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Flower Box

Fail

Buyers convert on only 0.7% of searches, so Flower Box is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$49K/yr328K searches / yr
90-day growth
-17.4%search demand this quarter
Competition
27%top-5 click share · 50 brands · 54 sellers

Flapen Score

Flower Box against its category

The dotted line is the Health & Household average. Past it, Flower Box is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flower Box market on Amazon at a glance

Shoppers on Amazon United States searched for Flower Box 328K times last year and spent an estimated $49K. The top 5 brands take 37% of clicks. Demand peaks in Jan–Feb–May. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 328K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
328K
Growth, 90 days vs prior 90
-17.4%
Conversion, latest week
0.7%
Market size, estimated
$49Ka year
Peak month
February4.2× the quietest month
Top search term
cajas para arreglos florales47K searches a year

02 · Price

A sale here is worth $21.39.

Listings sell for $21.39 on average, from $5.72 to $54.25. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $21.39 that is $0 to $2K a year per listing.

Average price
$21.39inside the $15 to $100 sweet spot
Price range
$5.72–$54.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #2,592 within Gift Bags. It carries 647 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
6.0%
Average rank
#2,592in Gift Bags
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
647per listing
Listings tracked
72

04 · Newcomers

0 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Flower Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

50 falling

Sellers

54

Top-5 brand share

37%

Top 20: 75%

Top-5 click share

27%

Top 20: 57%

Open market

58%

  • Brand 19%
  • Brand 28%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Flower Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, May · busiest ÷ quietest = 4.2×

Search terms

Top Flower Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cajas para arreglos florales47K/yr
  • cajas para flores34K/yr
  • box for flowers22K/yr
  • flower gift box18K/yr
  • floral box19K/yr
  • floral boxes for arrangements18K/yr
  • flower boxes for arrangements25K/yr
  • bouquet box16K/yr
  • caja para flores14K/yr
  • floral boxes14K/yr

Reviews and returns

What reviews say buyers love and hate about Flower Box

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Gifting Purpose”
35%of negative reviews mention “Size-Overall”
2.7%of orders come back
“Super small”
A buyer, on “Size-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Flower Box questions

Answered from the same tracked data.