Fluoride Varnish

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months

73K

Growth, 90 days vs prior 90

-22.5%

Conversion, latest week

2.9%

Market size, estimated

$47Ka year

Peak month

February3.4× the quietest month

Top search term

fluoride varnish45K searches a year

Listings sell for $22.69 on average, from $10.02 to $45.99. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $22.69 that is $2K to $6K a year per listing.

Average price

$22.69inside the $15 to $100 sweet spot

Price range

$10.02–$45.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

0.5%of orders · Amazon United States median 2.1%

56% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #274 within Toothpaste. It carries 1,545 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

61%

Out of stock, average day

0.0%

Average rank

#274in Toothpaste

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

1,545per listing

Listings tracked

18

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

48 months