foam toothpaste kids
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Review moat
Great380.12avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$15.29avg listing price — sweet spot $15–$100
Price range
Good$7.94–$27.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Okay$158K$158K/yr · 110K searches
Growth
Bad-26.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, foam toothpaste kids is a $158K/yr Amazon United States market (110K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Worth a look — 57/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
foam toothpaste kids market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $153K–$191K
- units × avg price
- Conversion rate
- 9.3%
- Avg BSR
- #446
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 0.0%
- Avg brand age
- 37 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
17
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
50%
Top 20: 95%
Open market
16%
- autobrush30%
- VOGSIG15%
- Mcukv12%
- ELOTAME10%
- NOHOO10%
- NVXNMSD7%
- Open — no brand owns it (7 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.4% search growth over the last 90 days.Peak months: Feb, Mar, Apr · busiest ÷ quietest = 2.4×
Top foam toothpaste kids search terms
- foam toothpaste kids43K/yr
- kids foam toothpaste23K/yr
- foaming toothpaste kids12K/yr
- kids foaming toothpaste10K/yr
- autobrush toothpaste kids8K/yr
- foam toothpaste for kids3K/yr
- foam kids toothpaste3K/yr
- kids foam toothpaste with fluoride5K/yr
- foaming kids toothpaste3K/yr
Top foam toothpaste kids products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Autobrush Fluoride Foaming Toothpaste for Kids Bubblegum Flavor Whitening & Deep Cleaning Travel Friendly Anti-Cavity (Pack of 1)
autobrush$14.954.6★57 rev
NOHOO Fluoride Free Foam Toothpaste Kids Fruit Flavour Natural Training Toothpaste for Baby Toddler Children Oral Cleaning and Cavity Protection Strawberry Orange Peach Cantaloupe
NOHOO$21.954.2★1,147 rev
Foam Toothpaste Kids Toddler Toothpaste with Low Fluoride Kids Toothpaste Foam Toothpaste for Children Ages 3 Plus (2PCS Watermelon+Strawberry)
VOGSIG$13.394.2★561 rev
Foam Toothpaste Kids 2 Pack Toddler Foam Toothpaste with Fluoride Kids Foaming Toothpaste with Fruit Flavor Ultra-fine Mousse Foam Toothpastes Anti-Cavity for Kids Ages 3+ Strawberry & Watermelon
NVXNMSD$12.284.5★18 rev
Fluoride Free Kids Toothpaste - 2 Pack Natural Teeth Clean and Whitening Toddler Toothpaste with Strawberry Mint Flavor for U Shaped Toothbrush
ELOTAME$11.954.4★239 rev
Newest
by launch dateFoam Toothpaste Kids 2 Pack Toddler Foam Toothpaste with Fluoride Kids Foaming Toothpaste with Fruit Flavor Ultra-fine Mousse Foam Toothpastes Anti-Cavity for Kids Ages 3+ Strawberry & Watermelon
NVXNMSD$12.2818 rev
Autobrush Fluoride Foaming Toothpaste for Kids Bubblegum Flavor Whitening & Deep Cleaning Travel Friendly Anti-Cavity (Pack of 1)
autobrush$14.9557 rev
Autobrush Fluoride Foaming Toothpaste for Kids Watermelon Flavor Whitening & Deep Cleaning Travel Friendly Anti-Cavity (Pack of 1)
autobrush$14.9543 rev
Autobrush Fluoride-Free Foaming Toothpaste for Kids Bubblegum Flavor Whitening & Deep Cleaning Travel Friendly Anti-Cavity (Pack of 1)
autobrush$14.91102 rev
Autobrush Fluoride-Free Foaming Toothpaste for Kids Strawberry Flavor Whitening & Deep Cleaning Travel Friendly Anti-Cavity (Pack of 1)
autobrush$14.9349 rev
Trending
90-day click momentumFoam Toothpaste Kids 2 Pack Toddler Foam Toothpaste with Fluoride Kids Foaming Toothpaste with Fruit Flavor Ultra-fine Mousse Foam Toothpastes Anti-Cavity for Kids Ages 3+ Strawberry & Watermelon
NVXNMSD$12.284.5★
Autobrush Fluoride Foaming Toothpaste for Kids Bubblegum Flavor Whitening & Deep Cleaning Travel Friendly Anti-Cavity (Pack of 2)
autobrush$27.704.3★
Toddler Foam Toothpaste with Low Fluoride Gentle Cleaning for Ages 3+ Mild Fruit Flavor Kids Foaming Toothpaste Compatible with U-Shaped Toothbrush (120 ML Watermelon & Blueberry)
KITNOBLIS$8.552.9★
Toddler Foam Toothpaste with Low Fluoride Gentle Cleaning for Ages 3+ Mild Fruit Flavor Kids Foaming Toothpaste Compatible with U-Shaped Toothbrush (120 ML Blueberry & Strawberry)
KITNOBLIS$9.614.8★
Autobrush Fluoride Foaming Toothpaste for Kids Watermelon Flavor Whitening & Deep Cleaning Travel Friendly Anti-Cavity (Pack of 1)
autobrush$14.954.4★
What buyers say about foam toothpaste kids
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“was a great price”
“it rinses clean without leaving a heavy residue”
“Better than the other brands”
“smells good they love the colors”
“fits perfectly into my daily routine”
“I do love that theyre fluoride free”
“a light texture that kids enjoy”
“I also like that the color is clear. no additives for color”
“Does the job”
What buyers complain about
“Very expensive”
“False Advertising”
“there is absolutely no mention of it in the ingredients list”
“Leaked”
“It doesnt come out cleanly”
“Does not work”
“Doesnt last”
“Just okay, don't clean well and leaves a foul smell”
“Not the best”
“So it def was previous return”
Top return reasons
Common questions
- Is foam toothpaste kids profitable to sell on Amazon United States?
- The niche generates $158K/yr across 25 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -26.4%. Flapen's verdict: Worth a look (57/100).
- How competitive is the foam toothpaste kids niche?
- 13 brands and 17 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in foam toothpaste kids?
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Ingredients-Overall. The return rate is 0.8%.
- When does demand for foam toothpaste kids peak?
- Demand peaks in Feb–Mar–Apr; the busiest month runs 2.4× the quietest.
- What does it cost to enter the foam toothpaste kids niche?
- Listings span $7.94–$27.70; the average listing price is $15.29 (sweet spot $15–$100). The average incumbent carries 380 reviews — the moat a new listing must climb.