Flower Napkins
MaybeThe top 5 brands take only 40% of clicks. But demand is soft, at -32.1% this quarter, so Flower Napkins is a Maybe.
- Flapen Score
- 54 / 100Top 28% of 14,768 Health & Household niches · +5 vs the category median of 4954
- Market size
- $193K/yr425K searches / yr
- 90-day growth
- -32.1%search demand this quarter
- Competition
- 23%top-5 click share · 60 brands · 67 sellers
Flapen Score
Flower Napkins against its category
The dotted line is the Health & Household average. Past it, Flower Napkins is stronger. Inside it, weaker.
Market
The Flower Napkins market on Amazon at a glance
Shoppers on Amazon United States searched for Flower Napkins 425K times last year and spent an estimated $193K. The top 5 brands take 40% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 425K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -32.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $193K a year.
- Searches, last 12 months
- 425K
- Growth, 90 days vs prior 90
- -32.1%
- Conversion, latest week
- 4.0%
- Market size, estimated
- $193Ka year
- Peak month
- March5.9× the quietest month
- Top search term
- flower napkins58K searches a year
02 · Price
A sale here is worth $11.37.
Listings sell for $11.37 on average, from $5.38 to $24.57. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $11.37 that is $1K to $3K a year per listing.
- Average price
- $11.37under the $15 to $100 sweet spot
- Price range
- $5.38–$24.57
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #447 within Disposable Napkins. It carries 189 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 3.4%
- Average rank
- #447in Disposable Napkins
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 189per listing
- Listings tracked
- 102
04 · Newcomers
7 of last year's 39 launches cleared the first-year sales bar.
39 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 39
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Flower Napkins products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 23% of clicks. An open shelf where new products get seen.
Brands
60 falling
Sellers
67
Top-5 brand share
40%
Top 20: 72%
Top-5 click share
23%
Top 20: 53%
Open market
57%
- Brand 117%
- Brand 28%
- Brand 36%
- Brand 45%
- Brand 53%
- Brand 63%
Demand
Flower Napkins search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 5.9×
Search terms
Top Flower Napkins search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- flower napkins58K/yr
- floral napkins disposable33K/yr
- wildflower napkins32K/yr
- spring napkins66K/yr
- tea party napkins37K/yr
- floral cocktail napkins28K/yr
- pink floral napkins28K/yr
- floral dinner napkins14K/yr
- napkins floral10K/yr
- floral napkin11K/yr
Reviews and returns
What reviews say buyers love and hate about Flower Napkins
We read the reviews and the return reasons for every product selling here.
“they are lighter in color”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Flower Napkins questions
Answered from the same tracked data.









