Floss Refill
MaybeBuyers convert on 19.4% of searches. But the top 5 brands take 97% of clicks, so Floss Refill is a Maybe.
- Flapen Score
- 57 / 100Top 18% of 14,768 Health & Household niches · +8 vs the category median of 4957
- Market size
- $1.3M/yr459K searches / yr
- 90-day growth
- +42.9%search demand this quarter
- Competition
- 72%top-5 click share · 7 brands · 53 sellers
Flapen Score
Floss Refill against its category
The dotted line is the Health & Household average. Past it, Floss Refill is stronger. Inside it, weaker.
Market
The Floss Refill market on Amazon at a glance
Shoppers on Amazon United States searched for Floss Refill 459K times last year and spent an estimated $1.3M. The top 5 brands take 97% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 19.4% of those searches ended in a purchase.
Shoppers searched for this 459K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.4% of those searches ended in a purchase. Searches in the last 90 days moved +42.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.
- Searches, last 12 months
- 459K
- Growth, 90 days vs prior 90
- +42.9%
- Conversion, latest week
- 19.4%
- Market size, estimated
- $1.3Ma year
- Peak month
- April2.3× the quietest month
- Top search term
- reach flosser refill heads155K searches a year
02 · Price
A sale here is worth $14.12.
Listings sell for $14.12 on average, from $4.81 to $26.56. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At $14.12 that is $85K to $113K a year per listing.
- Average price
- $14.12under the $15 to $100 sweet spot
- Price range
- $4.81–$26.56
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $85K–$113K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #115 within Dental Floss & Picks. It carries 9,941 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #115in Dental Floss & Picks
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 9,941per listing
- Listings tracked
- 16
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Floss Refill products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
53
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
2%
- Brand 162%
- Brand 216%
- Brand 310%
- Brand 45%
- Brand 55%
- Brand 62%
- Open — no brand owns it (1 brand, 2%)
Demand
Floss Refill search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 2.3×
Search terms
Top Floss Refill search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- reach flosser refill heads155K/yr
- listerine flosser refill heads62K/yr
- cocofloss refill69K/yr
- flosser refill heads22K/yr
- reach flosser refills14K/yr
- floss refill24K/yr
- coco floss refill23K/yr
- listerine flosser refills10K/yr
- reach ultraclean access flosser refill heads8K/yr
- cocolab floss refill12K/yr
Reviews and returns
What reviews say buyers love and hate about Floss Refill
We read the reviews and the return reasons for every product selling here.
“Reduced Quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Floss Refill questions
Answered from the same tracked data.









