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Flushable Wipes Travel Size

Maybe

An estimated 0.2% of orders come back. But the products selling today already average 4.7★, so Flushable Wipes Travel Size is a Maybe.

Flapen Score
57
57 / 100
Top 18% of 14,768 Health & Household niches · +8 vs the category median of 49
Market size
$440K/yr464K searches / yr
90-day growth
+31.2%search demand this quarter
Competition
49%top-5 click share · 16 brands · 51 sellers

Flapen Score

Flushable Wipes Travel Size against its category

The dotted line is the Health & Household average. Past it, Flushable Wipes Travel Size is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flushable Wipes Travel Size market on Amazon at a glance

Shoppers on Amazon United States searched for Flushable Wipes Travel Size 464K times last year and spent an estimated $440K. The top 5 brands take 70% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 9.5% of those searches ended in a purchase.

Shoppers searched for this 464K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +31.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $440K a year.

Searches, last 12 months
464K
Growth, 90 days vs prior 90
+31.2%
Conversion, latest week
9.5%
Market size, estimated
$440Ka year
Peak month
August18.7× the quietest month
Top search term
flushable wipes travel size95K searches a year

02 · Price

A sale here is worth $9.95.

Listings sell for $9.95 on average, from $2.18 to $24.38. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $9.95 that is $15K to $20K a year per listing.

Average price
$9.95under the $15 to $100 sweet spot
Price range
$2.18–$24.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
$15K–$20K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #704 within Tissues, Toilet Paper & Sprays. It carries 8,247 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#704in Tissues, Toilet Paper & Sprays
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
8,247per listing
Listings tracked
25

04 · Newcomers

7 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
53 months

Products

Top Flushable Wipes Travel Size products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 flat

Sellers

51

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

49%

Top 20: 93%

Open market

23%

  • Brand 121%
  • Brand 215%
  • Brand 312%
  • Brand 412%
  • Brand 510%
  • Brand 67%

Demand

Flushable Wipes Travel Size search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600K400KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 18.7×

Search terms

Top Flushable Wipes Travel Size search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flushable wipes travel size95K/yr
  • travel flushable wipes68K/yr
  • travel wipes flushable66K/yr
  • flushable wipes travel29K/yr
  • travel butt wipes31K/yr
  • travel size flushable wipes23K/yr
  • travel wipes for women17K/yr
  • travel flushable wipes for adults16K/yr
  • travel size wipes flushable16K/yr
  • cottonelle travel wipes11K/yr

Reviews and returns

What reviews say buyers love and hate about Flushable Wipes Travel Size

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Ease Of Cleaning”
14%of negative reviews mention “Size-Overall”
0.2%of orders come back
“Pack is small”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Flushable Wipes Travel Size questions

Answered from the same tracked data.