Skip to content
51

folate 1000 mcg

Worth a look

Shows low returns (0.0%), but a small market ($53K/yr) keeps it on the watch list.

Market size 13Growth 50Conversion 98Competition 31Returns 100Price range 83Avg price 83Brand share 59Review moat 24Quality gap 19

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible17.4%

search→purchase rate — share of searches ending in a sale

Avg price

Great$18.26

avg listing price — sweet spot $15–$100

Price range

Great$5.18–$70.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Growth

Good+20.4%

90-day search growth — must beat 0% to launch

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad5,213.63

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$53K

$53K/yr · 17K searches

According to Flapen's Amazon United States niche tracking, folate 1000 mcg is a $53K/yr Amazon United States market (17K searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

folate 1000 mcg market data

Units sold / yr
3K–3K
avg 100–250/product
Revenue / yr
$46K–$55K
units × avg price
Conversion rate
17.4%
Avg BSR
#131
Page quality
0%
Prime
95%
Sponsored
63%
Out of stock
0.0%
Avg brand age
90 months
Avg seller age
174 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

50

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

25%

  • Solgar30%
  • Vitamatic16%
  • Pure Encapsulations12%
  • NOW Foods6%
  • Nature's Bounty6%
  • Vitalibre5%

Demand

Weekly Amazon search volume, last 17 weeks — +20.4% search growth over the last 90 days.
600400Spike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Top folate 1000 mcg products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$5K20%$11K30%$16K40%$21K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

What buyers say about folate 1000 mcg

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money17%

“Decent price”

Quality-Overall16%

“Great and reliable quality”

Vitamin10%

“Good value for this important vitamin supplement”

Advertised Vs Actual Product9%

“As advertised”

Ease Of Chewing/Swallowing5%

“i have no problem swallowing”

Ease Of Use4%

“Easy to use”

Side Effects3%

“I also like that there arent unnecessary additives”

Dosage3%

“The dosage feels appropriate”

Efficiency3%

“As effective as prescription folic acid”

Energy Level3%

“Energy has definitely increased”

What buyers complain about

Dosage11%

“The dose on this is a little too high”

Size-Overall4%

“The capsules are so big”

Taste-Overall4%

“To me it has an after taste”

Allergies3%

“Had a allergic reaction”

Quality-Overall3%

“Bad quality would not recommend”

Functionality-Overall3%

“Did not work for me”

Vitamin3%

“so it may not be ideal if youre sensitive to B vitamins”

Ingredients-Overall2%

“won't try to reiterate all of the ingredients”

Stress/Anxiety2%

“Seemed to cause anxiety”

Value For Money2%

“Very expensive for a product that did nothing for me”

Top return reasons

Functionality-Overall27%
Natural Ingredients9%
Taste-Overall9%
Acid Regulator/Stomach Ache Relief9%
Ease Of Use9%
Joint Pain9%
Calcium9%
Dosage9%
Advertised Vs Actual Product5%
Ingredients-Overall5%

Common questions

Is folate 1000 mcg profitable to sell on Amazon United States?
The niche generates $53K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +20.4%. Flapen's verdict: Worth a look (51/100).
How competitive is the folate 1000 mcg niche?
14 brands and 50 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in folate 1000 mcg?
Top complaints mined from reviews: Dosage, Size-Overall, Taste-Overall. The return rate is 0.0%.
What does it cost to enter the folate 1000 mcg niche?
Listings span $5.18–$70.28; the average listing price is $18.26 (sweet spot $15–$100). The average incumbent carries 5,214 reviews — the moat a new listing must climb.