Flushable Wipes

Shoppers searched for this 8.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21.9M a year.

Searches, last 12 months

8.3M

Growth, 90 days vs prior 90

+2.5%

Conversion, latest week

18.4%

Market size, estimated

$21.9Ma year

Peak month

January1.2× the quietest month

Top search term

flushable wipes2.4M searches a year

Listings sell for $14.42 on average, from $3.48 to $36.71. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 60,000 to 80,000 of them. At $14.42 that is $865K to $1.2M a year per listing.

Average price

$14.42under the $15 to $100 sweet spot

Price range

$3.48–$36.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

60,000–80,000

Revenue per listing a year

$865K–$1.2M

Returns

0.2%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #124 within Tissues, Toilet Paper & Sprays. It carries 73,948 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#124in Tissues, Toilet Paper & Sprays

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

73,948per listing

Listings tracked

29

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

63 months