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Foam Magic

Fail

The top 5 brands take 100% of clicks, so Foam Magic is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$42K/yr24K searches / yr
90-day growth
-7.3%search demand this quarter
Competition
94%top-5 click share · 4 brands · 5 sellers

Flapen Score

Foam Magic against its category

The dotted line is the Health & Household average. Past it, Foam Magic is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foam Magic market on Amazon at a glance

Shoppers on Amazon United States searched for Foam Magic 24K times last year and spent an estimated $42K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
7.0%
Market size, estimated
$42Ka year
Peak month
December1.9× the quietest month
Top search term
magic foam16K searches a year

02 · Price

A sale here is worth $24.51.

Listings sell for $24.51 on average, from $11.12 to $54.92. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $24.51 that is $6K to $12K a year per listing.

Average price
$24.51inside the $15 to $100 sweet spot
Price range
$11.12–$54.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #297 within All-Purpose Cleaners. It carries 143 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
71%
Out of stock, average day
0.0%
Average rank
#297in All-Purpose Cleaners
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
143per listing
Listings tracked
7

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
26 months

Products

Top Foam Magic products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 160%
  • Brand 235%
  • Brand 34%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Foam Magic search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Foam Magic search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magic foam16K/yr
  • foam magic6K/yr
  • sucro2K/yr

Reviews and returns

What reviews say buyers love and hate about Foam Magic

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Fun/Entertainment Experience”
22%of negative reviews mention “Value For Money”
0.4%of orders come back
“it's pricey”
A buyer, on “Value For Money”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Foam Magic questions

Answered from the same tracked data.