Folate
MaybeAn estimated 0.0% of orders come back. But the products selling today already average 4.7★, so Folate is a Maybe.
- Flapen Score
- 62 / 100Top 8% of 14,768 Health & Household niches · +13 vs the category median of 4962
- Market size
- $1.3M/yr569K searches / yr
- 90-day growth
- -2.7%search demand this quarter
- Competition
- 52%top-5 click share · 18 brands · 576 sellers
Flapen Score
Folate against its category
The dotted line is the Health & Household average. Past it, Folate is stronger. Inside it, weaker.
Market
The Folate market on Amazon at a glance
Shoppers on Amazon United States searched for Folate 569K times last year and spent an estimated $1.3M. The top 5 brands take 67% of clicks. Demand peaks in Aug. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 12.2% of those searches ended in a purchase.
Shoppers searched for this 569K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.
- Searches, last 12 months
- 569K
- Growth, 90 days vs prior 90
- -2.7%
- Conversion, latest week
- 12.2%
- Market size, estimated
- $1.3Ma year
- Peak month
- August2.8× the quietest month
- Top search term
- folate249K searches a year
02 · Price
A sale here is worth $18.83.
Listings sell for $18.83 on average, from $5.18 to $67.44. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At $18.83 that is $47K to $56K a year per listing.
- Average price
- $18.83inside the $15 to $100 sweet spot
- Price range
- $5.18–$67.44
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $47K–$56K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #172 within Vitamin B. It carries 3,543 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #172in Vitamin B
- Average rating
- 4.71 starsAmazon United States average 4.42 stars
- Average reviews
- 3,543per listing
- Listings tracked
- 26
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Folate products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
576
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
52%
Top 20: 94%
Open market
24%
- Brand 122%
- Brand 214%
- Brand 313%
- Brand 410%
- Brand 59%
- Brand 69%
Demand
Folate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 2.8×
Search terms
Top Folate search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- folate249K/yr
- folate supplement108K/yr
- folate supplement for women87K/yr
- thorne 5-mthf14K/yr
- thorne methylfolate14K/yr
- thorne 5-mthf 1 mg9K/yr
- thorne folate9K/yr
- folato9K/yr
- optimized folate9K/yr
- folate vitamins5K/yr
Reviews and returns
What reviews say buyers love and hate about Folate
We read the reviews and the return reasons for every product selling here.
“Unless you've been specifically instructed by a doctor to take this high of a dosage”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Folate questions
Answered from the same tracked data.









