foam wedge
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but soft demand (+0.7% this quarter) keeps it on the watch list.
Brand share
Great40%top-5 brand share — no brand owns this niche
Avg price
Incredible$27.63avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Price range
Great$3.56–$65.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,213.12avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.7%return rate — above 5% kills the launch gate
Market size
Okay$134K$134K/yr · 222K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+0.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, foam wedge is a $134K/yr Amazon United States market (222K searches/yr). The top 5 brands hold 40% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
foam wedge market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $111K–$138K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #312
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 90%
- Out of stock
- 3.6%
- Avg brand age
- 43 months
- Avg seller age
- 188 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
38 falling
Sellers
51
Top-5 brand share
40%
Top 20: 80%
Top-5 click share
33%
Top 20: 70%
Open market
56%
- Inlisy13%
- DEAYOU9%
- StrongTek7%
- Fanwer7%
- Bedluxe4%
- Kölbs4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top foam wedge search terms
- foam wedge79K/yr
- cua52K/yr
- wedge cushion29K/yr
- foam wedges15K/yr
- physical therapy wedge12K/yr
- triangle foam wedge8K/yr
- wedge foam6K/yr
- foam triangle wedge6K/yr
- high density foam wedge4K/yr
- therapy wedge5K/yr
Top foam wedge products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Inlisy 12 Hard Foam Wedge Slant Board - 2 Pcs Calf Stretcher for Yoga Squats and Physical Therapy Black
Inlisy$13.824.5★221 rev
DEAYOU 2 Pack Yoga Foam Wedge 13 EVA Foam Calf Stretch Slant Board for Lower Leg Strength Improve Squat Wedge Incline Block for Workout Exercise Knee Pad Back Support Footrest Cushion (Black)
DEAYOU$23.834.3★350 rev
StrongTek XL Foam Yoga Wedge Blocks Black Set of 2 16.5 Incline 13 12.75 3.75 for Yoga Stretching Squats & Physical Therapy
StrongTek$29.084.6★1,769 rev
Fanwer Positioning Wedge Pillow for Side Sleeping (3 in 1) 40 Degree Triangle Bed Wedges & Body Positioners for Back Pain Preventing Bedsores After Surgery Knees Elevated Pregnancy
Fanwer$39.554.4★1,290 rev
Kolbs Bed Wedge Pillow for Sleep Apnea FSA Eligible Acid Reflux and Back Pain Relief with Chic Jacquard Cover - Headboard Wedges for Sleeping (Standard Width 7.5 Height)
Kölbs$38.404.4★18,785 rev
Newest
by launch date
Sissatthai Squat Wedge Block Yoga Wedge Blocks 2 Pack Yoga Foam Wedges Exercise Foot Wedges Block for Workout Heel Elevated Calf Stretcher Gymnastic(Black)
Sissatthai$14.0114 rev
WGAKCED 3Pcs Wedge Pillow Set for After Surgery Acid Reflux Relief Adjustable Bed Wedge Pillows for Sleeping Anti Snore Memory Foam Triangle Pillow for Back&Neck&Shoulder Pain Relief White&Grey
WGAKCED$32.14790 rev
BUYUE Wedge Cushion for Butt Lift Women Hard-Firm EVA Foam for Lift HIPS Up Fitness Training Plank Position Mat Non-Slip Chair Seat Pad 15.7x 12.5 Black
BUYUE$22.3484 rev
FSTURIOS Auto Seat Wedge Leveling Cushion Comfortable Ergonomic Wedge Foam Pad Car Seat Cushion Angled Design Rear Seat Pad Office Chair Support Cushion for Pain Relief
FSTURIOS$20.84111 rev
Inlisy 12 Hard Foam Wedge Slant Board - 2 Pcs Calf Stretcher for Yoga Squats and Physical Therapy Black
Inlisy$13.82221 rev
Trending
90-day click momentumSissatthai Squat Wedge Block Yoga Wedge Blocks 2 Pack Yoga Foam Wedges Exercise Foot Wedges Block for Workout Heel Elevated Calf Stretcher Gymnastic(Black)
Sissatthai$14.014.8★
BUYUE Wedge Cushion for Butt Lift Women Hard-Firm EVA Foam for Lift HIPS Up Fitness Training Plank Position Mat Non-Slip Chair Seat Pad 15.7x 12.5 Black
BUYUE$22.343.6★
Nordjager Wedge Pillow for Sleeping & Resting 24x24x10 Memory Foam Cushion with Grey and White Patterned Polyester Cover Ideal for Bedroom & Living Room Comfortable Support for Adults
Nordjager$26.674.4★
DMI Gradual Slope Seat Cushion for Coccyx Sciatica and Tailbone Pain Used With Dining Room Chairs Desk Chairs Thin Car or Wheelchair Cushions Machine Washable-Cover 15 Inch Navy
DMI$20.694.0★
Wedge Car Height Booster Seat Cushion - Office Chair Cushion - Memory Foam Tailbone Pain Relief Cushion for Driving Office Gaming Chair - Orthopedic Lower Back Tailbone Coccyx HIPS Support
ComfySure$26.344.1★
What buyers say about foam wedge
What buyers praise and complain about, mined from review topics.What buyers love
“comfortable sleep”
“Excellent product”
“Good sleep”
“Good cushion”
“As described”
“Very affordable”
“Good Fit”
“Its soft”
“it does the job very well”
“easy to move around with the handles”
What buyers complain about
“the position is uncomfortable”
“Too narrow”
“Not soft at all”
“Awful odor”
“Lower quality”
“My major issues with it were: cushion was too firm”
“Didn't work for me”
“Its too thick for me”
“Slip and slide”
“a little hard to get use to”
Top return reasons
Common questions
- Is foam wedge profitable to sell on Amazon United States?
- The niche generates $134K/yr across 49 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.7%. Flapen's verdict: Worth a look (55/100).
- How competitive is the foam wedge niche?
- 38 brands and 51 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 40% of demand.
- What do buyers complain about in foam wedge?
- Top complaints mined from reviews: Comfort-Overall, Size-Overall, Hard Feel. The return rate is 3.7%.
- When does demand for foam wedge peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the foam wedge niche?
- Listings span $3.56–$65.68; the average listing price is $27.63 (sweet spot $15–$100). The average incumbent carries 2,213 reviews — the moat a new listing must climb.