Fluoridex
MaybeAn estimated 0.3% of orders come back. But the top 5 brands take 100% of clicks, so Fluoridex is a Maybe.
- Flapen Score
- 51 / 100Top 40% of 14,768 Health & Household niches · +2 vs the category median of 4951
- Market size
- $684K/yr217K searches / yr
- 90-day growth
- +6.7%search demand this quarter
- Competition
- 77%top-5 click share · 3 brands · 7 sellers
Flapen Score
Fluoridex against its category
The dotted line is the Health & Household average. Past it, Fluoridex is stronger. Inside it, weaker.
Market
The Fluoridex market on Amazon at a glance
Shoppers on Amazon United States searched for Fluoridex 217K times last year and spent an estimated $684K. All 3 brands take every click. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 13.8% of those searches ended in a purchase.
Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $684K a year.
- Searches, last 12 months
- 217K
- Growth, 90 days vs prior 90
- +6.7%
- Conversion, latest week
- 13.8%
- Market size, estimated
- $684Ka year
- Peak month
- June3.1× the quietest month
- Top search term
- carifree toothpaste69K searches a year
02 · Price
A sale here is worth $22.85.
Listings sell for $22.85 on average, from $7.32 to $58.58. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At $22.85 that is $69K to $91K a year per listing.
- Average price
- $22.85inside the $15 to $100 sweet spot
- Price range
- $7.32–$58.58
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $69K–$91K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #474 within Toothpaste. It carries 2,468 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 62%
- Out of stock, average day
- 2.6%
- Average rank
- #474in Toothpaste
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 2,468per listing
- Listings tracked
- 13
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Fluoridex products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
CariFree Gel 1100 (Mint) Anti-Cavity Fluoride Toothpaste with Nano Hydroxyapatite Cavity Prevention and Enamel Protection Dentist Recommended for Kids and Adults 2.40 oz.
- Price
- $17.49
- Rating
- 4.5/5
- Reviews
- 4,621
- Age
- 11y ago

CloSYS Fluoride Toothpaste 7 Ounce (Pack of 2) Gentle Mint Whitening Enamel Protection Sulfate Free
- Price
- $19.76
- Rating
- 4.6/5
- Reviews
- 9,760
- Age
- 4y ago

CloSYS Fluoride Toothpaste 7 Ounce Gentle Mint Whitening Enamel Protection Sulfate Free
- Price
- $11.14
- Rating
- 4.6/5
- Reviews
- 9,760
- Age
- 13y ago

CariFree Gel 1100 Citrus Flavored Anti-Cavity Fluoride Toothpaste with Nano Hydroxyapatite for pH Neutralization Cavity Prevention & Enamel Protection Dentist Recommended Dentist Developed
- Price
- $17.38
- Rating
- 4.6/5
- Reviews
- 941
- Age
- 8y ago

CariFree Fluoride Free Gel Mint Flavored Nano Hydroxyapatite Toothpaste Neutralizes pH Freshens Breath & Moistens Mouth Dentist Recommended for Oral Care (2.3 Ounce (Pack of 2) Soft Mint
- Price
- $30.88
- Rating
- 4.4/5
- Reviews
- 1,000
- Age
- 1y ago
Trending
estimated 90-day click momentum
Daily Defense Sensitivity Relief Toothpaste Clean Mint 4oz
- Price
- $29.17
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago

Daily Defense Toothpaste Clean Mint 4oz
- Price
- $29.08
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 3mo ago

CariFree Fluoride Free Gel Soft Mint Flavor Neutralizes pH Freshens Breath and Moistens Mouth Dentist Recommended for Oral Care Toothpaste Replacement 2.3 Ounce (Pack of 4)
- Price
- $58.58
- Rating
- 4.4/5
- Reviews
- 1,000
- Age
- 9y ago

CariFree Gel 1100 Citrus Flavored Anti-Cavity Fluoride Toothpaste with Nano Hydroxyapatite for pH Neutralization Cavity Prevention & Enamel Protection Dentist Recommended Dentist Developed
- Price
- $17.38
- Rating
- 4.6/5
- Reviews
- 941
- Age
- 8y ago

CariFree Maintenance & Prevention Kit Mint | Anti-Cavity Fluoride Toothpaste & Mouthwash Freshens Breath and Moistens Mouth | Dentist Recommended for Oral Care (2 Piece Set)
- Price
- $29.94
- Rating
- 4.5/5
- Reviews
- 358
- Age
- 5y ago
Newest
by launch date
Daily Defense Sensitivity Relief Toothpaste Clean Mint 4oz
- Price
- $29.17
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago

Daily Defense Toothpaste Clean Mint 4oz
- Price
- $29.08
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 3mo ago

CariFree Fluoride Free Gel Mint Flavored Nano Hydroxyapatite Toothpaste Neutralizes pH Freshens Breath & Moistens Mouth Dentist Recommended for Oral Care (2.3 Ounce (Pack of 2) Soft Mint
- Price
- $30.88
- Rating
- 4.4/5
- Reviews
- 1,000
- Age
- 1y ago

CloSYS Fluoride Toothpaste 7 Ounce (Pack of 2) Gentle Mint Whitening Enamel Protection Sulfate Free
- Price
- $19.76
- Rating
- 4.6/5
- Reviews
- 9,760
- Age
- 4y ago

CariFree Maintenance & Prevention Kit Mint | Anti-Cavity Fluoride Toothpaste & Mouthwash Freshens Breath and Moistens Mouth | Dentist Recommended for Oral Care (2 Piece Set)
- Price
- $29.94
- Rating
- 4.5/5
- Reviews
- 358
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
3 rising
Sellers
7
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
0%
- CariFree55%
- CloSYS42%
- Generic4%
Demand
Fluoridex search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.1×
Search terms
Top Fluoridex search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- carifree toothpaste69K/yr
- closys toothpaste70K/yr
- fluoridex24K/yr
- fluorimax 5000 toothpaste14K/yr
- carifree gel 11006K/yr
- cari free toothpaste5K/yr
- fluoridex toothpaste prescription strength4K/yr
- carifree ctx4 gel 11003K/yr
- carifree pro gel 5000 toothpaste4K/yr
- carifree 50004K/yr
Reviews and returns
What reviews say buyers love and hate about Fluoridex
We read the reviews and the return reasons for every product selling here.
“Its a little expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fluoridex questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









