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Fluoride

Fail

Demand is soft, at -9.6% this quarter, so Fluoride is a Fail.

Flapen Score
41
41 / 100
Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 49
Market size
$150K/yr215K searches / yr
90-day growth
-9.6%search demand this quarter
Competition
73%top-5 click share · 9 brands · 123 sellers

Flapen Score

Fluoride against its category

The dotted line is the Health & Household average. Past it, Fluoride is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fluoride market on Amazon at a glance

Shoppers on Amazon United States searched for Fluoride 215K times last year and spent an estimated $150K. The top 5 brands take 89% of clicks. Demand peaks in Aug. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $150K a year.

Searches, last 12 months
215K
Growth, 90 days vs prior 90
-9.6%
Conversion, latest week
5.0%
Market size, estimated
$150Ka year
Peak month
August1.7× the quietest month
Top search term
fluoride51K searches a year

02 · Price

A sale here is worth $14.02.

Listings sell for $14.02 on average, from $3.08 to $27.53. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $14.02 that is $11K to $14K a year per listing.

Average price
$14.02under the $15 to $100 sweet spot
Price range
$3.08–$27.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
$11K–$14K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #138 within Mouthwash. It carries 3,844 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#138in Mouthwash
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
3,844per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Fluoride products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

123

Top-5 brand share

89%

Top 20: 98%

Top-5 click share

73%

Top 20: 100%

Open market

8%

  • Brand 144%
  • Brand 228%
  • Brand 39%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (3 brands, 8%)

Demand

Fluoride search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.7×

Search terms

Top Fluoride search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fluoride51K/yr
  • flouride23K/yr
  • fluoride treatment22K/yr
  • fluoride gel18K/yr
  • fluoride treatment for adults16K/yr
  • floride13K/yr
  • fluoride gel for teeth8K/yr
  • fluor8K/yr
  • fluoride treatment for teeth6K/yr
  • florident treatment gel8K/yr

Reviews and returns

What reviews say buyers love and hate about Fluoride

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Value For Money”
0.3%of orders come back
“Waste of money”
A buyer, on “Value For Money”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Fluoride questions

Answered from the same tracked data.