Is foldable squatty potty profitable to sell on Amazon United States?

The niche generates $510K/yr across 23 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is -2.7%. Flapen's verdict: Worth a look (52/100).

How competitive is the foldable squatty potty niche?

15 brands and 20 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in foldable squatty potty?

Top complaints mined from reviews: Durability, Size-Overall, Strength. The return rate is 2.6%.

What does it cost to enter the foldable squatty potty niche?

Listings span $10.20–$40.76; the average listing price is $22.37 (sweet spot $15–$100). The average incumbent carries 3,908 reviews — the moat a new listing must climb.

foldable squatty potty

Worth a look

Shows a sweet-spot price point ($22.37 avg), but soft demand (-2.7% this quarter) keeps it on the watch list.

Avg price

Great$22.37

avg listing price — sweet spot $15–$100

Price range

Great$10.20–$40.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Market size

Good$510K

$510K/yr · 388K searches

Returns

Good2.6%

return rate — above 5% kills the launch gate

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,908

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-2.7%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, foldable squatty potty is a $510K/yr Amazon United States market (388K searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

foldable squatty potty market data

Units sold / yr: 25K–30K; avg 750–1,000/product
Revenue / yr: $559K–$671K; units × avg price
Conversion rate: 5.9%
Avg BSR: #62
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 9.3%
Avg brand age: 32 months
Avg seller age: 183 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

21%

Squatty Potty18%
WBKATN17%
AmazerBath14%
Beinilai14%
JACNITAD9%
ROMGUAR CRAFT8%

Demand

Weekly Amazon search volume, last 41 weeks — -2.7% search growth over the last 90 days.

Open Trend

Top foldable squatty potty search terms

squatty potty foldable106K/yr -0.2%6.7% conv.
foldable squatty potty54K/yr -0.7%6.0% conv.
squatty potty for adults foldable48K/yr +9.4%6.2% conv.
foldable toilet stool29K/yr +15.5%3.7% conv.
toilet stool foldable16K/yr +20.5%3.5% conv.
folding squatty potty19K/yr +5.5%5.6% conv.
foldable squatting stool17K/yr -56.8%7.1% conv.
folding toilet stool12K/yr +14.2%3.4% conv.
foldable squatty potty for adults15K/yr +25.7%5.3% conv.
foldable bathroom stools for adults7K/yr -3.9%5.5% conv.

All search terms

Top foldable squatty potty products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

WBKATN Foldable Toilet Stool Squat 7 Inch Healthy Squatting Potty for Adults with Anti-Slip Feet Portable Travel Poop Stool Adult Lightweight & Easy Storage Bathroom Toilet Step Stool Gray

WBKATN$13.954.7★258 rev

Beinilai Foldable Toilet Stool 7 Inches Poop Stool for Bathroom Bamboo Toilet Stool Squat Adult Potty Stool with Anti-Slip Strip

Beinilai$19.424.5★1,600 rev

AmazerBath Bamboo Toilet Stool Squat Potty Stool for Adults Non-Slip Pooping Stools for Bathroom Portable Potty Step Foot Stools Assembly Required 6.8

AmazerBath$14.674.4★173 rev

Squatty Potty Porta Traveler Foldable Toilet Stool for Travel 7 Height Gray

Squatty Potty$29.324.6★3,654 rev

JACNITAD Foldable Toilet Stool 7 Inch Poop Stool for Bathroom Bamboo Toilet Stool Squat Adult Collapsible Squatting Potty Stool with Non-Slip Strip - Improve Squatting Posture and Comfort Wood

JACNITAD$18.874.5★1,105 rev

Newest

by launch date

Bathway Squatting Potty Stool Compact Poop Stool Bamboo Wood Toilet Stool Squat Adult Black Foot Step Stool Anti-Slip Pooping Stools for Bathroom Assembly Required 6.8

Bathway$16.3467 rev

2mo ago

GIMLEKER Foldable Toilet Stool for Adults Non-Slip Bathroom Squatting Stool Portable Poop Stool Squat for Adult Kids Seniors Toilet Assistance Potty Foot Step Stool No Installation Required White

GIMLEKER$17.4433 rev

6mo ago

AmazerBath Bamboo Toilet Stool Squat Potty Stool for Adults Non-Slip Pooping Stools for Bathroom Portable Potty Step Foot Stools Assembly Required 6.8

AmazerBath$14.67173 rev

8mo ago

Squatting Potty for Adults 6.7 Toilet Stool Squat Adult Portable Poop Stool Adult for Bathroom Toilet Foot Potty Stools for Pooping Lightweight Banco para Bano for Travel Non-Slip

Rcemlip$10.20531 rev

8mo ago

Yose Toilet Stool Foldable 7 Inch Poop Stool for Bathroom Toilet Stool Squat Adult Thickened Bamboo Potty Stool with 200lb Support & Non-Slip Pads for Better Bowel Health

YOSE$23.42135 rev

10mo ago

What buyers say about foldable squatty potty

What buyers praise and complain about, mined from review topics.

What buyers love

Strength13%

“Sturdy and easy to set up”

Quality-Overall13%

“Solidly built and the quality is nice,”

Assembly/Installation10%

“Easy to assemble”

Size-Overall9%

“really love it how it fits in my bathroom so well”

Ease Of Use6%

“easy to move”

Value For Money6%

“Can't beat the price”

Advertised Vs Actual Product5%

“Works as described”

Weight Light5%

“This stool is lightweight”

Design-Overall3%

“It was well made and looks beautiful”

Durability2%

“it is durable”

What buyers complain about

Durability12%

“doesn't seem very durable”

Size-Overall11%

“Too short”

Strength10%

“Flimsy plastic”

Quality-Overall9%

“Awful quality”

Material Quality4%

“Cheap material”

Ease Of Use3%

“Item was difficult to fold”

Assembly/Installation3%

“not so easy to put together”

Comfort-Overall3%

“just not super comfortable”

Wood Quality2%

“Splitting Wood”

Product Condition2%

“Was sent a used one”

Top return reasons

Size-Overall26%

Functionality-Overall8%

Product Condition6%

Advertised Vs Actual Product5%

Strength5%

Comfort-Overall5%

Weight Heavy5%