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Foley

Maybe

Products sell for $31.18 on average, inside the sweet spot. But demand is soft, at -5.7% this quarter, so Foley is a Maybe.

Flapen Score
53
53 / 100
Top 32% of 14,768 Health & Household niches · +4 vs the category median of 49
Market size
$103K/yr160K searches / yr
90-day growth
-5.7%search demand this quarter
Competition
52%top-5 click share · 20 brands · 49 sellers

Flapen Score

Foley against its category

The dotted line is the Health & Household average. Past it, Foley is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foley market on Amazon at a glance

Shoppers on Amazon United States searched for Foley 160K times last year and spent an estimated $103K. The top 5 brands take 62% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.

Searches, last 12 months
160K
Growth, 90 days vs prior 90
-5.7%
Conversion, latest week
2.1%
Market size, estimated
$103Ka year
Peak month
October1.3× the quietest month
Top search term
foley catheter70K searches a year

02 · Price

A sale here is worth $31.18.

Listings sell for $31.18 on average, from $8.72 to $212.90. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $31.18 that is $3K to $8K a year per listing.

Average price
$31.18inside the $15 to $100 sweet spot
Price range
$8.72–$212.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #268 within Incontinence & Ostomy. It carries 277 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
62%
Out of stock, average day
4.0%
Average rank
#268in Incontinence & Ostomy
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
277per listing
Listings tracked
29

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Foley products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

49

Top-5 brand share

62%

Top 20: 90%

Top-5 click share

52%

Top 20: 89%

Open market

28%

  • Brand 135%
  • Brand 210%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 65%

Demand

Foley search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Foley search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foley catheter70K/yr
  • foley catheter supplies26K/yr
  • foley catheter kit24K/yr
  • medical catheters12K/yr
  • foley11K/yr
  • suprapubic catheter supplies10K/yr
  • foley catheter 16 fr4K/yr
  • foley catheters4K/yr

Reviews and returns

What reviews say buyers love and hate about Foley

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Leak-Proof”
1.1%of orders come back
“They leak”
A buyer, on “Leak-Proof”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Foley questions

Answered from the same tracked data.