folic acid 800 mcg
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible27.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Growth
Okay+19.4%90-day search growth — must beat 0% to launch
Market size
Okay$149K$149K/yr · 66K searches
Review moat
Bad6,398avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.36avg listing price — sweet spot $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Price range
Bad$5.18–$15.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, folic acid 800 mcg is a $149K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep. Verdict: Skip it — 37/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
folic acid 800 mcg market data
- Units sold / yr
- 20K–25K
- avg 2,500–3,000/product
- Revenue / yr
- $167K–$209K
- units × avg price
- Conversion rate
- 27.3%
- Avg BSR
- #205
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 127 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
50
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Nature's Bounty70%
- Bronson18%
- NOW Foods5%
- Nature Made4%
- Pure Encapsulations4%
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — +19.4% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 13.8×
Top folic acid 800 mcg products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Natures Bounty Folic Acid Supplement Supports Cardiovascular Health 800mcg 250 Tablets
Nature's Bounty$5.884.8★2,854 rev
Bronson Folic Acid 800 MCG Supports Prenatal Development Non-GMO 360 Tablets
Bronson$10.004.8★592 rev
NOW Supplements Folic Acid 800 mcg + B-12 (Cyanocobalamin) 25 mcg B Complex Vitamin 250 Tablets
NOW Foods$5.794.7★3,036 rev
Nature Made Folic Acid 400 mcg (665 mcg DFE) 250 Tablets
Nature Made$5.184.8★29,982 rev
Pure Encapsulations Folic Acid | Hypoallergenic Dietary Supplement | 60 Capsules
Pure Encapsulations$15.444.8★854 rev
Newest
by launch dateBronson Folic Acid 800 MCG Supports Prenatal Development Non-GMO 360 Tablets
Bronson$10.00592 rev
Pure Encapsulations Folic Acid | Hypoallergenic Dietary Supplement | 60 Capsules
Pure Encapsulations$15.44854 rev
Natures Bounty Folic Acid 800 mcg Tabs 250 ct
Nature's Bounty$7.851,070 rev
NOW Supplements Folic Acid 800 mcg + B-12 (Cyanocobalamin) 25 mcg B Complex Vitamin 250 Tablets
NOW Foods$5.793,036 rev
Natures Bounty Folic Acid Supplement Supports Cardiovascular Health 800mcg 250 Tablets
Nature's Bounty$5.882,854 rev
Trending
90-day click momentumPure Encapsulations Folic Acid | Hypoallergenic Dietary Supplement | 60 Capsules
Pure Encapsulations$15.444.8★
Bronson Folic Acid 800 MCG Supports Prenatal Development Non-GMO 360 Tablets
Bronson$10.004.8★
Nature Made Folic Acid 400 mcg (665 mcg DFE) 250 Tablets
Nature Made$5.184.8★
Natures Bounty Folic Acid Supplement Supports Cardiovascular Health 800mcg 250 Tablets
Nature's Bounty$5.884.8★
NOW Supplements Folic Acid 800 mcg + B-12 (Cyanocobalamin) 25 mcg B Complex Vitamin 250 Tablets
NOW Foods$5.794.7★
What buyers say about folic acid 800 mcg
What buyers praise and complain about, mined from review topics.What buyers love
“Trusted Quality at a Great Price”
“Decent price”
“As advertised”
“Its an important vitamin for daily health, and I like that its simple and effective”
“i have no problem swallowing”
“Easy to use”
“Its a convenient and effective way to maintain daily nutritional balance and overall well-being”
“Trusted Support During Pregnancy & Postpartum”
“Lots of energy”
“perfect MGs, amount great, just what I needed”
What buyers complain about
“To me it has an after taste”
“smaller than other brands”
“If you struggle with allergies from random additives”
“The right dosage in this brand our stores dont carry”
“Hard to swallow because they stick to your tongue”
“Too much is not good”
“that's completely false”
“Stomach Pain”
“start dissolving before I can even swallow it”
“Stomach Pain”
Top return reasons
Common questions
- Is folic acid 800 mcg profitable to sell on Amazon United States?
- The niche generates $149K/yr across 6 tracked products. 90-day search growth is +19.4%. Flapen's verdict: Skip it (37/100).
- How competitive is the folic acid 800 mcg niche?
- 5 brands and 50 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in folic acid 800 mcg?
- Top complaints mined from reviews: Taste-Overall, Size-Overall, Allergies. The return rate is 0.0%.
- When does demand for folic acid 800 mcg peak?
- Demand peaks in Sep; the busiest month runs 13.8× the quietest.
- What does it cost to enter the folic acid 800 mcg niche?
- Listings span $5.18–$15.44; the average listing price is $8.36 (sweet spot $15–$100). The average incumbent carries 6,398 reviews — the moat a new listing must climb.