Folate and B12 Supplement
MaybeAn estimated 0.0% of orders come back. But the top 5 brands take 99% of clicks, so Folate and B12 Supplement is a Maybe.
- Flapen Score
- 53 / 100Top 32% of 14,768 Health & Household niches · +4 vs the category median of 4953
- Market size
- $793K/yr298K searches / yr
- 90-day growth
- +11.4%search demand this quarter
- Competition
- 65%top-5 click share · 6 brands · 546 sellers
Flapen Score
Folate and B12 Supplement against its category
The dotted line is the Health & Household average. Past it, Folate and B12 Supplement is stronger. Inside it, weaker.
Market
The Folate and B12 Supplement market on Amazon at a glance
Shoppers on Amazon United States searched for Folate and B12 Supplement 298K times last year and spent an estimated $793K. The top 5 brands take 99% of clicks. Demand peaks in Mar. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 12.1% of those searches ended in a purchase.
Shoppers searched for this 298K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved +11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $793K a year.
- Searches, last 12 months
- 298K
- Growth, 90 days vs prior 90
- +11.4%
- Conversion, latest week
- 12.1%
- Market size, estimated
- $793Ka year
- Peak month
- March1.8× the quietest month
- Top search term
- folate and b12 supplement72K searches a year
02 · Price
A sale here is worth $21.96.
Listings sell for $21.96 on average, from $5.79 to $47.51. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $21.96 that is $44K to $55K a year per listing.
- Average price
- $21.96inside the $15 to $100 sweet spot
- Price range
- $5.79–$47.51
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $44K–$55K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #276 within Vitamin B. It carries 3,921 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #276in Vitamin B
- Average rating
- 4.69 starsAmazon United States average 4.42 stars
- Average reviews
- 3,921per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 84 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 84 months
Products
Top Folate and B12 Supplement products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Pure Encapsulations B12 Folate - Energy Supplement to Support Nerves Energy Metabolism & Cognitive Support* - with Vitamin B Folate as Metafolin - 60 Capsules
- Price
- $21.25
- Rating
- 4.8/5
- Reviews
- 3,407
- Age
- 19y ago

Life Extension BioActive Folate & Vitamin B12 Promotes Heart Brain & GI Tract Health Non-GMO Gluten-Free Vegetarian 90 Capsules
- Price
- $8.35
- Rating
- 4.7/5
- Reviews
- 3,684
- Age
- 10y ago

Jarrow Formulas Methyl B-12 & Methyl Folate Bioactive Vitamin B9 & Vitamin B12 Supplement Supports Cellular Energy Production Healthy Brain Function & Metabolism 100 Chewable Tablets 100 Servings
- Price
- $13.68
- Rating
- 4.6/5
- Reviews
- 7,791
- Age
- 10y ago

Pure Encapsulations Methylcobalamin 1 000 mcg - Vitamin B12 Supplement to Support Memory & Nerve Health* - Premium Vitamin B12 Capsules - 180 Capsules
- Price
- $47.51
- Rating
- 4.7/5
- Reviews
- 3,267
- Age
- 21y ago

Nutricost Methylated Vitamin B12 + Folate Supplement (2 000 mcg) 120 Caps
- Price
- $11.10
- Rating
- 4.7/5
- Reviews
- 154
- Age
- 11mo ago
Trending
estimated 90-day click momentum
Nutricost Methylated Vitamin B12 + Folate Supplement (2 000 mcg) 120 Caps
- Price
- $11.10
- Rating
- 4.7/5
- Reviews
- 154
- Age
- 11mo ago

Pure Encapsulations B-Complex Plus - B Vitamins Supplement to Support Neurological Health Cardiovascular Health Energy Levels & Nervous System Support* - with Vitamin B12 & More - 120 Capsules
- Price
- $41.80
- Rating
- 4.7/5
- Reviews
- 11,099
- Age
- 21y ago

Pure Encapsulations Methylcobalamin 1 000 mcg - Vitamin B12 Supplement to Support Memory & Nerve Health* - Premium Vitamin B12 Capsules - 180 Capsules
- Price
- $47.51
- Rating
- 4.7/5
- Reviews
- 3,267
- Age
- 21y ago

Pure Encapsulations B12 Liquid | 1 000 mcg Vitamin B12 (Methylcobalamin) Supplement to Support Nerves Immune Health Energy and Cognitive Function* | 1 fl. oz.
- Price
- $21.00
- Rating
- 4.6/5
- Reviews
- 1,805
- Age
- 18y ago

Pure Encapsulations B12 Folate - Energy Supplement to Support Nerves Energy Metabolism & Cognitive Support* - with Vitamin B Folate as Metafolin - 30 Capsules
- Price
- $14.14
- Rating
- 4.8/5
- Reviews
- 3,407
- Age
- 3y ago
Newest
by launch date
Nutricost Methylated Vitamin B12 + Folate Supplement (2 000 mcg) 120 Caps
- Price
- $11.10
- Rating
- 4.7/5
- Reviews
- 154
- Age
- 11mo ago

Pure Encapsulations B12 Folate - Energy Supplement to Support Nerves Energy Metabolism & Cognitive Support* - with Vitamin B Folate as Metafolin - 30 Capsules
- Price
- $14.14
- Rating
- 4.8/5
- Reviews
- 3,407
- Age
- 3y ago

Life Extension BioActive Folate & Vitamin B12 150 Vegetarian Capsules - Non GMO Gluten Free Supplement
- Price
- $15.75
- Rating
- 4.7/5
- Reviews
- 410
- Age
- 3y ago

L Methyl Folate 15mg Plus Methyl B12 Cofactor High Potency Active 5-MTHF Form - Supports Mood Methylation Cognition Bioactive Forms of Vitamin B9 & B12 (60 Capsules 60 Servings)
- Price
- $21.67
- Rating
- 4.6/5
- Reviews
- 9,407
- Age
- 5y ago

Jarrow Formulas Methyl B-12 & Methyl Folate Bioactive Vitamin B9 & Vitamin B12 Supplement Supports Cellular Energy Production Healthy Brain Function & Metabolism 100 Chewable Tablets 100 Servings
- Price
- $13.68
- Rating
- 4.6/5
- Reviews
- 7,791
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
546
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
0%
- Pure Encapsulations56%
- Life Extension19%
- Jarrow Formulas14%
- Nutricost7%
- Triquetra Health4%
- NOW Foods1%
Demand
Folate and B12 Supplement search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 1.8×
Search terms
Top Folate and B12 Supplement search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- folate and b12 supplement72K/yr
- pure encapsulations b1238K/yr
- b12 folate35K/yr
- pure b1229K/yr
- b12 and folate14K/yr
- b12 and folate supplement20K/yr
- pure vitamin b1213K/yr
- b12 folate supplement14K/yr
- b12 with folate11K/yr
- b12 pure encapsulations9K/yr
Reviews and returns
What reviews say buyers love and hate about Folate and B12 Supplement
We read the reviews and the return reasons for every product selling here.
“is commonly overdosed on”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Folate and B12 Supplement questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









