Foam Toothpaste Kids
MaybeAn estimated 0.8% of orders come back. But demand is soft, at -26.4% this quarter, so Foam Toothpaste Kids is a Maybe.
- Flapen Score
- 57 / 100Top 18% of 14,768 Health & Household niches · +8 vs the category median of 4957
- Market size
- $158K/yr110K searches / yr
- 90-day growth
- -26.4%search demand this quarter
- Competition
- 50%top-5 click share · 13 brands · 17 sellers
Flapen Score
Foam Toothpaste Kids against its category
The dotted line is the Health & Household average. Past it, Foam Toothpaste Kids is stronger. Inside it, weaker.
Market
The Foam Toothpaste Kids market on Amazon at a glance
Shoppers on Amazon United States searched for Foam Toothpaste Kids 110K times last year and spent an estimated $158K. The top 5 brands take 77% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 9.3% of those searches ended in a purchase.
Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $158K a year.
- Searches, last 12 months
- 110K
- Growth, 90 days vs prior 90
- -26.4%
- Conversion, latest week
- 9.3%
- Market size, estimated
- $158Ka year
- Peak month
- March2.4× the quietest month
- Top search term
- foam toothpaste kids43K searches a year
02 · Price
A sale here is worth $15.29.
Listings sell for $15.29 on average, from $7.94 to $27.70. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $15.29 that is $4K to $8K a year per listing.
- Average price
- $15.29inside the $15 to $100 sweet spot
- Price range
- $7.94–$27.70
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #446 within Toothpaste. It carries 380 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #446in Toothpaste
- Average rating
- 4.22 starsAmazon United States average 4.42 stars
- Average reviews
- 380per listing
- Listings tracked
- 25
04 · Newcomers
7 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Foam Toothpaste Kids products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Autobrush Fluoride Foaming Toothpaste for Kids Bubblegum Flavor Whitening & Deep Cleaning Travel Friendly Anti-Cavity (Pack of 1)
- Price
- $14.95
- Rating
- 4.6/5
- Reviews
- 57
- Age
- 11mo ago

NOHOO Fluoride Free Foam Toothpaste Kids Fruit Flavour Natural Training Toothpaste for Baby Toddler Children Oral Cleaning and Cavity Protection Strawberry Orange Peach Cantaloupe
- Price
- $21.95
- Rating
- 4.2/5
- Reviews
- 1,147
- Age
- 4y ago

Foam Toothpaste Kids Toddler Toothpaste with Low Fluoride Kids Toothpaste Foam Toothpaste for Children Ages 3 Plus (2PCS Watermelon+Strawberry)
- Price
- $13.39
- Rating
- 4.2/5
- Reviews
- 561
- Age
- 4y ago

Foam Toothpaste Kids 2 Pack Toddler Foam Toothpaste with Fluoride Kids Foaming Toothpaste with Fruit Flavor Ultra-fine Mousse Foam Toothpastes Anti-Cavity for Kids Ages 3+ Strawberry & Watermelon
- Price
- $12.28
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 3mo ago

Fluoride Free Kids Toothpaste - 2 Pack Natural Teeth Clean and Whitening Toddler Toothpaste with Strawberry Mint Flavor for U Shaped Toothbrush
- Price
- $11.95
- Rating
- 4.4/5
- Reviews
- 239
- Age
- 2y ago
Trending
estimated 90-day click momentum
Foam Toothpaste Kids 2 Pack Toddler Foam Toothpaste with Fluoride Kids Foaming Toothpaste with Fruit Flavor Ultra-fine Mousse Foam Toothpastes Anti-Cavity for Kids Ages 3+ Strawberry & Watermelon
- Price
- $12.28
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 3mo ago

Autobrush Fluoride Foaming Toothpaste for Kids Bubblegum Flavor Whitening & Deep Cleaning Travel Friendly Anti-Cavity (Pack of 2)
- Price
- $27.70
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 11mo ago

Toddler Foam Toothpaste with Low Fluoride Gentle Cleaning for Ages 3+ Mild Fruit Flavor Kids Foaming Toothpaste Compatible with U-Shaped Toothbrush (120 ML Watermelon & Blueberry)
- Price
- $8.55
- Rating
- 2.9/5
- Reviews
- 7
- Age
- 1y ago

Toddler Foam Toothpaste with Low Fluoride Gentle Cleaning for Ages 3+ Mild Fruit Flavor Kids Foaming Toothpaste Compatible with U-Shaped Toothbrush (120 ML Blueberry & Strawberry)
- Price
- $9.61
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 1y ago

Autobrush Fluoride Foaming Toothpaste for Kids Watermelon Flavor Whitening & Deep Cleaning Travel Friendly Anti-Cavity (Pack of 1)
- Price
- $14.95
- Rating
- 4.4/5
- Reviews
- 43
- Age
- 11mo ago
Newest
by launch date
Foam Toothpaste Kids 2 Pack Toddler Foam Toothpaste with Fluoride Kids Foaming Toothpaste with Fruit Flavor Ultra-fine Mousse Foam Toothpastes Anti-Cavity for Kids Ages 3+ Strawberry & Watermelon
- Price
- $12.28
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 3mo ago

Autobrush Fluoride Foaming Toothpaste for Kids Bubblegum Flavor Whitening & Deep Cleaning Travel Friendly Anti-Cavity (Pack of 1)
- Price
- $14.95
- Rating
- 4.6/5
- Reviews
- 57
- Age
- 11mo ago

Autobrush Fluoride Foaming Toothpaste for Kids Watermelon Flavor Whitening & Deep Cleaning Travel Friendly Anti-Cavity (Pack of 1)
- Price
- $14.95
- Rating
- 4.4/5
- Reviews
- 43
- Age
- 11mo ago

Autobrush Fluoride-Free Foaming Toothpaste for Kids Bubblegum Flavor Whitening & Deep Cleaning Travel Friendly Anti-Cavity (Pack of 1)
- Price
- $14.91
- Rating
- 4.6/5
- Reviews
- 102
- Age
- 11mo ago

Autobrush Fluoride-Free Foaming Toothpaste for Kids Strawberry Flavor Whitening & Deep Cleaning Travel Friendly Anti-Cavity (Pack of 1)
- Price
- $14.93
- Rating
- 4.6/5
- Reviews
- 49
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
17
Est. top-5 brand share
77%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 95%
Open market
16%
- autobrush30%
- VOGSIG15%
- Mcukv12%
- ELOTAME10%
- NOHOO10%
- NVXNMSD7%
- Open — no brand owns it (7 brands, 16%)
Demand
Foam Toothpaste Kids search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Apr · busiest ÷ quietest = 2.4×
Search terms
Top Foam Toothpaste Kids search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- foam toothpaste kids43K/yr
- kids foam toothpaste23K/yr
- foaming toothpaste kids12K/yr
- kids foaming toothpaste10K/yr
- autobrush toothpaste kids8K/yr
- foam toothpaste for kids3K/yr
- foam kids toothpaste3K/yr
- kids foam toothpaste with fluoride5K/yr
- foaming kids toothpaste3K/yr
Reviews and returns
What reviews say buyers love and hate about Foam Toothpaste Kids
We read the reviews and the return reasons for every product selling here.
“Very expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Foam Toothpaste Kids questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









