential oil food grade6K/yr
  • frankincense for internal use8K/yr
  • frankincense oil food grade5K/yr
  • frankincense oil for internal use7K/yr
  • therapeutic grade frankincense oil7K/yr
  • edible frankincense oil4K/yr
  • frankincense internal use3K/yr

Reviews and returns

What reviews say buyers love and hate about Food Grade Frankincense Oil

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Smell”
56%of negative reviews mention “Smell”
1.0%of orders come back
“Strong odor”
A buyer, on “Smell”56% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Food Grade Frankincense Oil questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data