Fluoride
FailDemand is soft, at -9.6% this quarter, so Fluoride is a Fail.
- Flapen Score
- 41 / 100Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 4941
- Market size
- $150K/yr215K searches / yr
- 90-day growth
- -9.6%search demand this quarter
- Competition
- 73%top-5 click share · 9 brands · 123 sellers
Flapen Score
Fluoride against its category
The dotted line is the Health & Household average. Past it, Fluoride is stronger. Inside it, weaker.
Market
The Fluoride market on Amazon at a glance
Shoppers on Amazon United States searched for Fluoride 215K times last year and spent an estimated $150K. The top 5 brands take 89% of clicks. Demand peaks in Aug. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 5.0% of those searches ended in a purchase.
Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $150K a year.
- Searches, last 12 months
- 215K
- Growth, 90 days vs prior 90
- -9.6%
- Conversion, latest week
- 5.0%
- Market size, estimated
- $150Ka year
- Peak month
- August1.7× the quietest month
- Top search term
- fluoride51K searches a year
02 · Price
A sale here is worth $14.02.
Listings sell for $14.02 on average, from $3.08 to $27.53. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $14.02 that is $11K to $14K a year per listing.
- Average price
- $14.02under the $15 to $100 sweet spot
- Price range
- $3.08–$27.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $11K–$14K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #138 within Mouthwash. It carries 3,844 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 93%
- Out of stock, average day
- 0.0%
- Average rank
- #138in Mouthwash
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 3,844per listing
- Listings tracked
- 14
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Fluoride products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
3M 70201400788 OMNI Gel Brush-On Fluoride 0.4% Stannous Fluoride Extra Cavity Protection Use After Toothpaste Mint 4.3 oz
- Price
- $14.50
- Rating
- 4.5/5
- Reviews
- 2,397
- Age
- 12y ago

Colgate PPAX1176035 Gel-Kam Fluoride Preventive Treatment Gel Mint Flavor 4.30 Ounce Tube 1 Pack
- Price
- $17.04
- Rating
- 4.5/5
- Reviews
- 4,349
- Age
- 15y ago

3M 70201402701 PerioMed Stannous Fluoride Oral Rinse with Mixing Cups 0.63% Concentrate Mint 2.75 oz. Bottle
- Price
- $11.01
- Rating
- 4.5/5
- Reviews
- 1,653
- Age
- 9y ago

Amazon Basics Anticavity Fluoride Rinse Alcohol-Free Fresh Mint Flavor Breath Freshener Sugar-Free 18 Fluid Ounces 1-Pack (Previously Solimo)
- Price
- $3.08
- Rating
- 4.6/5
- Reviews
- 1,819
- Age
- 4y ago

3M Clinpro Tooth Creme 0.21% Sodium Fluoride Anti Cavity Toothpaste Vanilla Mint
- Price
- $15.96
- Rating
- 4.6/5
- Reviews
- 6,991
- Age
- 12y ago
Trending
estimated 90-day click momentum
9.9% Hydroxyapatite Toothpaste - 2 Pack Protects Enamel and Strengthens Teeth Cleans and Cares for Oral Health Freshens Breath Non-Irritating Natural and Safe 8.46 Oz
- Price
- $14.60
- Rating
- 4.4/5
- Reviews
- 1,397
- Age
- 1y ago

3M ESPE 12105M PerioMed 0.63% Stannous Fluoride Oral Rinse Concentrate Refill Mint Flavor 10 oz. Bottle with Pump
- Price
- $27.53
- Rating
- 4.7/5
- Reviews
- 201
- Age
- 12y ago

Amazon Basics Anticavity Fluoride Rinse Alcohol-Free Fresh Mint Flavor Breath Freshener Sugar-Free 18 Fluid Ounces 1-Pack (Previously Solimo)
- Price
- $3.08
- Rating
- 4.6/5
- Reviews
- 1,819
- Age
- 4y ago

Colgate PPAX1176035 Gel-Kam Fluoride Preventive Treatment Gel Mint Flavor 4.30 Ounce Tube 1 Pack
- Price
- $17.04
- Rating
- 4.5/5
- Reviews
- 4,349
- Age
- 15y ago

3M Clinpro Tooth Creme 0.21% Sodium Fluoride Anti Cavity Toothpaste Vanilla Mint
- Price
- $15.96
- Rating
- 4.6/5
- Reviews
- 6,991
- Age
- 12y ago
Newest
by launch date
NAGY Fluor Protector 3ml Fluoride Varnish 6 000 ppm
- Price
- $19.64
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 11mo ago

9.9% Hydroxyapatite Toothpaste - 2 Pack Protects Enamel and Strengthens Teeth Cleans and Cares for Oral Health Freshens Breath Non-Irritating Natural and Safe 8.46 Oz
- Price
- $14.60
- Rating
- 4.4/5
- Reviews
- 1,397
- Age
- 1y ago

Made by Dentists Professional Enamel Rebuilding Toothpaste - 2 Pack - Remineralizing Nano Hydroxyapatite Toothpaste with Sodium Fluoride ADA Approved Vegan 2 x 4.2oz
- Price
- $14.00
- Rating
- 4.4/5
- Reviews
- 1,814
- Age
- 1y ago

Amazon Basics Anticavity Fluoride Rinse Alcohol-Free Mint 18 ounce (Pack of 4) Packaging May Vary
- Price
- $9.02
- Rating
- 4.6/5
- Reviews
- 1,819
- Age
- 3y ago

Amazon Basics Anticavity Fluoride Rinse Alcohol-Free Fresh Mint Flavor Breath Freshener Sugar-Free 18 Fluid Ounces 1-Pack (Previously Solimo)
- Price
- $3.08
- Rating
- 4.6/5
- Reviews
- 1,819
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
123
Est. top-5 brand share
89%
Top 20: 98%
Est. top-5 click share
73%
Top 20: 100%
Open market
8%
- 3M44%
- Colgate28%
- Amazon Basics9%
- Sunshine4%
- Made by Dentists4%
- The Breath Co.3%
- Open — no brand owns it (3 brands, 8%)
Demand
Fluoride search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.7×
Search terms
Top Fluoride search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fluoride51K/yr
- flouride23K/yr
- fluoride treatment22K/yr
- fluoride gel18K/yr
- fluoride treatment for adults16K/yr
- floride13K/yr
- fluoride gel for teeth8K/yr
- fluor8K/yr
- fluoride treatment for teeth6K/yr
- florident treatment gel8K/yr
Reviews and returns
What reviews say buyers love and hate about Fluoride
We read the reviews and the return reasons for every product selling here.
“Waste of money”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fluoride questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









