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Foca Laundry Detergent Powder

Fail

The average product has 10,723 reviews to catch up to, so Foca Laundry Detergent Powder is a Fail.

Flapen Score
40
40 / 100
Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 49
Market size
$172K/yr382K searches / yr
90-day growth
+6.3%search demand this quarter
Competition
72%top-5 click share · 9 brands · 383 sellers

Flapen Score

Foca Laundry Detergent Powder against its category

The dotted line is the Health & Household average. Past it, Foca Laundry Detergent Powder is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foca Laundry Detergent Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Foca Laundry Detergent Powder 382K times last year and spent an estimated $172K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Jul–Aug. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 382K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $172K a year.

Searches, last 12 months
382K
Growth, 90 days vs prior 90
+6.3%
Conversion, latest week
3.2%
Market size, estimated
$172Ka year
Peak month
August2.2× the quietest month
Top search term
foca laundry detergent238K searches a year

02 · Price

A sale here is worth $13.88.

Listings sell for $13.88 on average, from $5.14 to $34.37. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $13.88 that is $14K to $17K a year per listing.

Average price
$13.88under the $15 to $100 sweet spot
Price range
$5.14–$34.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$14K–$17K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

21% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #171 within Laundry. It carries 10,723 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
21%
Prime listings
57%
Out of stock, average day
0.0%
Average rank
#171in Laundry
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
10,723per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Foca Laundry Detergent Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

9 flat

Sellers

383

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

7%

  • Brand 146%
  • Brand 226%
  • Brand 37%
  • Brand 46%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (3 brands, 7%)

Demand

Foca Laundry Detergent Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jul, Aug · busiest ÷ quietest = 2.2×

Search terms

Top Foca Laundry Detergent Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foca laundry detergent238K/yr
  • foca87K/yr
  • foca laundry detergent powder21K/yr
  • foca powder laundry detergent9K/yr
  • jabon foca en polvo9K/yr
  • foca detergent8K/yr
  • jabon foca6K/yr
  • laundry detergent foca3K/yr

Reviews and returns

What reviews say buyers love and hate about Foca Laundry Detergent Powder

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Smell”
25%of negative reviews mention “Smell”
0.2%of orders come back
“Bad Smell”
A buyer, on “Smell”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Foca Laundry Detergent Powder questions

Answered from the same tracked data.