foil christmas wrapping paper
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Competition
Great23%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Good$5.26–$27.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,441.71avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.30avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-0.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$33K$33K/yr · 188K searches
According to Flapen's Amazon United States niche tracking, foil christmas wrapping paper is a $33K/yr Amazon United States market (188K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
foil christmas wrapping paper market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $68K–$90K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #375
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 9.4%
- Avg brand age
- 35 months
- Avg seller age
- 176 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
26 rising
Sellers
33
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
23%
Top 20: 61%
Open market
28%
- WRAPAHOLIC26%
- RUSPEPA23%
- BBJ WRAPS7%
- NESCCI7%
- LeZakaa5%
- Burymento4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 55.8×
Top foil christmas wrapping paper search terms
- whimsical wrapping paper11K/yr
- textured wrapping paper16K/yr
- shiny wrapping paper17K/yr
- wrapaholic25K/yr
- ruspepa wrapping paper13K/yr
- foil christmas wrapping paper57K/yr
- foil gift wrap6K/yr
- christmas wrapping paper foil14K/yr
- wrapaholic christmas wrapping paper19K/yr
- papyrus christmas wrapping paper10K/yr
Top foil christmas wrapping paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BBJ WRAPS Handmade Textured Flower Wrapping Paper Micro-Waterproof Floral Bouquet Wrapping Paper Ideal Thick Flower Paper for Bouquets Floral Arrangements 5 Sheets 22.8 22.8 Inch
BBJ WRAPS$9.894.6★95 rev
Burymento Pink Wrapping Paper Roll Metallic Holographic Star Gift Wrap for Birthday Valentines Mothers day Graduation Wedding Fathers day Baby Shower Christmas (17 IN x 32.8 FT)
Burymento$12.144.7★1,298 rev
RUSPEPA Wildflower Floral Wrapping Paper Roll for Women 17 Inches x 16. 4 Feet Mini Roll Herbal Kraft Wrapping Paper for Christian Gifts Birthdays Weddings Bridal Shower and Engagement
RUSPEPA$9.724.8★1,118 rev
RUSPEPA Mushroom Wrapping Paper Roll Mini Roll Vintage Forest Design with Mushroom Fern Snail and Butterfly Kraft Gift Wrap Paper for Spring Birthday Wedding and More 17 Inches x 32.8 Feet
RUSPEPA$13.974.8★46 rev
50/100 Sheets FIVEIZERO A4 Mulberry Paper Sheets Natural Fiber Rice Papers 8.3x11.7in Natural Decoupage Tissue Paper for Writing Painting Decorative &Card Making Papers DIY Craft
FIVEIZERO$8.954.6★1,315 rev
Newest
by launch dateBBJ WRAPS Handmade Textured Flower Wrapping Paper Micro-Waterproof Floral Bouquet Wrapping Paper Ideal Thick Flower Paper for Bouquets Floral Arrangements 5 Sheets 22.8 22.8 Inch
BBJ WRAPS$9.8995 rev
WRAPAHOLIC 3D Kraft Floral Wrapping Paper - Mini Roll - 17 inch x 16.5 feet - Elegant White Flower Wrapping Paper with Embossed for Valentines Day Wedding Bridal Shower Birthday
WRAPAHOLIC$13.7140 rev
WRAPAHOLIC Kraft Forest Woodland Wrapping Paper - Mini Roll - 17 Inch x 16.5 Feet - Forest Animals Fox Wrapping Paper with Flowers Design for Birthday Holiday Drawer Liner
WRAPAHOLIC$9.92135 rev
RUSPEPA Pink Holographic Wrapping Paper Roll for Girls Valentines Day Pink Stars Gift Wrap for Birthday Wedding Mothers Day Christmas 17 Inches x 16.4 Feet
RUSPEPA$9.26305 rev
Tyzarglef Wild Flower Wrapping Paper Roll 17 Inches x 32.8 Feet Kraft Floral Design Wrapping Paper for Women Girls Gifts Birthdays Weddings Bridal Shower and Engagement
Tyzarglef$9.99327 rev
Trending
90-day click momentumWRAPAHOLIC 3D Kraft Floral Wrapping Paper - Mini Roll - 17 inch x 16.5 feet - Elegant White Flower Wrapping Paper with Embossed for Valentines Day Wedding Bridal Shower Birthday
WRAPAHOLIC$13.714.8★
RUSPEPA Baby Shower Wrapping Paper Roll - 17 Inches x 16.4 Feet - Colorful Cartoon Animal Design on Kraft Paper - for Boy or Neutral Gift Wrapping Kids Birthday Party and Baby Shower
RUSPEPA$9.934.6★
BBJ WRAPS Handmade Textured Flower Wrapping Paper Micro-Waterproof Floral Bouquet Wrapping Paper Ideal Thick Flower Paper for Bouquets Floral Arrangements 5 Sheets 22.8 22.8 Inch
BBJ WRAPS$9.894.6★
NESCCI Birthday Wrapping Paper Gift Wrapping Paper Roll Kraft Wrapping Paper-17 inch X 32.8 Feet Per roll Colorful Stars Pattern For Boys Girls Perfect For Birthday Party Baby Shower
NESCCI$9.844.6★
Tyzarglef Wild Flower Wrapping Paper Roll 17 Inches x 32.8 Feet Kraft Floral Design Wrapping Paper for Women Girls Gifts Birthdays Weddings Bridal Shower and Engagement
Tyzarglef$9.994.6★
What buyers say about foil christmas wrapping paper
What buyers praise and complain about, mined from review topics.What buyers love
“Very well made”
“Beautiful color”
“Nice thickness”
“Easy to use”
“very well constructed”
“Exactly as pictured”
“Perfect for birthday gifts”
“Excellent Price”
“Good sizes”
“Very durable and beautiful has a size gauge which is perfect”
What buyers complain about
“Small tube”
“doesn't stick well”
“Not Very Thick”
“not worth that price”
“Difficult To Use”
“Not high quality like youd expect”
“A little flimsy”
“This product is misleading”
“Not very colorful”
“Not a great way to give a gift when the person receiving it will have gold/glitter all over their hands too”
Top return reasons
Common questions
- Is foil christmas wrapping paper profitable to sell on Amazon United States?
- The niche generates $33K/yr across 58 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Skip it (45/100).
- How competitive is the foil christmas wrapping paper niche?
- 26 brands and 33 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in foil christmas wrapping paper?
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Thickness. The return rate is 1.8%.
- When does demand for foil christmas wrapping paper peak?
- Demand peaks in Nov–Dec; the busiest month runs 55.8× the quietest.
- What does it cost to enter the foil christmas wrapping paper niche?
- Listings span $5.26–$27.49; the average listing price is $11.30 (sweet spot $15–$100). The average incumbent carries 1,442 reviews — the moat a new listing must climb.