Is focus select areds2 profitable to sell on Amazon United States?

The niche generates $1.4M/yr across 10 tracked products. 90-day search growth is -10.6%. Flapen's verdict: Worth a look (53/100).

How competitive is the focus select areds2 niche?

5 brands and 556 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in focus select areds2?

Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Dosage. The return rate is 0.0%.

When does demand for focus select areds2 peak?

Demand peaks in Aug–Sep; the busiest month runs 4.2× the quietest.

What does it cost to enter the focus select areds2 niche?

Listings span $9.87–$57.69; the average listing price is $31.54 (sweet spot $15–$100). The average incumbent carries 8,274 reviews — the moat a new listing must climb.

focus select areds2

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$31.54

avg listing price — sweet spot $15–$100

Price range

Great$9.87–$57.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.4M

$1.4M/yr · 698K searches

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Review moat

Bad8,274.3

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-10.6%

90-day search growth — must beat 0% to launch

Competition

Bad79%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, focus select areds2 is a $1.4M/yr Amazon United States market (698K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 53/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

focus select areds2 market data

Units sold / yr: 40K–50K; avg 3,000–4,000/product
Revenue / yr: $1.3M–$1.6M; units × avg price
Conversion rate: 6.2%
Avg BSR: #332
Page quality: 0%
Prime: 90%
Sponsored: 60%
Out of stock: 0.0%
Avg brand age: 53 months
Avg seller age: 153 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

556

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Focus Factor78%
OLLY9%
Focus Vision Supplements6%
NEURIVA4%
Kaya Naturals4%

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — -10.6% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 4.2×

Open Trend

Top focus select areds2 search terms

focus249K/yr +5.9%0.9% conv.
focus factor189K/yr +4.6%8.3% conv.
focus factor brain supplement73K/yr -33.9%8.4% conv.
bromantane nootropic15K/yr +9.0%0.0% conv.
focus select areds29K/yr +15.8%11.7% conv.
olly brain12K/yr -25.7%10.8% conv.
focus factor extra strength11K/yr -32.8%12.8% conv.
nootropics adhd54K/yr -88.4%0.0% conv.
nootropic adhd42K/yr -55.1%0.1% conv.
adhd focus7K/yr -24.0%0.1% conv.

All search terms

Top focus select areds2 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Focus Factor Adults Extra Strength 120 Count - Brain Supplement for Memory Concentration and Focus - Complete Multivitamin with DMAE Vitamin D DHA - Trusted Health Vitamins

Focus Factor$35.694.2★10,264 rev

Focus Factor Kids Extra Strength Daily Chewable for Brain Health Support 120 Count Vitamins - Quality Formula Gluten & Dairy Free Supplements for Children No Artificial Sweetener

Focus Factor$25.674.2★9,486 rev

Focus Factor Nutrition for The Brain Improved Memory & Concentration Brain Supplement 150 Count 1 Pack (10407)

Focus Factor$31.264.3★5,724 rev

Focus Factor Adults Brain and Vision Supplement 120 Count - Eye Vitamin Mineral Supplement & Complete Multivitamin w/Lutein & Zeaxanthin Brain Supplement for Focus Concentration Memory

Focus Factor$36.124.3★3,443 rev

Focus Select AREDS2 Based Eye Vitamin-Mineral Supplement - Supplement for Eyes (180 ct. 90 Day Supply) - Low Zinc Formula - Eye Vision Supplement and Vitamin

Focus Vision Supplements$47.774.6★2,331 rev

Newest

by launch date

OLLY Ultra Strength Brain Softgels Nootropic Supports Healthy Brain Function Memory Focus and Concentration Omega-3s Vitamins B6 and B12 30 Day Supply - 60 Count

OLLY$23.381,844 rev

3y ago

Focus Factor Nutrition for The Brain Improved Memory & Concentration Brain Supplement Complete Multivitamin with Vitamins B6 B12 D Bacopa Monnieri & Tyrosine 150 Count (Pack of 2)

Focus Factor$57.695,724 rev

4y ago

Kaya Naturals Neuro Brain Nootropic Supplement 60 Count

Kaya Naturals$9.871,726 rev

4y ago

Focus Factor Nutrition for The Brain Improved Memory & Concentration Brain Supplement 150 Count 1 Pack (10407)

Focus Factor$31.265,724 rev

5y ago

NEURIVA Plus Brain Supplements for Memory and Focus Clinically Tested Nootropics Neurofactor and Phosphatidylserine with Vitamin B12 Vitamin B6 and Folic Acid 30 Count Capsules

NEURIVA$36.8334,305 rev

7y ago

What buyers say about focus select areds2

What buyers praise and complain about, mined from review topics.

What buyers love

Focus Enhancement24%

“Great focus”

Quality-Overall12%

“Good for regular people”

Efficiency9%

“Worked for me”

Vitamin8%

“Good multi vitamin replacement”

Advertised Vs Actual Product7%

“Perfect for what I wanted”

Value For Money7%

“Great Value”

Taste-Overall3%

“Olly Laser Focus gummies are so effective and taste good, too”

Side Effects3%

“No side effects”

Dosage2%

“Plus its great because they dont have to take it daily”

Ease Of Chewing/Swallowing2%

“easy on your stomach”

What buyers complain about

Taste-Overall14%

“they have an aftertaste that i didnt like”

Functionality-Overall11%

“Not work that well”

Dosage10%

“dosent work at all”

Value For Money7%

“Little pricey”

Vitamin5%

“It's just expensive vitamins”

Focus Enhancement4%

“Didn't notice feeling focused”

Side Effects3%

“The side effects were horrible”

Ease Of Chewing/Swallowing3%

“A couple chews later, atrocious”

Sleep Quality3%

“Im 52 always working and running around and dont sleep much”

Ease Of Use2%

“which seems impossible”

Top return reasons

Functionality-Overall50%

Taste-Overall30%

Vitamin20%

Common questions

Is focus select areds2 profitable to sell on Amazon United States?: The niche generates $1.4M/yr across 10 tracked products. 90-day search growth is -10.6%. Flapen's verdict: Worth a look (53/100).
How competitive is the focus select areds2 niche?: 5 brands and 556 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in focus select areds2?: Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Dosage. The return rate is 0.0%.
When does demand for focus select areds2 peak?: Demand peaks in Aug–Sep; the busiest month runs 4.2× the quietest.
What does it cost to enter the focus select areds2 niche?: Listings span $9.87–$57.69; the average listing price is $31.54 (sweet spot $15–$100). The average incumbent carries 8,274 reviews — the moat a new listing must climb.