foca laundry detergent powder
Skip itA deep review moat (10,723 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Good$13.88avg listing price — sweet spot $15–$100
Price range
Good$5.14–$34.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$172K$172K/yr · 382K searches
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Review moat
Bad10,722.79avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, foca laundry detergent powder is a $172K/yr Amazon United States market (382K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Jul–Aug. Verdict: Skip it — 40/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
foca laundry detergent powder market data
- Units sold / yr
- 15K–20K
- avg 1,000–1,250/product
- Revenue / yr
- $208K–$278K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #171
- Page quality
- 0%
- Prime
- 57%
- Sponsored
- 21%
- Out of stock
- 0.0%
- Avg brand age
- 64 months
- Avg seller age
- 134 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 flat
Sellers
383
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
7%
- Foca46%
- VECOSAS26%
- ARIEL7%
- Arm & Hammer6%
- OxiClean4%
- The Gluten-Free Pantry4%
- Open — no brand owns it (3 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.3% search growth over the last 90 days.Peak months: Jan, Jul, Aug · busiest ÷ quietest = 2.2×
Top foca laundry detergent powder search terms
- foca laundry detergent238K/yr
- foca87K/yr
- foca laundry detergent powder21K/yr
- foca powder laundry detergent9K/yr
- jabon foca en polvo9K/yr
- foca detergent8K/yr
- jabon foca6K/yr
- laundry detergent foca3K/yr
Top foca laundry detergent powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Foca Laundry Detergent 11 Lb Bag
Foca$18.854.6★497 rev
VECOSAS Foca Laundry Detergent 4.4 lb Bag - with Spoon. 4.41 Pound (Pack of 1)
VECOSAS$11.064.4★146 rev
Foca Biodegradeable (Pack of 2)
Foca$7.754.4★786 rev
Church & Dwight Co 03020 Arm & Hammer Super Washing Soda
Arm & Hammer$5.144.8★56,004 rev
Ariel with a Touch of Downy Freshness Powder Laundry Detergent 158 ounces 99 Loads
ARIEL$14.134.8★4,080 rev
Newest
by launch date
FOCO NCAA Virginia 2022 Stripe Raised Slide - Mens - Large
FOCO$17.8245 rev
VECOSAS Foca Laundry Detergent 4.4 lb Bag - with Spoon. 4.41 Pound (Pack of 1)
VECOSAS$11.06146 rev
Ariel with a Touch of Downy Freshness Powder Laundry Detergent 158 ounces 99 Loads
ARIEL$14.134,080 rev
Ariel Powder Laundry Detergent Original Scent 211 oz 132 Loads
ARIEL$14.255,001 rev
Foca Liquid Detergent 1 Gallon - Wholesale Discount Bulk Cleaning for Men
Foca$23.9230 rev
Trending
90-day click momentumFOCO NCAA Virginia 2022 Stripe Raised Slide - Mens - Large
FOCO$17.824.6★
VECOSAS Foca Laundry Detergent 4.4 lb Bag - with Spoon. 4.41 Pound (Pack of 1)
VECOSAS$11.064.4★
Borax 20 Mule Team Detergent Booster 65 Oz.
20 Mule Team$5.884.8★
Foca Liquid Detergent 1 Gallon - Wholesale Discount Bulk Cleaning for Men
Foca$23.924.5★
Foca Liquid Laundry Detergent Soap 10 Kg
Foca$34.374.1★
What buyers say about foca laundry detergent powder
What buyers praise and complain about, mined from review topics.What buyers love
“fresh scent”
“Cleans well”
“The product quality exceeded expectations — well-made”
“Money well spent”
“As far as washing goes, it seems to work pretty well”
“Great product for cleaning”
“Works well as a booster”
“Accurate description”
“super easy to store”
“Everything just looks shiny and bright”
What buyers complain about
“Bad Smell”
“Leaves stains”
“Leaking box”
“Wouldn't do wash without adding this to it”
“Small box”
“Price a bit high”
“I don't see any special cleaning power”
“Irritating”
“Doesn't work”
“This can make it a little difficult to use”
Top return reasons
Common questions
- Is foca laundry detergent powder profitable to sell on Amazon United States?
- The niche generates $172K/yr across 14 tracked products. 90-day search growth is +6.3%. Flapen's verdict: Skip it (40/100).
- How competitive is the foca laundry detergent powder niche?
- 9 brands and 383 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in foca laundry detergent powder?
- Top complaints mined from reviews: Smell, Stain Resistance, Leak-Proof. The return rate is 0.2%.
- When does demand for foca laundry detergent powder peak?
- Demand peaks in Jan–Jul–Aug; the busiest month runs 2.2× the quietest.
- What does it cost to enter the foca laundry detergent powder niche?
- Listings span $5.14–$34.37; the average listing price is $13.88 (sweet spot $15–$100). The average incumbent carries 10,723 reviews — the moat a new listing must climb.