Fluoride Free Sensitive Toothpaste

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $187K a year.

Searches, last 12 months

91K

Growth, 90 days vs prior 90

-16.2%

Conversion, latest week

17.5%

Market size, estimated

$187Ka year

Peak month

June5.9× the quietest month

Top search term

toms sensitive toothpaste24K searches a year

Listings sell for $11.70 on average, from $6.05 to $17.63. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $11.70 that is $12K to $15K a year per listing.

Average price

$11.70under the $15 to $100 sweet spot

Price range

$6.05–$17.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

1,000–1,250

Revenue per listing a year

$12K–$15K

Returns

0.4%of orders · Amazon United States median 2.1%

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #287 within Toothpaste. It carries 3,937 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

38%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#287in Toothpaste

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

3,937per listing

Listings tracked

8

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

63 months