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Fluoridex

Maybe

An estimated 0.3% of orders come back. But the top 5 brands take 100% of clicks, so Fluoridex is a Maybe.

Flapen Score
51
51 / 100
Top 40% of 14,768 Health & Household niches · +2 vs the category median of 49
Market size
$684K/yr217K searches / yr
90-day growth
+6.7%search demand this quarter
Competition
77%top-5 click share · 3 brands · 7 sellers

Flapen Score

Fluoridex against its category

The dotted line is the Health & Household average. Past it, Fluoridex is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fluoridex market on Amazon at a glance

Shoppers on Amazon United States searched for Fluoridex 217K times last year and spent an estimated $684K. All 3 brands take every click. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 13.8% of those searches ended in a purchase.

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $684K a year.

Searches, last 12 months
217K
Growth, 90 days vs prior 90
+6.7%
Conversion, latest week
13.8%
Market size, estimated
$684Ka year
Peak month
June3.1× the quietest month
Top search term
carifree toothpaste69K searches a year

02 · Price

A sale here is worth $22.85.

Listings sell for $22.85 on average, from $7.32 to $58.58. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At $22.85 that is $69K to $91K a year per listing.

Average price
$22.85inside the $15 to $100 sweet spot
Price range
$7.32–$58.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
3,000–4,000
Revenue per listing a year
$69K–$91K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #474 within Toothpaste. It carries 2,468 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
62%
Out of stock, average day
2.6%
Average rank
#474in Toothpaste
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
2,468per listing
Listings tracked
13

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
68 months

Products

Top Fluoridex products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Brand 155%
  • Brand 242%
  • Brand 34%

Demand

Fluoridex search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.1×

Search terms

Top Fluoridex search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • carifree toothpaste69K/yr
  • closys toothpaste70K/yr
  • fluoridex24K/yr
  • fluorimax 5000 toothpaste14K/yr
  • carifree gel 11006K/yr
  • cari free toothpaste5K/yr
  • fluoridex toothpaste prescription strength4K/yr
  • carifree ctx4 gel 11003K/yr
  • carifree pro gel 5000 toothpaste4K/yr
  • carifree 50004K/yr

Reviews and returns

What reviews say buyers love and hate about Fluoridex

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Tooth Sensitivity”
17%of negative reviews mention “Value For Money”
0.3%of orders come back
“Its a little expensive”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Fluoridex questions

Answered from the same tracked data.