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Flower Napkins

Maybe

The top 5 brands take only 40% of clicks. But demand is soft, at -32.1% this quarter, so Flower Napkins is a Maybe.

Flapen Score
54
54 / 100
Top 28% of 14,768 Health & Household niches · +5 vs the category median of 49
Market size
$193K/yr425K searches / yr
90-day growth
-32.1%search demand this quarter
Competition
23%top-5 click share · 60 brands · 67 sellers

Flapen Score

Flower Napkins against its category

The dotted line is the Health & Household average. Past it, Flower Napkins is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flower Napkins market on Amazon at a glance

Shoppers on Amazon United States searched for Flower Napkins 425K times last year and spent an estimated $193K. The top 5 brands take 40% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 425K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -32.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $193K a year.

Searches, last 12 months
425K
Growth, 90 days vs prior 90
-32.1%
Conversion, latest week
4.0%
Market size, estimated
$193Ka year
Peak month
March5.9× the quietest month
Top search term
flower napkins58K searches a year

02 · Price

A sale here is worth $11.37.

Listings sell for $11.37 on average, from $5.38 to $24.57. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $11.37 that is $1K to $3K a year per listing.

Average price
$11.37under the $15 to $100 sweet spot
Price range
$5.38–$24.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #447 within Disposable Napkins. It carries 189 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#447in Disposable Napkins
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
189per listing
Listings tracked
102

04 · Newcomers

7 of last year's 39 launches cleared the first-year sales bar.

39 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
39
Successful launches
7Amazon's first-year sales bar
Average brand age
30 months

Products

Top Flower Napkins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

60 falling

Sellers

67

Top-5 brand share

40%

Top 20: 72%

Top-5 click share

23%

Top 20: 53%

Open market

57%

  • Brand 117%
  • Brand 28%
  • Brand 36%
  • Brand 45%
  • Brand 53%
  • Brand 63%

Demand

Flower Napkins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May · busiest ÷ quietest = 5.9×

Search terms

Top Flower Napkins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flower napkins58K/yr
  • floral napkins disposable33K/yr
  • wildflower napkins32K/yr
  • spring napkins66K/yr
  • tea party napkins37K/yr
  • floral cocktail napkins28K/yr
  • pink floral napkins28K/yr
  • floral dinner napkins14K/yr
  • napkins floral10K/yr
  • floral napkin11K/yr

Reviews and returns

What reviews say buyers love and hate about Flower Napkins

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Color”
2.1%of orders come back
“they are lighter in color”
A buyer, on “Color”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Flower Napkins questions

Answered from the same tracked data.