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Folate

Maybe

An estimated 0.0% of orders come back. But the products selling today already average 4.7★, so Folate is a Maybe.

Flapen Score
62
62 / 100
Top 8% of 14,768 Health & Household niches · +13 vs the category median of 49
Market size
$1.3M/yr569K searches / yr
90-day growth
-2.7%search demand this quarter
Competition
52%top-5 click share · 18 brands · 576 sellers

Flapen Score

Folate against its category

The dotted line is the Health & Household average. Past it, Folate is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Folate market on Amazon at a glance

Shoppers on Amazon United States searched for Folate 569K times last year and spent an estimated $1.3M. The top 5 brands take 67% of clicks. Demand peaks in Aug. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 12.2% of those searches ended in a purchase.

Shoppers searched for this 569K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months
569K
Growth, 90 days vs prior 90
-2.7%
Conversion, latest week
12.2%
Market size, estimated
$1.3Ma year
Peak month
August2.8× the quietest month
Top search term
folate249K searches a year

02 · Price

A sale here is worth $18.83.

Listings sell for $18.83 on average, from $5.18 to $67.44. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At $18.83 that is $47K to $56K a year per listing.

Average price
$18.83inside the $15 to $100 sweet spot
Price range
$5.18–$67.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
2,500–3,000
Revenue per listing a year
$47K–$56K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #172 within Vitamin B. It carries 3,543 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#172in Vitamin B
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
3,543per listing
Listings tracked
26

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
79 months

Products

Top Folate products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

$0$65K$130K$195K$261K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

576

Est. top-5 brand share

67%

Top 20: 100%

Est. top-5 click share

52%

Top 20: 94%

Open market

24%

  • THORNE22%
  • Pure Encapsulations14%
  • Life Extension13%
  • Nature Made10%
  • Triquetra Health9%
  • NOW Foods9%

Demand

Folate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.8×

Search terms

Top Folate search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • folate249K/yr
  • folate supplement108K/yr
  • folate supplement for women87K/yr
  • thorne 5-mthf14K/yr
  • thorne methylfolate14K/yr
  • thorne 5-mthf 1 mg9K/yr
  • thorne folate9K/yr
  • folato9K/yr
  • optimized folate9K/yr
  • folate vitamins5K/yr

Reviews and returns

What reviews say buyers love and hate about Folate

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
8%of negative reviews mention “Dosage”
<0.1%of orders come back, a rate Amazon rounds to zero
“Unless you've been specifically instructed by a doctor to take this high of a dosage”
A buyer, on “Dosage”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Folate questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data