flushable wipes travel size
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Good$440K$440K/yr · 464K searches
Growth
Good+31.2%90-day search growth — must beat 0% to launch
Price range
Okay$2.18–$24.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.95avg listing price — sweet spot $15–$100
Review moat
Bad8,247.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, flushable wipes travel size is a $440K/yr Amazon United States market (464K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
flushable wipes travel size market data
- Units sold / yr
- 40K–50K
- avg 1,500–2,000/product
- Revenue / yr
- $398K–$498K
- units × avg price
- Conversion rate
- 9.5%
- Avg BSR
- #704
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
16 flat
Sellers
51
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
49%
Top 20: 93%
Open market
23%
- MOONIES21%
- goodwipes15%
- DUDE Wipes12%
- Amazon Basics12%
- Cottonelle10%
- ARCHXX7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +31.2% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 18.7×
Top flushable wipes travel size search terms
- flushable wipes travel size95K/yr
- travel flushable wipes68K/yr
- travel wipes flushable66K/yr
- flushable wipes travel29K/yr
- travel butt wipes31K/yr
- travel size flushable wipes23K/yr
- travel wipes for women17K/yr
- travel flushable wipes for adults16K/yr
- travel size wipes flushable16K/yr
- cottonelle travel wipes11K/yr
Top flushable wipes travel size products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Impossibly Compact Travel Flushable Wipes - 99.5% Water and Aloe - Safe for Sensitive Skin & Hypoallergenic - Travel Essentials for Adults & Kids Unscented 8 Pack 48 Wipes
MOONIES$9.524.8★2,448 rev
Amazon Basics Adult Wet Wipes Flushable Fragrance Free 126 Count (3 Packs of 42) Packaging May Vary
Amazon Basics$4.574.5★51,402 rev
Cottonelle Fresh Care On-The-Go Flushable Wet Wipes Adult Wet Wipes 1 On-The-Go Pack 14 Wipes Per Pack Packaging May Vary
Cottonelle$24.384.7★19,196 rev
ARCHXX Travel Flushable Wipes 16 Travel Packs (112 Count) Value Pack 99% Water with Aloe & Chamomile Unscented & Hypoallergenic Mini Wet Wipes for Sensitive Skin for Adults & Kids
ARCHXX$10.624.7★202 rev
Fomin Compact Travel Flushable Wipes 8 Pack (64 Wipes Total) - Unscented Travel Size Wet Wipes for Adults - pH Balanced Biodegradable Plant-Based - Hypoallergenic Tush Wipes for Women & Men
FOMIN$8.104.6★374 rev
Newest
by launch date
FLOW SMILE Flushable Wipes Travel Mini Size - 99.5% Water Unscented Gentle for Sensitive Skin - Travel Essentials for Adults Kids Baby Care Family 42 Counts (6 Packs of 7)
FLOW SMILE$7.7188 rev
JUST TO GO Flushable Wipes Septic-Safe & Breaks Down Plant-Based Biodegradable Butt Wet Wipes Travel-Size Ultra-Compact Pocket Packs Hypoallergenic Unscented for Sensitive Skin 56 Count
JUST TO GO$8.9686 rev
DUDE Wipes Unscented Pocket Packs - Travel Wipes - 6 Packs of 8 (48 Count) - On-The-Go Adult Flushable Wipes for Sensitive Skin - Infused with Vitamin E and Aloe - Septic and Sewer Safe
DUDE Wipes$7.72265 rev
Fomin Compact Travel Flushable Wipes 8 Pack (64 Wipes Total) - Unscented Travel Size Wet Wipes for Adults - pH Balanced Biodegradable Plant-Based - Hypoallergenic Tush Wipes for Women & Men
FOMIN$8.10374 rev
WONDERFUL Travel Flushable Wipes 8 Mini Packs Unscented Plant-Based Wet Wipes for Adults & Kids Septic Safe Gentle for Sensitive Skin & Hypoallergenic (Total 56 Wipes)
WONDERFUL$9.9544 rev
Trending
90-day click momentumDUDE Wipes Unscented Pocket Packs - Travel Wipes - 6 Packs of 8 (48 Count) - On-The-Go Adult Flushable Wipes for Sensitive Skin - Infused with Vitamin E and Aloe - Septic and Sewer Safe
DUDE Wipes$7.724.8★
DUDE Wipes Mint Chill Pocket Packs - Travel Wipes - 6 Packs of 8 (48 Count) - On-The-Go Adult Flushable Wipes - Infused with Tea Tree Oil Vitamin E and Aloe - Septic and Sewer Safe
DUDE Wipes$11.054.8★
WONDERFUL Travel Flushable Wipes 8 Mini Packs Unscented Plant-Based Wet Wipes for Adults & Kids Septic Safe Gentle for Sensitive Skin & Hypoallergenic (Total 56 Wipes)
WONDERFUL$9.954.7★
FLOW SMILE Flushable Wipes Travel Mini Size - 99.5% Water Unscented Gentle for Sensitive Skin - Travel Essentials for Adults Kids Baby Care Family 42 Counts (6 Packs of 7)
FLOW SMILE$7.714.7★
JUST TO GO Flushable Wipes Septic-Safe & Breaks Down Plant-Based Biodegradable Butt Wet Wipes Travel-Size Ultra-Compact Pocket Packs Hypoallergenic Unscented for Sensitive Skin 56 Count
JUST TO GO$8.964.2★
What buyers say about flushable wipes travel size
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans well”
“Easy and convenient”
“Amazing quality”
“provide great coverage thanks to their generous size”
“They are affordable”
“clean scent”
“keep you clean”
“Exactly what I ordered”
“soft and smooth”
“the moisture level is good”
What buyers complain about
“Pack is small”
“the tissue itself is extremely thick”
“Wipes are barely moist”
“causing a poor cleaning experience”
“Awful smell”
“Where is the quality control”
“Expensive”
“It breaks too easy”
“difficult to remove easily”
“I was getting a rash all over”
Top return reasons
Common questions
- Is flushable wipes travel size profitable to sell on Amazon United States?
- The niche generates $440K/yr across 25 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +31.2%. Flapen's verdict: Worth a look (57/100).
- How competitive is the flushable wipes travel size niche?
- 16 brands and 51 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in flushable wipes travel size?
- Top complaints mined from reviews: Size-Overall, Thickness, Moist/Dry. The return rate is 0.2%.
- When does demand for flushable wipes travel size peak?
- Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 18.7× the quietest.
- What does it cost to enter the flushable wipes travel size niche?
- Listings span $2.18–$24.38; the average listing price is $9.95 (sweet spot $15–$100). The average incumbent carries 8,247 reviews — the moat a new listing must climb.