Foaming Hand Sanitizer
MaybeAn estimated 0.4% of orders come back. But the top 5 products take 76% of clicks, so Foaming Hand Sanitizer is a Maybe.
- Flapen Score
- 51 / 100Top 40% of 14,768 Health & Household niches · +2 vs the category median of 4951
- Market size
- $381K/yr209K searches / yr
- 90-day growth
- +1.8%search demand this quarter
- Competition
- 76%top-5 click share · 11 brands · 43 sellers
Flapen Score
Foaming Hand Sanitizer against its category
The dotted line is the Health & Household average. Past it, Foaming Hand Sanitizer is stronger. Inside it, weaker.
Market
The Foaming Hand Sanitizer market on Amazon at a glance
Shoppers on Amazon United States searched for Foaming Hand Sanitizer 209K times last year and spent an estimated $381K. The top 5 brands take 86% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 8.2% of those searches ended in a purchase.
Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $381K a year.
- Searches, last 12 months
- 209K
- Growth, 90 days vs prior 90
- +1.8%
- Conversion, latest week
- 8.2%
- Market size, estimated
- $381Ka year
- Peak month
- March1.5× the quietest month
- Top search term
- foaming hand sanitizer76K searches a year
02 · Price
A sale here is worth $22.21.
Listings sell for $22.21 on average, from $8.92 to $69.99. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At $22.21 that is $28K to $33K a year per listing.
- Average price
- $22.21inside the $15 to $100 sweet spot
- Price range
- $8.92–$69.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $28K–$33K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #1,094 within Antibiotics & Antiseptics. It carries 2,018 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 1.4%
- Average rank
- #1,094in Antibiotics & Antiseptics
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 2,018per listing
- Listings tracked
- 15
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Foaming Hand Sanitizer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
11 rising
Sellers
43
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
11%
- Brand 151%
- Brand 220%
- Brand 37%
- Brand 44%
- Brand 53%
- Brand 63%
- Open — no brand owns it (5 brands, 11%)
Demand
Foaming Hand Sanitizer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Foaming Hand Sanitizer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- foaming hand sanitizer76K/yr
- foam hand sanitizer47K/yr
- hand sanitizer foam28K/yr
- purell foam hand sanitizer15K/yr
- purell foaming hand sanitizer11K/yr
- purell hand sanitizer foam8K/yr
- hand sanitizer foaming5K/yr
- foam sanitizer4K/yr
- foaming hand sanitizers4K/yr
- foaming sanitizer3K/yr
Reviews and returns
What reviews say buyers love and hate about Foaming Hand Sanitizer
We read the reviews and the return reasons for every product selling here.
“strong smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Foaming Hand Sanitizer questions
Answered from the same tracked data.