folic acid gummies
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.81avg listing price — sweet spot $15–$100
Price range
Okay$5.18–$21.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad12,396.22avg incumbent reviews — the moat a new listing must climb
Market size
Bad$69K$69K/yr · 65K searches
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, folic acid gummies is a $69K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
folic acid gummies market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- $77K–$102K
- units × avg price
- Conversion rate
- 8.3%
- Avg BSR
- #53
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 10.0%
- Avg brand age
- 62 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
606
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Vitamatic47%
- Nature's Nutrition25%
- OLLY15%
- Nature Made6%
- Nutricost6%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +6.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top folic acid gummies search terms
- folic acid gummies42K/yr
- folic acid gummies for women9K/yr
- folic acid gummy7K/yr
- folic acid 400mcg gummy4K/yr
- folic acid gummies women3K/yr
Top folic acid gummies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vitamatic Sugar Free Folic Acid 1 mg Gummies 120 Count Orange Flavor
Vitamatic$12.824.7★1,216 rev
Folic Acid Gummies - Essential Prenatal Vitamins for Women - Daily Folate Vitamin B9 for Mom & Baby Development Support - Before During & After Pregnancy Natural Orange & Cherry Flavor - 60 Gummies
Nature's Nutrition$9.914.7★1,912 rev
Folic Acid Gummies - Essential Prenatal Vitamins for Women - Daily Folate Vitamin B9 for Mom & Baby Development Support - Before During & After Pregnancy Natural Orange & Cherry Flavor - 120 Gummies
Nature's Nutrition$14.514.7★1,912 rev
OLLY Prenatal Multivitamin Gummy Daily Multi Blend for Mommy & Baby Folic Acid Omega 3 DHA Vitamins A & D Sweet Citrus Flavored 30 Day Supply - 60 Count
OLLY$11.514.6★13,790 rev
Nature Made Folic Acid 400 mcg (665 mcg DFE) 250 Tablets
Nature Made$5.184.8★29,982 rev
Newest
by launch date
OLLY Prenatal Multivitamin Gummy Daily Multi Blend for Mommy & Baby Folic Acid Omega 3 DHA Vitamins A & D Sweet Citrus Flavored 42 Day Supply - 84 Count
OLLY$15.1213,790 rev
Nutricost Folic Acid (Vitamin B9) Vegetarian Gummies 1 000mcg 120 Gummies
Nutricost$13.93185 rev
Vitamatic Sugar Free Folic Acid 1 mg Gummies 120 Count Orange Flavor
Vitamatic$12.821,216 rev
Vitamatic Sugar Free Folic Acid 1 mg Gummies 120 Count Orange Flavor-2 Pack
Vitamatic$21.591,216 rev
Folic Acid Gummies - Essential Prenatal Vitamins for Women - Daily Folate Vitamin B9 for Mom & Baby Development Support - Before During & After Pregnancy Natural Orange & Cherry Flavor - 120 Gummies
Nature's Nutrition$14.511,912 rev
Trending
90-day click momentumVitamatic Sugar Free Folic Acid 1 mg Gummies 120 Count Orange Flavor-2 Pack
Vitamatic$21.594.7★
Folic Acid Gummies - Essential Prenatal Vitamins for Women - Daily Folate Vitamin B9 for Mom & Baby Development Support - Before During & After Pregnancy Natural Orange & Cherry Flavor - 120 Gummies
Nature's Nutrition$14.514.7★
OLLY Prenatal Multivitamin Gummy Daily Multi Blend for Mommy & Baby Folic Acid Omega 3 DHA Vitamins A & D Sweet Citrus Flavored 42 Day Supply - 84 Count
OLLY$15.124.6★
OLLY Prenatal Multivitamin Gummy Daily Multi Blend for Mommy & Baby Folic Acid Omega 3 DHA Vitamins A & D Sweet Citrus Flavored 30 Day Supply - 60 Count
OLLY$11.514.6★
Vitamatic Sugar Free Folic Acid 1 mg Gummies 120 Count Orange Flavor
Vitamatic$12.824.7★
What buyers say about folic acid gummies
What buyers praise and complain about, mined from review topics.What buyers love
“Good taste”
“Vitamins are fine”
“Great value”
“Great Quality and Easy to Take”
“Soft chewables”
“Great for pregnancy”
“Easy to use”
“The gummies have a pleasant flavor profile”
“As advertised”
“gentle on my stomach”
What buyers complain about
“Tastes nasty”
“Unpleasant smell”
“One big gummed up vitamin in jar”
“not very good as far as flavor”
“They were very hard”
“The jar is bigger than I expected”
“they arrive already stale”
“It lacks iron”
“Not the best”
“difficult to chew”
Top return reasons
Common questions
- Is folic acid gummies profitable to sell on Amazon United States?
- The niche generates $69K/yr across 9 tracked products. 90-day search growth is +6.7%. Flapen's verdict: Skip it (36/100).
- How competitive is the folic acid gummies niche?
- 5 brands and 606 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in folic acid gummies?
- Top complaints mined from reviews: Taste-Overall, Smell, Vitamin. The return rate is 0.0%.
- When does demand for folic acid gummies peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the folic acid gummies niche?
- Listings span $5.18–$21.59; the average listing price is $12.81 (sweet spot $15–$100). The average incumbent carries 12,396 reviews — the moat a new listing must climb.