focus vitamins
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$22.19avg listing price — sweet spot $15–$100
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Price range
Great$11.10–$33.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good$692K$692K/yr · 313K searches
Review moat
Bad7,983.4avg incumbent reviews — the moat a new listing must climb
Growth
Bad-24.5%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, focus vitamins is a $692K/yr Amazon United States market (313K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Apr. Verdict: Skip it — 48/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
focus vitamins market data
- Units sold / yr
- 30K–40K
- avg 5,000–6,000/product
- Revenue / yr
- $666K–$888K
- units × avg price
- Conversion rate
- 10.0%
- Avg BSR
- #192
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 0.0%
- Avg brand age
- 35 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
532
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Lemme54%
- OLLY39%
- NEURIVA4%
- Nature's Way3%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -24.5% search growth over the last 90 days.Peak months: Feb, Apr · busiest ÷ quietest = 2.3×
Top focus vitamins search terms
- focus gummies76K/yr
- lemme focus65K/yr
- lemme focus gummies25K/yr
- olly focus26K/yr
- brain gummies17K/yr
- focus gummies for adults18K/yr
- olly focus gummies14K/yr
- olly laser focus gummies10K/yr
- olly brain12K/yr
- memory gummies7K/yr
Top focus vitamins products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lemme Focus Concentration & Brain Health Gummies (50 Gummies)
Lemme$27.704.2★1,196 rev
OLLY Laser Focus
OLLY$11.104.1★7,889 rev
OLLY Ultra Strength Brain Softgels Nootropic Supports Healthy Brain Function Memory Focus and Concentration Omega-3s Vitamins B6 and B12 30 Day Supply - 60 Count
OLLY$23.384.4★1,836 rev
NEURIVA Plus Brain Supplements for Memory and Focus Clinically Tested Nootropics Neurofactor and Phosphatidylserine with Vitamin B12 Vitamin B6 50 Count Strawberry Gummies
NEURIVA$33.864.3★28,379 rev
Natures Way Brain Fuel Gummies Brain Supplement for Focus and Memory Support * Clinically Studied Cognigrape Supports Cognition * Vitamins B6 & B12 Support Brain Function * Grape Flavored 60 Count
Nature's Way$14.894.5★617 rev
Newest
by launch dateNatures Way Brain Fuel Gummies Brain Supplement for Focus and Memory Support * Clinically Studied Cognigrape Supports Cognition * Vitamins B6 & B12 Support Brain Function * Grape Flavored 60 Count
Nature's Way$14.89617 rev
Lemme Focus Concentration & Brain Health Gummies (50 Gummies)
Lemme$27.701,196 rev
OLLY Ultra Strength Brain Softgels Nootropic Supports Healthy Brain Function Memory Focus and Concentration Omega-3s Vitamins B6 and B12 30 Day Supply - 60 Count
OLLY$23.381,836 rev
NEURIVA Plus Brain Supplements for Memory and Focus Clinically Tested Nootropics Neurofactor and Phosphatidylserine with Vitamin B12 Vitamin B6 50 Count Strawberry Gummies
NEURIVA$33.8628,379 rev
OLLY Laser Focus
OLLY$11.107,889 rev
Trending
90-day click momentumNatures Way Brain Fuel Gummies Brain Supplement for Focus and Memory Support * Clinically Studied Cognigrape Supports Cognition * Vitamins B6 & B12 Support Brain Function * Grape Flavored 60 Count
Nature's Way$14.894.5★
Lemme Focus Concentration & Brain Health Gummies (50 Gummies)
Lemme$27.704.2★
NEURIVA Plus Brain Supplements for Memory and Focus Clinically Tested Nootropics Neurofactor and Phosphatidylserine with Vitamin B12 Vitamin B6 50 Count Strawberry Gummies
NEURIVA$33.864.3★
OLLY Laser Focus
OLLY$11.104.1★
OLLY Ultra Strength Brain Softgels Nootropic Supports Healthy Brain Function Memory Focus and Concentration Omega-3s Vitamins B6 and B12 30 Day Supply - 60 Count
OLLY$23.384.4★
What buyers say about focus vitamins
What buyers praise and complain about, mined from review topics.What buyers love
“Great taste”
“Great for focus”
“High quality”
“Worked for me”
“Great Value”
“Nice supplement”
“This does what I want”
“It seems to give a little bit of an energy boost”
“Good flavor”
“Its a natural type of zoning in”
What buyers complain about
“they have an aftertaste that i didnt like”
“Waste of money”
“Not very effective”
“my fault, I didnt check quantity”
“Doesn't do much to help focus”
“The cap is terrible to get off”
“Absolutely disgusting flavor”
“A couple chews later, atrocious”
“It burns and I have to go to the bathroom several times a day”
“I wouldve never bought them had I had been careful enough to read the ingredients”
Top return reasons
Common questions
- Is focus vitamins profitable to sell on Amazon United States?
- The niche generates $692K/yr across 5 tracked products. 90-day search growth is -24.5%. Flapen's verdict: Skip it (48/100).
- How competitive is the focus vitamins niche?
- 4 brands and 532 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in focus vitamins?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Functionality-Overall. The return rate is 0.0%.
- When does demand for focus vitamins peak?
- Demand peaks in Feb–Apr; the busiest month runs 2.3× the quietest.
- What does it cost to enter the focus vitamins niche?
- Listings span $11.10–$33.86; the average listing price is $22.19 (sweet spot $15–$100). The average incumbent carries 7,983 reviews — the moat a new listing must climb.