Is flum profitable to sell on Amazon United States?

The niche generates $94K/yr across 19 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.9%. Flapen's verdict: Skip it (49/100).

How competitive is the flum niche?

9 brands and 14 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in flum?

Top complaints mined from reviews: Value For Money, Taste-Overall, Flavor. The return rate is 1.1%.

When does demand for flum peak?

Demand peaks in Jan–Aug; the busiest month runs 1.8× the quietest.

What does it cost to enter the flum niche?

Listings span $7.99–$41.46; the average listing price is $20.73 (sweet spot $15–$100). The average incumbent carries 1,411 reviews — the moat a new listing must climb.

flum

Skip it

Soft demand (-9.9% this quarter) — this niche doesn't clear our bar today.

Quality gap

Incredible3.1★

avg incumbent rating — lower means beatable quality

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great$20.73

avg listing price — sweet spot $15–$100

Price range

Great$7.99–$41.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,411.42

avg incumbent reviews — the moat a new listing must climb

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$94K

$94K/yr · 175K searches

Brand share

Bad91%

top-5 brand share — brand-locked demand

Growth

Bad-9.9%

90-day search growth — must beat 0% to launch

Signals Quality Gap

According to Flapen's Amazon United States niche tracking, flum is a $94K/yr Amazon United States market (175K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Aug. Verdict: Skip it — 49/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

flum market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $104K–$124K; units × avg price
Conversion rate: 2.6%
Avg BSR: #83
Page quality: 0%
Prime: 95%
Sponsored: 74%
Out of stock: 7.0%
Avg brand age: 38 months
Avg seller age: 145 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

cigtrus74%
MOXE6%
Healfs5%
Heabal3%
xuan chi3%
VAPE VAC3%
Open — no brand owns it (3 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.9% search growth over the last 90 days.

Peak months: Jan, Aug · busiest ÷ quietest = 1.8×

Open Trend

Top flum search terms

cigtrus33K/yr -1.1%5.5% conv.
flavored disposable vapes15K/yr +24.3%0.0% conv.
zero nic vapes14K/yr -38.9%0.3% conv.
geek bar vapor nicotine12K/yr +26.4%0.0% conv.
cigtrus smokeless air inhaler15K/yr +5.4%5.5% conv.
mr fog vapor nicotine7K/yr -8.3%0.1% conv.
nicotine vapors geek bar8K/yr +7.0%0.4% conv.
cyclone pods nicotine free5K/yr +120.3%0.2% conv.
herb vape6K/yr +5.8%0.1% conv.
vitamin vapes7K/yr -21.0%0.5% conv.

All search terms

Top flum products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cigtrus Smokeless Inhaler Quit Smoking Aid - Variety Pack - 4 Flavors Set of 4

cigtrus$26.802.9★3,990 rev

Cigtrus Natural Nicotine-Free & Tobacco-Free Smoking Alternative Non-Electric Craving Relief Quit Smoking Aid with Cigtrus (ICY Peppermint) - 3 Piece

cigtrus$20.163.3★1,738 rev

MOXE Natural Variety 5 Pack | Non-Electric Air Inhalers - Oral Fixation | Aromatherapy Scents for Relaxation & Focus | Menthol Cinnamint Peppermint Mocha Wintermint

MOXE$39.713.2★2,371 rev

Cigtrus Quit Smoking Aid Natural Smokeless Inhaler Non-Electric Nicotine-Free & Travel-Safe 1-Piece Fresh Spearmint

cigtrus$8.372.9★3,990 rev

Healfs Variety 3 Pack (Grape Watermelon Mint) NonElectric Air Sticks | Flavorful Aromatic Support for Clear Mind & Routine Balance

Healfs$23.231.7★44 rev

Newest

by launch date

CYCLONE PODS Caffeine Pouches 50mg (Pack of 4) Mixed Flavors | Nicotine Free Sugar-Free Energy Pouches with Natural Ingredients | Mint Peach Cinnamon Wintergreen Variety Pack

CYCLONE PODS$34.792 rev

4mo ago

Cigtrus Mullein - Smokeless Inhaler Quit Smoking Aid Spearmint - 3 Pack

cigtrus$19.9033 rev

5mo ago

Healfs Variety 3 Pack (Grape Watermelon Mint) NonElectric Air Sticks | Flavorful Aromatic Support for Clear Mind & Routine Balance

Healfs$23.2344 rev

7mo ago

O Cigtrus Oxygen Inhaler | Nicotine & Tar Free Portable Oxygen Diffuser | Quit Smoking Support & Healthy Lungs - Improving Breathing and Oral Air Freshening (Energy Drink)

cigtrus$41.4616 rev

11mo ago

VapeVac (Registered AMZ Brand) Pocket-Sized Personal Air Filter for Discreet Output Reduction | Minimizes Odor Keeps Air Fresh | Not an Emission Device 500+ Uses (3-Pack)

VAPE VAC$15.33325 rev

1y ago

What buyers say about flum

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall13%

“Love taste”

Flavor11%

“the variety of flavors”

Quality-Overall8%

“Great item, tried the variety pack”

Value For Money7%

“they're not expensive”

Efficiency5%

“Works great for my husband”

Smell5%

“and has a pleasant scent”

Ease Of Use4%

“I have one now comes very handy”

Advertised Vs Actual Product3%

“It is exactly what it says it is”

Oral Hygiene3%

“These breathing sticks are good for an oral fixation in situations where you are unable to have gum or other stimuli”

Stress/Anxiety3%

“They help me not miss or crave it”

What buyers complain about

Value For Money17%

“overpriced”

Taste-Overall17%

“It tastes like cardboard”

Flavor9%

“The flavors are gross”

Smell7%

“The smoke smells”

Functionality-Overall7%

“DOESN'T WORK AS ADVERTISED”

Size-Overall6%

“The only reason for 4 stars is they were shorter then I would have liked”

Quality-Overall3%

“Quality is not here”

Advertised Vs Actual Product3%

“NOT AS ADVERTISED”

Strength3%

“Much too strong”

Durability2%

“dies after 45 minutes”

Top return reasons

Advertised Vs Actual Product20%

Flavor14%

Taste-Overall14%

Functionality-Overall12%

Smell11%

Breathability8%

Size-Overall3%

Ingredients-Overall3%

Quality-Overall2%

Product Condition2%

Common questions

Is flum profitable to sell on Amazon United States?: The niche generates $94K/yr across 19 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.9%. Flapen's verdict: Skip it (49/100).
How competitive is the flum niche?: 9 brands and 14 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in flum?: Top complaints mined from reviews: Value For Money, Taste-Overall, Flavor. The return rate is 1.1%.
When does demand for flum peak?: Demand peaks in Jan–Aug; the busiest month runs 1.8× the quietest.
What does it cost to enter the flum niche?: Listings span $7.99–$41.46; the average listing price is $20.73 (sweet spot $15–$100). The average incumbent carries 1,411 reviews — the moat a new listing must climb.