Fluoride Free Toothpaste Kids

Shoppers searched for this 830K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

830K

Growth, 90 days vs prior 90

-7.4%

Conversion, latest week

15.4%

Market size, estimated

$1.3Ma year

Peak month

January1.2× the quietest month

Top search term

hello toothpaste kids192K searches a year

Listings sell for $10.10 on average, from $2.84 to $18.67. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At $10.10 that is $30K to $40K a year per listing.

Average price

$10.10under the $15 to $100 sweet spot

Price range

$2.84–$18.67

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

3,000–4,000

Revenue per listing a year

$30K–$40K

Returns

0.5%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Baby & Child Dental Care. It carries 4,874 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#44in Baby & Child Dental Care

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

4,874per listing

Listings tracked

31

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

57 months