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Flum

Fail

Demand is soft, at -9.9% this quarter, so Flum is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$94K/yr175K searches / yr
90-day growth
-9.9%search demand this quarter
Competition
60%top-5 click share · 9 brands · 14 sellers

Flapen Score

Flum against its category

The dotted line is the Health & Household average. Past it, Flum is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flum market on Amazon at a glance

Shoppers on Amazon United States searched for Flum 175K times last year and spent an estimated $94K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.

Searches, last 12 months
175K
Growth, 90 days vs prior 90
-9.9%
Conversion, latest week
2.6%
Market size, estimated
$94Ka year
Peak month
January1.8× the quietest month
Top search term
cigtrus33K searches a year

02 · Price

A sale here is worth $20.73.

Listings sell for $20.73 on average, from $7.99 to $41.46. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $20.73 that is $2K to $5K a year per listing.

Average price
$20.73inside the $15 to $100 sweet spot
Price range
$7.99–$41.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #83 within Smoking Cessation. It carries 1,411 reviews at 3.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
95%
Out of stock, average day
7.0%
Average rank
#83in Smoking Cessation
Average rating
3.14 starsAmazon United States average 4.42 stars
Average reviews
1,411per listing
Listings tracked
19

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Flum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

14

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

7%

  • Brand 174%
  • Brand 26%
  • Brand 35%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (3 brands, 7%)

Demand

Flum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Aug · busiest ÷ quietest = 1.8×

Search terms

Top Flum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cigtrus33K/yr
  • flavored disposable vapes15K/yr
  • zero nic vapes14K/yr
  • geek bar vapor nicotine12K/yr
  • cigtrus smokeless air inhaler15K/yr
  • mr fog vapor nicotine7K/yr
  • nicotine vapors geek bar8K/yr
  • cyclone pods nicotine free5K/yr
  • herb vape6K/yr
  • vitamin vapes7K/yr

Reviews and returns

What reviews say buyers love and hate about Flum

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Taste-Overall”
17%of negative reviews mention “Value For Money”
1.1%of orders come back
“overpriced”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Flum questions

Answered from the same tracked data.