Is folate 400 mcg profitable to sell on Amazon United States?

The niche generates $114K/yr across 11 tracked products. 90-day search growth is +12.5%. Flapen's verdict: Skip it (46/100).

How competitive is the folate 400 mcg niche?

8 brands and 265 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in folate 400 mcg?

Top complaints mined from reviews: Taste-Overall, Quality-Overall, Dosage. The return rate is 0.0%.

What does it cost to enter the folate 400 mcg niche?

Listings span $5.18–$70.28; the average listing price is $20.44 (sweet spot $15–$100). The average incumbent carries 4,884 reviews — the moat a new listing must climb.

folate 400 mcg

Skip it

A concentrated shelf (top 5 take 82% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible15.9%

search→purchase rate — share of searches ending in a sale

Avg price

Great$20.44

avg listing price — sweet spot $15–$100

Price range

Great$5.18–$70.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+12.5%

90-day search growth — must beat 0% to launch

Market size

Okay$114K

$114K/yr · 35K searches

Review moat

Bad4,883.64

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad92%

top-5 brand share — brand-locked demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad82%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, folate 400 mcg is a $114K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 46/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

folate 400 mcg market data

Units sold / yr: 5K–6K; avg 500–750/product
Revenue / yr: $102K–$123K; units × avg price
Conversion rate: 15.9%
Avg BSR: #453
Page quality: 0%
Prime: 91%
Sponsored: 64%
Out of stock: 0.0%
Avg brand age: 102 months
Avg seller age: 165 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

265

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Pure Encapsulations50%
Nature Made20%
Doctor's BEST14%
Jarrow Formulas5%
Solgar4%
Horbäach3%
Open — no brand owns it (2 brands, 5%)

Demand

Weekly Amazon search volume, last 47 weeks — +12.5% search growth over the last 90 days.

Open Trend

Top folate 400 mcg search terms

folate 400 mcg21K/yr +22.2%14.0% conv.
pure encapsulations folate4K/yr -11.2%15.2% conv.
folate 4003K/yr +0.3%17.9% conv.
pure encapsulations methylfolate2K/yr +27.0%6.4% conv.
pure folate2K/yr -2.9%13.9% conv.
folate 200 mcg3K/yr -17.5%3.5% conv.

All search terms

Top folate 400 mcg products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pure Encapsulations Folate 400 | Metafolin L-5-MTHF Supplement to Support Cardiovascular Cellular and Neural Health* | 90 Capsules

Pure Encapsulations$21.574.7★676 rev

Nature Made Folic Acid 400 mcg (665 mcg DFE) 250 Tablets

Nature Made$5.184.8★29,982 rev

Doctors Best Fully Active Folate with Quatrefolic400 mcg Healthy Mood Memory Circulation Well-Being 90 VC

Doctor's BEST$9.494.7★3,622 rev

Pure Encapsulations Folate 1000 - Metafolin L-5-MTHF - Heart Health Supplement* - Folate Supplement - Non-GMO & Gluten Free - 90 Capsules

Pure Encapsulations$33.404.8★847 rev

Jarrow Formulas Extra Strength Methyl Folate 400 mcg Dietary Supplement for Cardiovascular and Neurologic Health Support 60 Veggie Capsules 60 Day Supply

Jarrow Formulas$8.064.7★5,557 rev

Newest

by launch date

Horbach Methyl Folate 400 mcg | 150 Vegan Capsules

Horbäach$9.31144 rev

2y ago

Pure Encapsulations - Folate 5 000 - Activated Vitamin B9 as 5-Methyltetrahydrofolate (5-MTHF) - 60 Capsules

Pure Encapsulations$70.2848 rev

9y ago

Life Extension BioActive Folate & Vitamin B12 Promotes Heart Brain & GI Tract Health Non-GMO Gluten-Free Vegetarian 90 Capsules

Life Extension$8.353,684 rev

10y ago

Pure Encapsulations Folate 1000 - Metafolin L-5-MTHF - Heart Health Supplement* - Folate Supplement - Non-GMO & Gluten Free - 90 Capsules

Pure Encapsulations$33.40847 rev

14y ago

Jarrow Formulas Extra Strength Methyl Folate 400 mcg Dietary Supplement for Cardiovascular and Neurologic Health Support 60 Veggie Capsules 60 Day Supply

Jarrow Formulas$8.065,557 rev

14y ago

What buyers say about folate 400 mcg

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Great Quality and Easy to Take”

Value For Money13%

“Great value”

Vitamin12%

“Perfect daily supplement”

Advertised Vs Actual Product8%

“As advertised”

Ease Of Chewing/Swallowing8%

“The capsules are easy to take”

Energy Level5%

“A lifesaver for my energy levels”

Ease Of Use4%

“Easy to use”

Efficiency3%

“Worked for me”

Ingredients-Overall3%

“most pure for brands on the market”

Calcium2%

“Good price, soft gels make it easy to swallow, vitamin content is comparable to other calcium soft gels as is the size count”

What buyers complain about

Taste-Overall8%

“To me it has an after taste”

Quality-Overall7%

“Bad quality would not recommend”

Dosage7%

“I was sick of taking ones that you dissolve under the tongue”

Size-Overall6%

“Also, the capsules are tiny, which is nice”

Vitamin4%

“It is an over hyped supplement”

Comfort-Overall3%

“I actually felt uncomfortable”

Value For Money3%

“Very expensive for a product that did nothing for me”

Side Effects3%

“a side effect that I did not expect was serious healthy hair growth”

Acid Regulator/Stomach Ache Relief3%

“I switched to Thornes 5-MTHF because standard folic acid wasnt working well for me”

Functionality-Overall3%

“Didn't work for me”

Top return reasons

Natural Ingredients20%

Color20%

Calcium20%

Functionality-Overall20%

Ease Of Use20%

Common questions

Is folate 400 mcg profitable to sell on Amazon United States?: The niche generates $114K/yr across 11 tracked products. 90-day search growth is +12.5%. Flapen's verdict: Skip it (46/100).
How competitive is the folate 400 mcg niche?: 8 brands and 265 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in folate 400 mcg?: Top complaints mined from reviews: Taste-Overall, Quality-Overall, Dosage. The return rate is 0.0%.
What does it cost to enter the folate 400 mcg niche?: Listings span $5.18–$70.28; the average listing price is $20.44 (sweet spot $15–$100). The average incumbent carries 4,884 reviews — the moat a new listing must climb.