Foldable Squatty Potty

Shoppers searched for this 388K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $510K a year.

Searches, last 12 months

388K

Growth, 90 days vs prior 90

-2.7%

Conversion, latest week

5.9%

Market size, estimated

$510Ka year

Top search term

squatty potty foldable106K searches a year

Listings sell for $22.37 on average, from $10.20 to $40.76. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $22.37 that is $17K to $22K a year per listing.

Average price

$22.37inside the $15 to $100 sweet spot

Price range

$10.20–$40.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

750–1,000

Revenue per listing a year

$17K–$22K

Returns

2.6%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #62 within Bathroom Safety, Aids & Accessories. It carries 3,908 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

9.3%

Average rank

#62in Bathroom Safety, Aids & Accessories

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

3,908per listing

Listings tracked

23

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

6Amazon's first-year sales bar

Average brand age

32 months