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Fluoride Foam

Fail

The top 5 products take 100% of clicks, so Fluoride Foam is a Fail.

Flapen Score
34
34 / 100
Ranks 13,952 of 14,768 Health & Household niches · −15 vs the category median of 49
Market size
$42K/yr27K searches / yr
90-day growth
-5.8%search demand this quarter
Competition
100%top-5 click share · 2 brands · 20 sellers

Flapen Score

Fluoride Foam against its category

The dotted line is the Health & Household average. Past it, Fluoride Foam is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fluoride Foam market on Amazon at a glance

Shoppers on Amazon United States searched for Fluoride Foam 27K times last year and spent an estimated $42K. All 2 brands take every click. Demand peaks in Jul. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-5.8%
Conversion, latest week
9.4%
Market size, estimated
$42Ka year
Peak month
July2.0× the quietest month
Top search term
colgate smart foam toothpaste9K searches a year

02 · Price

A sale here is worth $16.85.

Listings sell for $16.85 on average, from $9.44 to $23.59. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $16.85 that is $4K to $8K a year per listing.

Average price
$16.85inside the $15 to $100 sweet spot
Price range
$9.44–$23.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #550 within Toothpaste. It carries 4,990 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#550in Toothpaste
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
4,990per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Fluoride Foam products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

20

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 195%
  • Brand 25%

Demand

Fluoride Foam search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.0×

Search terms

Top Fluoride Foam search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • colgate smart foam toothpaste9K/yr
  • colgate foaming toothpaste4K/yr
  • fluoride foam5K/yr
  • colgate max clean smart foam toothpaste4K/yr
  • colgate max clean2K/yr
  • colgate smartfoam toothpaste1K/yr
  • foaming toothpaste adults2K/yr

Reviews and returns

What reviews say buyers love and hate about Fluoride Foam

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Value For Money”
30%of negative reviews mention “Value For Money”
0.2%of orders come back
“The price is a bit high”
A buyer, on “Value For Money”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Fluoride Foam questions

Answered from the same tracked data.