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Focus Vitamins

Fail

The top 5 products take 100% of clicks, so Focus Vitamins is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$692K/yr313K searches / yr
90-day growth
-24.5%search demand this quarter
Competition
100%top-5 click share · 4 brands · 532 sellers

Flapen Score

Focus Vitamins against its category

The dotted line is the Health & Household average. Past it, Focus Vitamins is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Focus Vitamins market on Amazon at a glance

Shoppers on Amazon United States searched for Focus Vitamins 313K times last year and spent an estimated $692K. All 4 brands take every click. Demand peaks in Feb–Apr. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 313K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $692K a year.

Searches, last 12 months
313K
Growth, 90 days vs prior 90
-24.5%
Conversion, latest week
10.0%
Market size, estimated
$692Ka year
Peak month
February2.3× the quietest month
Top search term
focus gummies76K searches a year

02 · Price

A sale here is worth $22.19.

Listings sell for $22.19 on average, from $11.10 to $33.86. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 5,000 to 6,000 of them. At $22.19 that is $111K to $133K a year per listing.

Average price
$22.19inside the $15 to $100 sweet spot
Price range
$11.10–$33.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
5,000–6,000
Revenue per listing a year
$111K–$133K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #192 within Mushrooms. It carries 7,983 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#192in Mushrooms
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
7,983per listing
Listings tracked
5

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Focus Vitamins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

532

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 154%
  • Brand 239%
  • Brand 34%
  • Brand 43%

Demand

Focus Vitamins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Feb, Apr · busiest ÷ quietest = 2.3×

Search terms

Top Focus Vitamins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • focus gummies76K/yr
  • lemme focus65K/yr
  • lemme focus gummies25K/yr
  • olly focus26K/yr
  • brain gummies17K/yr
  • focus gummies for adults18K/yr
  • olly focus gummies14K/yr
  • olly laser focus gummies10K/yr
  • olly brain12K/yr
  • memory gummies7K/yr

Reviews and returns

What reviews say buyers love and hate about Focus Vitamins

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Taste-Overall”
18%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“they have an aftertaste that i didnt like”
A buyer, on “Taste-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Focus Vitamins questions

Answered from the same tracked data.