Floss Picks
MaybeShoppers spend an estimated $15.3M a year here. But the average product has 25,281 reviews to catch up to, so Floss Picks is a Maybe.
- Flapen Score
- 51 / 100Top 40% of 14,768 Health & Household niches · +2 vs the category median of 4951
- Market size
- $15.3M/yr9.5M searches / yr
- 90-day growth
- +1.4%search demand this quarter
- Competition
- 67%top-5 click share · 9 brands · 73 sellers
Flapen Score
Floss Picks against its category
The dotted line is the Health & Household average. Past it, Floss Picks is stronger. Inside it, weaker.
Market
The Floss Picks market on Amazon at a glance
Shoppers on Amazon United States searched for Floss Picks 9.5M times last year and spent an estimated $15.3M. The top 5 brands take 95% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 22.5% of those searches ended in a purchase.
Shoppers searched for this 9.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 22.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15.3M a year.
- Searches, last 12 months
- 9.5M
- Growth, 90 days vs prior 90
- +1.4%
- Conversion, latest week
- 22.5%
- Market size, estimated
- $15.3Ma year
- Peak month
- January1.2× the quietest month
- Top search term
- floss picks3.1M searches a year
02 · Price
A sale here is worth $7.14.
Listings sell for $7.14 on average, from $1.54 to $17.30. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 60,000 to 80,000 of them. At $7.14 that is $428K to $571K a year per listing.
- Average price
- $7.14under the $15 to $100 sweet spot
- Price range
- $1.54–$17.30
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 60,000–80,000
- Revenue per listing a year
- $428K–$571K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Dental Floss & Picks. It carries 25,281 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #11in Dental Floss & Picks
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 25,281per listing
- Listings tracked
- 17
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Floss Picks products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 flat
Sellers
73
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
4%
- Brand 139%
- Brand 227%
- Brand 313%
- Brand 410%
- Brand 56%
- Brand 61%
- Open — no brand owns it (3 brands, 4%)
Demand
Floss Picks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Floss Picks search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- floss picks3.1M/yr
- flossers1.1M/yr
- dental floss picks1.1M/yr
- tooth picks flossers686K/yr
- flossers for adults618K/yr
- dental picks276K/yr
- flosser355K/yr
- plackers dental flossers467K/yr
- plackers312K/yr
- floss sticks232K/yr
Reviews and returns
What reviews say buyers love and hate about Floss Picks
We read the reviews and the return reasons for every product selling here.
“Very cheap quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Floss Picks questions
Answered from the same tracked data.