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Floss Refill

Maybe

Buyers convert on 19.4% of searches. But the top 5 brands take 97% of clicks, so Floss Refill is a Maybe.

Flapen Score
57
57 / 100
Top 18% of 14,768 Health & Household niches · +8 vs the category median of 49
Market size
$1.3M/yr459K searches / yr
90-day growth
+42.9%search demand this quarter
Competition
72%top-5 click share · 7 brands · 53 sellers

Flapen Score

Floss Refill against its category

The dotted line is the Health & Household average. Past it, Floss Refill is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Floss Refill market on Amazon at a glance

Shoppers on Amazon United States searched for Floss Refill 459K times last year and spent an estimated $1.3M. The top 5 brands take 97% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 19.4% of those searches ended in a purchase.

Shoppers searched for this 459K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.4% of those searches ended in a purchase. Searches in the last 90 days moved +42.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months
459K
Growth, 90 days vs prior 90
+42.9%
Conversion, latest week
19.4%
Market size, estimated
$1.3Ma year
Peak month
April2.3× the quietest month
Top search term
reach flosser refill heads155K searches a year

02 · Price

A sale here is worth $14.12.

Listings sell for $14.12 on average, from $4.81 to $26.56. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At $14.12 that is $85K to $113K a year per listing.

Average price
$14.12under the $15 to $100 sweet spot
Price range
$4.81–$26.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
6,000–8,000
Revenue per listing a year
$85K–$113K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #115 within Dental Floss & Picks. It carries 9,941 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#115in Dental Floss & Picks
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
9,941per listing
Listings tracked
16

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
58 months

Products

Top Floss Refill products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

$0$126K$251K$377K$503K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

53

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

2%

  • Reach62%
  • Cocolab16%
  • Bopika10%
  • VINSULLA5%
  • GLI-Smile5%
  • RAZOKO2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Floss Refill search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 2.3×

Search terms

Top Floss Refill search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • reach flosser refill heads155K/yr
  • listerine flosser refill heads62K/yr
  • cocofloss refill69K/yr
  • flosser refill heads22K/yr
  • reach flosser refills14K/yr
  • floss refill24K/yr
  • coco floss refill23K/yr
  • listerine flosser refills10K/yr
  • reach ultraclean access flosser refill heads8K/yr
  • cocolab floss refill12K/yr

Reviews and returns

What reviews say buyers love and hate about Floss Refill

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Value For Money”
16%of negative reviews mention “Quality-Overall”
0.2%of orders come back
“Reduced Quality”
A buyer, on “Quality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Floss Refill questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data