Fluoride Toothpaste

Shoppers searched for this 607K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $521K a year.

Searches, last 12 months

607K

Growth, 90 days vs prior 90

-1.9%

Conversion, latest week

6.9%

Market size, estimated

$521Ka year

Peak month

July1.3× the quietest month

Top search term

fluoride toothpaste278K searches a year

Listings sell for $12.48 on average, from $2.69 to $26.61. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At $12.48 that is $9K to $12K a year per listing.

Average price

$12.48under the $15 to $100 sweet spot

Price range

$2.69–$26.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

750–1,000

Revenue per listing a year

$9K–$12K

Returns

0.2%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #96 within Toothpaste. It carries 10,427 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

100%

Out of stock, average day

1.1%

Average rank

#96in Toothpaste

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

10,427per listing

Listings tracked

58

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

6

Successful launches

5Amazon's first-year sales bar

Average brand age

67 months