Folate
MaybeAn estimated 0.0% of orders come back. But the products selling today already average 4.7★, so Folate is a Maybe.
- Flapen Score
- 62 / 100Top 8% of 14,768 Health & Household niches · +13 vs the category median of 4962
- Market size
- $1.3M/yr569K searches / yr
- 90-day growth
- -2.7%search demand this quarter
- Competition
- 52%top-5 click share · 18 brands · 576 sellers
Flapen Score
Folate against its category
The dotted line is the Health & Household average. Past it, Folate is stronger. Inside it, weaker.
Market
The Folate market on Amazon at a glance
Shoppers on Amazon United States searched for Folate 569K times last year and spent an estimated $1.3M. The top 5 brands take 67% of clicks. Demand peaks in Aug. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 12.2% of those searches ended in a purchase.
Shoppers searched for this 569K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.
- Searches, last 12 months
- 569K
- Growth, 90 days vs prior 90
- -2.7%
- Conversion, latest week
- 12.2%
- Market size, estimated
- $1.3Ma year
- Peak month
- August2.8× the quietest month
- Top search term
- folate249K searches a year
02 · Price
A sale here is worth $18.83.
Listings sell for $18.83 on average, from $5.18 to $67.44. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At $18.83 that is $47K to $56K a year per listing.
- Average price
- $18.83inside the $15 to $100 sweet spot
- Price range
- $5.18–$67.44
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $47K–$56K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #172 within Vitamin B. It carries 3,543 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #172in Vitamin B
- Average rating
- 4.71 starsAmazon United States average 4.42 stars
- Average reviews
- 3,543per listing
- Listings tracked
- 26
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Folate products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
THORNE - 5-MTHF - Methylfolate (Active B9 Folate) Supplement - Supports Cardiovascular Health Fetal Development Nerve Health Methylation & Homocysteine Levels* - 60 Servings - 5-MTHF 1mg
- Price
- $23.88
- Rating
- 4.7/5
- Reviews
- 4,081
- Age
- 18y ago

Nature Made Folic Acid 400 mcg (665 mcg DFE) 250 Tablets
- Price
- $5.18
- Rating
- 4.8/5
- Reviews
- 29,982
- Age
- 27y ago

Pure Encapsulations Folate 400 | Metafolin L-5-MTHF Supplement to Support Cardiovascular Cellular and Neural Health* | 90 Capsules
- Price
- $21.57
- Rating
- 4.7/5
- Reviews
- 676
- Age
- 14y ago

NOW Foods Supplements Methyl Folate 1 000 mcg Metabolically Active Folate* Co-Enzyme B Vitamin 90 Tablets
- Price
- $12.00
- Rating
- 4.7/5
- Reviews
- 6,324
- Age
- 10y ago

L Methyl Folate 15mg Plus Methyl B12 Cofactor High Potency Active 5-MTHF Form - Supports Mood Methylation Cognition Bioactive Forms of Vitamin B9 & B12 (60 Capsules 60 Servings)
- Price
- $21.67
- Rating
- 4.6/5
- Reviews
- 9,407
- Age
- 5y ago
Trending
estimated 90-day click momentum
Doctors Recipes Methyl Folate & B12 Supplement for Women and Men L-5-MTHF 1000 mcg Vitamin B12 1000 mcg Bioactive Naturally Occurring High Absorption Nerve Energy & Heart Support 60 Caps
- Price
- $10.25
- Rating
- 4.7/5
- Reviews
- 28
- Age
- 10mo ago

Vitalibre Methyl Folate 1000 mcg L-5-MTHF with Methylcobalamin B12 Heart & Blood Health Healthy Nervous System Energy Support Vegan Bioactive Form Best Absorption 60 Capsules
- Price
- $10.68
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 1y ago

Folate 1 333 mcg DFE (Folic Acid 800 mcg) Dietary Supplement for Womens Health 400 Tablets + Quality Check Sticker
- Price
- $15.64
- Rating
- 4.6/5
- Reviews
- 27
- Age
- 9mo ago

Jarrow Formulas Methyl B-12 & Methyl Folate Bioactive Vitamin B9 & Vitamin B12 Supplement Supports Cellular Energy Production Healthy Brain Function & Metabolism 100 Chewable Tablets 100 Servings
- Price
- $13.68
- Rating
- 4.6/5
- Reviews
- 7,791
- Age
- 10y ago

Micro Ingredients L Methylfolate 15mg 240 Softgels | Active 5-MTHF with B6 & Methyl B12 | Methylated Vitamin B9 with Coconut Oil
- Price
- $28.48
- Rating
- 4.8/5
- Reviews
- 289
- Age
- 1y ago
Newest
by launch date
Folate 1 333 mcg DFE (Folic Acid 800 mcg) Dietary Supplement for Womens Health 400 Tablets + Quality Check Sticker
- Price
- $15.64
- Rating
- 4.6/5
- Reviews
- 27
- Age
- 9mo ago

Doctors Recipes Methyl Folate & B12 Supplement for Women and Men L-5-MTHF 1000 mcg Vitamin B12 1000 mcg Bioactive Naturally Occurring High Absorption Nerve Energy & Heart Support 60 Caps
- Price
- $10.25
- Rating
- 4.7/5
- Reviews
- 28
- Age
- 10mo ago

Vitalibre Methyl Folate 1000 mcg L-5-MTHF with Methylcobalamin B12 Heart & Blood Health Healthy Nervous System Energy Support Vegan Bioactive Form Best Absorption 60 Capsules
- Price
- $10.68
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 1y ago

Micro Ingredients L Methylfolate 15mg 240 Softgels | Active 5-MTHF with B6 & Methyl B12 | Methylated Vitamin B9 with Coconut Oil
- Price
- $28.48
- Rating
- 4.8/5
- Reviews
- 289
- Age
- 1y ago

Methylfolate 1 000mcg 120 Capsules (Third Party Tested Methyl Folate Supplement) Methylated Folate is a More Active Form of Folate Than Folic Acid (Non-GMO Vegan Safe) by Double Wood
- Price
- $9.97
- Rating
- 4.7/5
- Reviews
- 866
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
576
Est. top-5 brand share
67%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 94%
Open market
24%
- THORNE22%
- Pure Encapsulations14%
- Life Extension13%
- Nature Made10%
- Triquetra Health9%
- NOW Foods9%
Demand
Folate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 2.8×
Search terms
Top Folate search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- folate249K/yr
- folate supplement108K/yr
- folate supplement for women87K/yr
- thorne 5-mthf14K/yr
- thorne methylfolate14K/yr
- thorne 5-mthf 1 mg9K/yr
- thorne folate9K/yr
- folato9K/yr
- optimized folate9K/yr
- folate vitamins5K/yr
Reviews and returns
What reviews say buyers love and hate about Folate
We read the reviews and the return reasons for every product selling here.
“Unless you've been specifically instructed by a doctor to take this high of a dosage”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Folate questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









