Is fluoridex profitable to sell on Amazon United States?

The niche generates $684K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +6.7%. Flapen's verdict: Worth a look (51/100).

How competitive is the fluoridex niche?

3 brands and 7 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in fluoridex?

Top complaints mined from reviews: Value For Money, Allergies, Design-Overall. The return rate is 0.3%.

When does demand for fluoridex peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.1× the quietest.

What does it cost to enter the fluoridex niche?

Listings span $7.32–$58.58; the average listing price is $22.85 (sweet spot $15–$100). The average incumbent carries 2,468 reviews — the moat a new listing must climb.

fluoridex

Worth a look

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible13.8%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$22.85

avg listing price — sweet spot $15–$100

Price range

Great$7.32–$58.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$684K

$684K/yr · 217K searches

Review moat

Okay2,468

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+6.7%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad77%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, fluoridex is a $684K/yr Amazon United States market (217K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 51/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

fluoridex market data

Units sold / yr: 30K–40K; avg 3,000–4,000/product
Revenue / yr: $686K–$914K; units × avg price
Conversion rate: 13.8%
Avg BSR: #474
Page quality: 0%
Prime: 62%
Sponsored: 69%
Out of stock: 2.6%
Avg brand age: 68 months
Avg seller age: 148 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

CariFree55%
CloSYS42%
Generic4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.7% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.1×

Open Trend

Top fluoridex search terms

carifree toothpaste69K/yr +9.2%12.5% conv.
closys toothpaste70K/yr +15.9%21.1% conv.
fluoridex24K/yr -12.0%1.9% conv.
fluorimax 5000 toothpaste14K/yr -9.6%0.0% conv.
carifree gel 11006K/yr +65.5%8.0% conv.
cari free toothpaste5K/yr -0.1%9.8% conv.
fluoridex toothpaste prescription strength4K/yr +5.8%3.6% conv.
carifree ctx4 gel 11003K/yr +7.0%4.2% conv.
carifree pro gel 5000 toothpaste4K/yr +8.6%5.5% conv.
carifree 50004K/yr -34.4%0.7% conv.

All search terms

Top fluoridex products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CariFree Gel 1100 (Mint) Anti-Cavity Fluoride Toothpaste with Nano Hydroxyapatite Cavity Prevention and Enamel Protection Dentist Recommended for Kids and Adults 2.40 oz.

CariFree$17.494.5★4,621 rev

CloSYS Fluoride Toothpaste 7 Ounce (Pack of 2) Gentle Mint Whitening Enamel Protection Sulfate Free

CloSYS$19.764.6★9,760 rev

CloSYS Fluoride Toothpaste 7 Ounce Gentle Mint Whitening Enamel Protection Sulfate Free

CloSYS$11.144.6★9,760 rev

CariFree Gel 1100 Citrus Flavored Anti-Cavity Fluoride Toothpaste with Nano Hydroxyapatite for pH Neutralization Cavity Prevention & Enamel Protection Dentist Recommended Dentist Developed

CariFree$17.384.6★941 rev

CariFree Fluoride Free Gel Mint Flavored Nano Hydroxyapatite Toothpaste Neutralizes pH Freshens Breath & Moistens Mouth Dentist Recommended for Oral Care (2.3 Ounce (Pack of 2) Soft Mint

CariFree$30.884.4★1,000 rev

Newest

by launch date

Daily Defense Sensitivity Relief Toothpaste Clean Mint 4oz

Generic$29.172 rev

3mo ago

Daily Defense Toothpaste Clean Mint 4oz

Generic$29.084 rev

3mo ago

CariFree Fluoride Free Gel Mint Flavored Nano Hydroxyapatite Toothpaste Neutralizes pH Freshens Breath & Moistens Mouth Dentist Recommended for Oral Care (2.3 Ounce (Pack of 2) Soft Mint

CariFree$30.881,000 rev

1y ago

CloSYS Fluoride Toothpaste 7 Ounce (Pack of 2) Gentle Mint Whitening Enamel Protection Sulfate Free

CloSYS$19.769,760 rev

4y ago

CariFree Maintenance & Prevention Kit Mint | Anti-Cavity Fluoride Toothpaste & Mouthwash Freshens Breath and Moistens Mouth | Dentist Recommended for Oral Care (2 Piece Set)

CariFree$29.94358 rev

5y ago

What buyers say about fluoridex

What buyers praise and complain about, mined from review topics.

What buyers love

Tooth Sensitivity19%

“I think it has really helped with gum health”

Oral Hygiene12%

“Great Toothpaste”

Value For Money10%

“The cost is great for the tube size”

Quality-Overall9%

“Excellent product”

Tooth Brightening8%

“It's very refreshing”

Efficiency5%

“It does the work”

Soft Feel5%

“it feels very pleasant”

Cleansing3%

“makes my teeth feel so so clean”

Breathability3%

“My breath also feels clean and fresh”

Product Condition2%

“New and improved tube”

What buyers complain about

Value For Money17%

“Its a little expensive”

Allergies13%

“Be careful - allergic reaction possible”

Design-Overall8%

“The lid Is a horrible design”

Ingredients-Overall6%

“I'm sensitive to flavors and ingredients, and I can't get past the saccharin in this toothpaste”

Leak-Proof6%

“Every time I open it the paste is spewing out”

Advertised Vs Actual Product5%

“A waste of money if not as advertised”

Oral Hygiene5%

“it still burns my mouth”

Size-Overall4%

“now it is short and blunt”

Breathability3%

“it caused a bad breath odor”

Moist/Dry3%

“dries very quickly”

Top return reasons

Advertised Vs Actual Product27%

Ingredients-Overall16%

Leak-Proof7%

Functionality-Overall6%

Size-Overall5%

Flavor3%

Product Condition3%

Value For Money3%

Tooth Sensitivity3%

Texture/Consistency-Overall2%

Common questions

Is fluoridex profitable to sell on Amazon United States?: The niche generates $684K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +6.7%. Flapen's verdict: Worth a look (51/100).
How competitive is the fluoridex niche?: 3 brands and 7 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in fluoridex?: Top complaints mined from reviews: Value For Money, Allergies, Design-Overall. The return rate is 0.3%.
When does demand for fluoridex peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.1× the quietest.
What does it cost to enter the fluoridex niche?: Listings span $7.32–$58.58; the average listing price is $22.85 (sweet spot $15–$100). The average incumbent carries 2,468 reviews — the moat a new listing must climb.