Folate 400 Mcg
FailThe top 5 products take 82% of clicks, so Folate 400 Mcg is a Fail.
- Flapen Score
- 46 / 100Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 4946
- Market size
- $114K/yr35K searches / yr
- 90-day growth
- +12.5%search demand this quarter
- Competition
- 82%top-5 click share · 8 brands · 265 sellers
Flapen Score
Folate 400 Mcg against its category
The dotted line is the Health & Household average. Past it, Folate 400 Mcg is stronger. Inside it, weaker.
Market
The Folate 400 Mcg market on Amazon at a glance
Shoppers on Amazon United States searched for Folate 400 Mcg 35K times last year and spent an estimated $114K. The top 5 brands take 92% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 15.9% of those searches ended in a purchase.
Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.9% of those searches ended in a purchase. Searches in the last 90 days moved +12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $114K a year.
- Searches, last 12 months
- 35K
- Growth, 90 days vs prior 90
- +12.5%
- Conversion, latest week
- 15.9%
- Market size, estimated
- $114Ka year
- Top search term
- folate 400 mcg21K searches a year
02 · Price
A sale here is worth $20.44.
Listings sell for $20.44 on average, from $5.18 to $70.28. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At $20.44 that is $10K to $15K a year per listing.
- Average price
- $20.44inside the $15 to $100 sweet spot
- Price range
- $5.18–$70.28
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $10K–$15K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #453 within Vitamin B. It carries 4,884 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 91%
- Out of stock, average day
- 0.0%
- Average rank
- #453in Vitamin B
- Average rating
- 4.69 starsAmazon United States average 4.42 stars
- Average reviews
- 4,884per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 102 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 102 months
Products
Top Folate 400 Mcg products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Pure Encapsulations Folate 400 | Metafolin L-5-MTHF Supplement to Support Cardiovascular Cellular and Neural Health* | 90 Capsules
- Price
- $21.57
- Rating
- 4.7/5
- Reviews
- 676
- Age
- 14y ago

Nature Made Folic Acid 400 mcg (665 mcg DFE) 250 Tablets
- Price
- $5.18
- Rating
- 4.8/5
- Reviews
- 29,982
- Age
- 27y ago

Doctors Best Fully Active Folate with Quatrefolic400 mcg Healthy Mood Memory Circulation Well-Being 90 VC
- Price
- $9.49
- Rating
- 4.7/5
- Reviews
- 3,622
- Age
- 15y ago

Pure Encapsulations Folate 1000 - Metafolin L-5-MTHF - Heart Health Supplement* - Folate Supplement - Non-GMO & Gluten Free - 90 Capsules
- Price
- $33.40
- Rating
- 4.8/5
- Reviews
- 847
- Age
- 14y ago

Jarrow Formulas Extra Strength Methyl Folate 400 mcg Dietary Supplement for Cardiovascular and Neurologic Health Support 60 Veggie Capsules 60 Day Supply
- Price
- $8.06
- Rating
- 4.7/5
- Reviews
- 5,557
- Age
- 14y ago
Trending
estimated 90-day click momentum
Life Extension BioActive Folate & Vitamin B12 Promotes Heart Brain & GI Tract Health Non-GMO Gluten-Free Vegetarian 90 Capsules
- Price
- $8.35
- Rating
- 4.7/5
- Reviews
- 3,684
- Age
- 10y ago

Horbach Methyl Folate 400 mcg | 150 Vegan Capsules
- Price
- $9.31
- Rating
- 4.7/5
- Reviews
- 144
- Age
- 2y ago

Jarrow Formulas Extra Strength Methyl Folate 400 mcg Dietary Supplement for Cardiovascular and Neurologic Health Support 60 Veggie Capsules 60 Day Supply
- Price
- $8.06
- Rating
- 4.7/5
- Reviews
- 5,557
- Age
- 14y ago

Nature Made Folic Acid 400 mcg (665 mcg DFE) 250 Tablets
- Price
- $5.18
- Rating
- 4.8/5
- Reviews
- 29,982
- Age
- 27y ago

Pure Encapsulations Folate 400 | Metafolin L-5-MTHF Supplement to Support Cardiovascular Cellular and Neural Health* | 90 Capsules
- Price
- $21.57
- Rating
- 4.7/5
- Reviews
- 676
- Age
- 14y ago
Newest
by launch date
Horbach Methyl Folate 400 mcg | 150 Vegan Capsules
- Price
- $9.31
- Rating
- 4.7/5
- Reviews
- 144
- Age
- 2y ago

Pure Encapsulations - Folate 5 000 - Activated Vitamin B9 as 5-Methyltetrahydrofolate (5-MTHF) - 60 Capsules
- Price
- $70.28
- Rating
- 4.3/5
- Reviews
- 48
- Age
- 9y ago

Life Extension BioActive Folate & Vitamin B12 Promotes Heart Brain & GI Tract Health Non-GMO Gluten-Free Vegetarian 90 Capsules
- Price
- $8.35
- Rating
- 4.7/5
- Reviews
- 3,684
- Age
- 10y ago

Pure Encapsulations Folate 1000 - Metafolin L-5-MTHF - Heart Health Supplement* - Folate Supplement - Non-GMO & Gluten Free - 90 Capsules
- Price
- $33.40
- Rating
- 4.8/5
- Reviews
- 847
- Age
- 14y ago

Jarrow Formulas Extra Strength Methyl Folate 400 mcg Dietary Supplement for Cardiovascular and Neurologic Health Support 60 Veggie Capsules 60 Day Supply
- Price
- $8.06
- Rating
- 4.7/5
- Reviews
- 5,557
- Age
- 14y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
265
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
5%
- Pure Encapsulations50%
- Nature Made20%
- Doctor's BEST14%
- Jarrow Formulas5%
- Solgar4%
- Horbäach3%
- Open — no brand owns it (2 brands, 5%)
Demand
Folate 400 Mcg search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun · busiest ÷ quietest = 2.0× · 11 of 12 months tracked
Search terms
Top Folate 400 Mcg search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- folate 400 mcg21K/yr
- pure encapsulations folate4K/yr
- folate 4003K/yr
- pure encapsulations methylfolate2K/yr
- pure folate2K/yr
- folate 200 mcg3K/yr
Reviews and returns
What reviews say buyers love and hate about Folate 400 Mcg
We read the reviews and the return reasons for every product selling here.
“To me it has an after taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Folate 400 Mcg questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









