food grade frankincense oil
Skip itSoft demand (-39.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great$20.45avg listing price — sweet spot $15–$100
Price range
Great$8.91–$76.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,350.21avg incumbent reviews — the moat a new listing must climb
Market size
Bad$81K$81K/yr · 84K searches
Growth
Bad-39.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, food grade frankincense oil is a $81K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 46/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
food grade frankincense oil market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $61K–$82K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #310
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 74%
- Out of stock
- 4.9%
- Avg brand age
- 65 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
33
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
28%
- Zongle Therapeutics31%
- Viva Doria13%
- Secrets of the Tribe10%
- Oman Herbs7%
- Govinda6%
- Majestic Pure5%
Demand
Weekly Amazon search volume, last 27 weeks — -39.7% search growth over the last 90 days.Top food grade frankincense oil search terms
- food grade frankincense12K/yr
- food grade frankincense oil15K/yr
- frankincense food grade6K/yr
- frankincense essential oil food grade6K/yr
- frankincense for internal use8K/yr
- frankincense oil food grade5K/yr
- frankincense oil for internal use7K/yr
- therapeutic grade frankincense oil7K/yr
- edible frankincense oil4K/yr
- frankincense internal use3K/yr
Top food grade frankincense oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Organic Frankincense Essential Oil Food Grade for Face 100% Pure Frankincense Resin Oil Boswellia Serrata Edible by Zongle Therapeutics 1 OZ
Zongle Therapeutics$28.644.7★1,708 rev
Viva Doria Frankincense Essential Oil 100% Pure Natural Essential Oil Undiluted for Aromatherapy | Food Grade 15 mL (0.5 Fluid Ounce)
Viva Doria$13.984.6★73 rev
Secrets of the Tribe Frankincense USDA Organic Tincture Alcohol-Free Extract Frankincense (Boswellia Serrata) Dried Resin 2 oz
Secrets of the Tribe$23.174.5★191 rev
Royal Green Frankincense Hojari from Oman Boswellia Sacra Pure Incense Chruch Incense Olibanum luban (1 oz)
Oman Herbs$12.804.5★1,564 rev
Govinda Frankincense Natural Tree Sap Gum Pea Size 1 lb
Govinda$17.944.4★6,907 rev
Newest
by launch date
Organic Turmeric Frankincense and Myrrh Herbal Supplement Blend for Energy Detox Focus Immunity & Stress Non-GMO Vegan Tonic with Milk Thistle Wisdom Bible Based Blend 2oz Liquid Drops
Wisdom Nutrition$76.19158 rev
Carno Calm Frankincense Essential Oil | USDA Certified Organic Frankincense Oil | Woody and Earthy Aroma |1.7 fl. Oz
Carno Calm$9.774,023 rev
Organic Frankincense Resin (Boswellia Carterii) 4 oz USDA Certified Chruch Incense Premium Grade 100% Pure & Wild-Harvested Luban Frankincense for Aromatherapy Meditation & Air Purification
Nagaad$20.89407 rev
Frankincense Essential Oil Food Grade for Face Dark Circles 100% Pure Frankincense Resin Oil Boswellia Serrata Edible by Zongle Therapeutics 4 OZ
Zongle Therapeutics$43.19131 rev
NaturoBliss 100% Pure Frankincense Essential Oil Therapeutic Grade Premium Quality (4 fl. oz) with Glass Dropper Perfect for Aromatherapy
NaturoBliss$13.22368 rev
Trending
90-day click momentum
Royal Frankincense Certified Organic Green Hojari Frankincense Resin from Oman (Boswellia Sacra) (1 oz./Ounce)
Royal Frankincense$15.424.6★
Govinda Frankincense Natural Tree Sap Gum Pea Size 1 lb
Govinda$17.944.4★
Royal Green Frankincense Hojari from Oman Boswellia Sacra Pure Incense Chruch Incense Olibanum luban (1 oz)
Oman Herbs$12.804.5★
Carno Calm Frankincense Essential Oil | USDA Certified Organic Frankincense Oil | Woody and Earthy Aroma |1.7 fl. Oz
Carno Calm$9.774.5★
Frontier Co-op Frankincense Tears 16 Oz Bulk Bag
Frontier Co-op$18.904.6★
What buyers say about food grade frankincense oil
What buyers praise and complain about, mined from review topics.What buyers love
“Good smell”
“The quality is consistent throughout the package”
“Great value”
“As advertised”
“Effective”
“Taste very good almost like chocolate closest thing I can think of”
“Organic and good”
“It was easy to use”
“For smudges, oils and tinctures, they were clean, fragrant and various sizes”
“I mixed it with a carrier oil and its been helping me with joint, leg and foot pain”
What buyers complain about
“Strong odor”
“Even though its a bit pricey”
“It did arrive having leaked”
“CHEAP QUALITY”
“Deceiving”
“The bottle was too small for the price”
“Diluted”
“Doesnt even feel like oil”
“Didn't work for me”
“very weak”
Top return reasons
Common questions
- Is food grade frankincense oil profitable to sell on Amazon United States?
- The niche generates $81K/yr across 19 tracked products. 90-day search growth is -39.7%. Flapen's verdict: Skip it (46/100).
- How competitive is the food grade frankincense oil niche?
- 17 brands and 33 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in food grade frankincense oil?
- Top complaints mined from reviews: Smell, Value For Money, Leak-Proof. The return rate is 1.0%.
- What does it cost to enter the food grade frankincense oil niche?
- Listings span $8.91–$76.19; the average listing price is $20.45 (sweet spot $15–$100). The average incumbent carries 3,350 reviews — the moat a new listing must climb.