Is folate profitable to sell on Amazon United States?

The niche generates $1.3M/yr across 26 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -2.7%. Flapen's verdict: Worth a look (62/100).

How competitive is the folate niche?

18 brands and 576 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in folate?

Top complaints mined from reviews: Dosage, Taste-Overall, Functionality-Overall. The return rate is 0.0%.

When does demand for folate peak?

Demand peaks in Aug; the busiest month runs 2.8× the quietest.

What does it cost to enter the folate niche?

Listings span $5.18–$67.44; the average listing price is $18.83 (sweet spot $15–$100). The average incumbent carries 3,543 reviews — the moat a new listing must climb.

folate

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible12.2%

search→purchase rate — share of searches ending in a sale

Avg price

Great$18.83

avg listing price — sweet spot $15–$100

Market size

Great$1.3M

$1.3M/yr · 569K searches

Price range

Great$5.18–$67.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,542.88

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-2.7%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, folate is a $1.3M/yr Amazon United States market (569K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Aug. Verdict: Worth a look — 62/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

folate market data

Units sold / yr: 60K–80K; avg 2,500–3,000/product
Revenue / yr: $1.1M–$1.5M; units × avg price
Conversion rate: 12.2%
Avg BSR: #172
Page quality: 0%
Prime: 100%
Sponsored: 77%
Out of stock: 0.0%
Avg brand age: 79 months
Avg seller age: 148 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

576

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

24%

THORNE22%
Pure Encapsulations14%
Life Extension13%
Nature Made10%
Triquetra Health9%
NOW Foods9%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.7% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 2.8×

Open Trend

Top folate search terms

folate249K/yr -0.9%9.2% conv.
folate supplement108K/yr +10.9%9.1% conv.
folate supplement for women87K/yr -50.5%4.9% conv.
thorne 5-mthf14K/yr +13.4%19.1% conv.
thorne methylfolate14K/yr -2.0%17.1% conv.
thorne 5-mthf 1 mg9K/yr +3.5%31.2% conv.
thorne folate9K/yr +4.9%14.4% conv.
folato9K/yr +1.8%2.1% conv.
optimized folate9K/yr -9.8%20.7% conv.
folate vitamins5K/yr +69.2%1.9% conv.

All search terms

Top folate products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

THORNE - 5-MTHF - Methylfolate (Active B9 Folate) Supplement - Supports Cardiovascular Health Fetal Development Nerve Health Methylation & Homocysteine Levels* - 60 Servings - 5-MTHF 1mg

THORNE$23.884.7★4,081 rev

Nature Made Folic Acid 400 mcg (665 mcg DFE) 250 Tablets

Nature Made$5.184.8★29,982 rev

Pure Encapsulations Folate 400 | Metafolin L-5-MTHF Supplement to Support Cardiovascular Cellular and Neural Health* | 90 Capsules

Pure Encapsulations$21.574.7★676 rev

NOW Foods Supplements Methyl Folate 1 000 mcg Metabolically Active Folate* Co-Enzyme B Vitamin 90 Tablets

NOW Foods$12.004.7★6,324 rev

L Methyl Folate 15mg Plus Methyl B12 Cofactor High Potency Active 5-MTHF Form - Supports Mood Methylation Cognition Bioactive Forms of Vitamin B9 & B12 (60 Capsules 60 Servings)

Triquetra Health$21.674.6★9,407 rev

Newest

by launch date

Folate 1 333 mcg DFE (Folic Acid 800 mcg) Dietary Supplement for Womens Health 400 Tablets + Quality Check Sticker

Generic$15.6427 rev

9mo ago

Doctors Recipes Methyl Folate & B12 Supplement for Women and Men L-5-MTHF 1000 mcg Vitamin B12 1000 mcg Bioactive Naturally Occurring High Absorption Nerve Energy & Heart Support 60 Caps

Doctor's Recipes$10.2528 rev

10mo ago

Vitalibre Methyl Folate 1000 mcg L-5-MTHF with Methylcobalamin B12 Heart & Blood Health Healthy Nervous System Energy Support Vegan Bioactive Form Best Absorption 60 Capsules

Vitalibre$10.6832 rev

1y ago

Micro Ingredients L Methylfolate 15mg 240 Softgels | Active 5-MTHF with B6 & Methyl B12 | Methylated Vitamin B9 with Coconut Oil

Micro Ingredients$28.48289 rev

1y ago

Methylfolate 1 000mcg 120 Capsules (Third Party Tested Methyl Folate Supplement) Methylated Folate is a More Active Form of Folate Than Folic Acid (Non-GMO Vegan Safe) by Double Wood

Double Wood Supplements$9.97866 rev

2y ago

What buyers say about folate

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Quality and ease of use”

Vitamin10%

“Great vitamin”

Value For Money7%

“Decent price”

Energy Level7%

“Lots of Energy”

Advertised Vs Actual Product6%

“As advertised”

Taste-Overall6%

“It tastes pretty good”

Focus Enhancement5%

“Definite improvement in focus”

Efficiency5%

“Very effective”

Ease Of Use3%

“Easy to use”

Ease Of Chewing/Swallowing3%

“Easy to swallow pill”

What buyers complain about

Dosage8%

“Unless you've been specifically instructed by a doctor to take this high of a dosage”

Taste-Overall7%

“Tastes bad”

Functionality-Overall6%

“No results”

Side Effects5%

“Made me sick”

Vitamin5%

“so it may not be ideal if youre sensitive to B vitamins”

Value For Money4%

“Waste of money”

Allergies4%

“Allergic”

Quality-Overall4%

“Its not as good as they make it seem”

Sleep Quality3%

“Doesn't keep me from falling asleep”

Size-Overall3%

“unfortunately this one just doesnt seem to be a good fit”

Top return reasons

Dosage25%

Functionality-Overall17%

Advertised Vs Actual Product8%

Natural Ingredients6%

Acid Regulator/Stomach Ache Relief4%

Quality-Overall4%

Side Effects4%

Color4%

Calcium4%

Taste-Overall4%

Common questions

Is folate profitable to sell on Amazon United States?: The niche generates $1.3M/yr across 26 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -2.7%. Flapen's verdict: Worth a look (62/100).
How competitive is the folate niche?: 18 brands and 576 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in folate?: Top complaints mined from reviews: Dosage, Taste-Overall, Functionality-Overall. The return rate is 0.0%.
When does demand for folate peak?: Demand peaks in Aug; the busiest month runs 2.8× the quietest.
What does it cost to enter the folate niche?: Listings span $5.18–$67.44; the average listing price is $18.83 (sweet spot $15–$100). The average incumbent carries 3,543 reviews — the moat a new listing must climb.