Floss Picks

Shoppers searched for this 9.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 22.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15.3M a year.

Searches, last 12 months

9.5M

Growth, 90 days vs prior 90

+1.4%

Conversion, latest week

22.5%

Market size, estimated

$15.3Ma year

Peak month

January1.2× the quietest month

Top search term

floss picks3.1M searches a year

Listings sell for $7.14 on average, from $1.54 to $17.30. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 60,000 to 80,000 of them. At $7.14 that is $428K to $571K a year per listing.

Average price

$7.14under the $15 to $100 sweet spot

Price range

$1.54–$17.30

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

60,000–80,000

Revenue per listing a year

$428K–$571K

Returns

0.2%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Dental Floss & Picks. It carries 25,281 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#11in Dental Floss & Picks

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

25,281per listing

Listings tracked

17

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

49 months