Fluoride Mouthwash

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.4M a year.

Searches, last 12 months

2.8M

Growth, 90 days vs prior 90

-3.2%

Conversion, latest week

14.4%

Market size, estimated

$3.4Ma year

Peak month

July2.2× the quietest month

Top search term

act867K searches a year

Listings sell for $8.58 on average, from $3.08 to $17.88. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 15,000 to 20,000 of them. At $8.58 that is $129K to $172K a year per listing.

Average price

$8.58under the $15 to $100 sweet spot

Price range

$3.08–$17.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

15,000–20,000

Revenue per listing a year

$129K–$172K

Returns

0.2%of orders · Amazon United States median 2.1%

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #80 within Mouthwash. It carries 8,437 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#80in Mouthwash

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

8,437per listing

Listings tracked

28

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

74 months