foley
Worth a lookShows a sweet-spot price point ($31.18 avg), but soft demand (-5.7% this quarter) keeps it on the watch list.
Avg price
Incredible$31.18avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great276.62avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Okay$8.72–$212.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$103K$103K/yr · 160K searches
Growth
Bad-5.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, foley is a $103K/yr Amazon United States market (160K searches/yr). The top 5 brands hold 62% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
foley market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $125K–$156K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #268
- Page quality
- 0%
- Prime
- 62%
- Sponsored
- 59%
- Out of stock
- 4.0%
- Avg brand age
- 41 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
49
Top-5 brand share
62%
Top 20: 90%
Top-5 click share
52%
Top 20: 89%
Open market
28%
- Medline35%
- --10%
- Bard8%
- Dynarex7%
- PE Premium Enema7%
- SOEDZUNG5%
Demand & seasonality
Weekly Amazon search volume, last 91 weeks — -5.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top foley search terms
- foley catheter70K/yr
- foley catheter supplies26K/yr
- foley catheter kit24K/yr
- medical catheters12K/yr
- foley11K/yr
- suprapubic catheter supplies10K/yr
- foley catheter 16 fr4K/yr
- foley catheters4K/yr
Top foley products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Medline Foley Catheters Silicone-Elastomer Coated Latex 10 cc Balloon Size 16 French Size (Pack of 12)
Medline$30.964.7★5 rev
Foley Catheter Insertion Tray - Sterile
--$9.224.6★61 rev
StatLock Pediatric Foley Stabilization Device with Foam Anchor Pad
Bard$8.724.4★875 rev
PE Premium Enema Red Latex Catheter 20FR with Flexible Rubber Tubing for Higher Colon Cleansing and Gerson Coffee Therapy. Supplied with Universal Hose Connector (5 Pack)
PE Premium Enema$17.974.4★73 rev
Dynarex 4954 Foley Catheters Suitable for Children and Adults Sterile Individually Packaged Medical-Grade Soft and Flexible 2 Way Urinary Catheter 30 cc 14FR 10 Boxes of 10
Dynarex$29.204.3★83 rev
Newest
by launch date
Leg Bag 1000mL/33.8oz Urinary Catheter for Men WomenFoley Catheter Leg Bag Anti-Reflux Valve Easy Flip Drain 18 Tubing Adjustable Leg Cloth Straps3-Pack with 3 Pairs Gloves (1/Bag)
QFLQFL$17.3791 rev
Carbou 2000ml Urine Drainage Bags 6 Pcs Catheter Bags with Anti-Reflux Chamber - 48 Drainage Tube with Clamp & Hook Quick-Release Drain Port
CARBOU$28.90134 rev
SOEDZUNG Unisex Catheter Pants with Double Pockets for Nephrostomy Foley Suprapubic Biliary Drainage Incontinence Care Comfortable Breathable(Black L)
SOEDZUNG$28.7410 rev
BeHerk 2000mL Catheter Bags Urinary Drainage Bags 3 Pack
BeHerk$20.00257 rev
BeHerk Urinary Drainage Bag 2000ml 5 Pack Catheter Bags for Women and Men
BeHerk$26.4194 rev
Trending
90-day click momentumSOEDZUNG Unisex Catheter Pants with Double Pockets for Nephrostomy Foley Suprapubic Biliary Drainage Incontinence Care Comfortable Breathable(Black L)
SOEDZUNG$28.744.8★
Dynarex 4954 Foley Catheters Suitable for Children and Adults Sterile Individually Packaged Medical-Grade Soft and Flexible 2 Way Urinary Catheter 30 cc 14FR 10 Boxes of 10
Dynarex$29.204.3★
Medline Silicone-Elastomer Coated Latex Foley Catheters 18 Fr 10 mL Balloon Straight Tip 2-Way Case of 12 Each
Medline$21.315.0★
Tear Away Pants for Mens Side Zipper Leg Breakaway Pants Post Surgery Foley Catheter Pants Adaptive Clothing Wide Leg Zip Off Sweatpants Black
Meuponc$29.294.2★
TrelaCo Long PVC Replacement Tubings Supplies Tubes Kit Disposable Cleaning Nozzle Clear Replacements Tube Hose Smooth Insert Catheters with Flexible Rounded End for Women Men(50 Pieces 16fr)
TrelaCo$18.313.2★
What buyers say about foley
What buyers praise and complain about, mined from review topics.What buyers love
“Best on the market”
“True to the advertisement”
“Works great with very good performance”
“Easy to use”
“Love the price”
“Doesn't leak”
“Easy & durable”
“Statlock FOL102 very good adhesion”
“Very comfortable”
“the tubing is a good size”
What buyers complain about
“They leak”
“Not Adhesive Enough”
“Waste of money”
“this item was too small”
“Garbage”
“Not as pictured”
“Just not very user friendly”
“Too flimsy to work”
“Always come off”
“they both broke within a week”
Top return reasons
Common questions
- Is foley profitable to sell on Amazon United States?
- The niche generates $103K/yr across 29 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.7%. Flapen's verdict: Worth a look (53/100).
- How competitive is the foley niche?
- 20 brands and 49 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in foley?
- Top complaints mined from reviews: Leak-Proof, Adhesion/Stickiness, Value For Money. The return rate is 1.1%.
- When does demand for foley peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the foley niche?
- Listings span $8.72–$212.90; the average listing price is $31.18 (sweet spot $15–$100). The average incumbent carries 277 reviews — the moat a new listing must climb.