Floss Holder
MaybeThe products selling today average only 3.8★. But buyers convert on only 3.5% of searches, so Floss Holder is a Maybe.
- Flapen Score
- 62 / 100Top 8% of 14,768 Health & Household niches · +13 vs the category median of 4962
- Market size
- $305K/yr663K searches / yr
- 90-day growth
- +27.8%search demand this quarter
- Competition
- 52%top-5 click share · 18 brands · 44 sellers
Flapen Score
Floss Holder against its category
The dotted line is the Health & Household average. Past it, Floss Holder is stronger. Inside it, weaker.
Market
The Floss Holder market on Amazon at a glance
Shoppers on Amazon United States searched for Floss Holder 663K times last year and spent an estimated $305K. The top 5 brands take 67% of clicks. Demand peaks in Apr–May. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 3.5% of those searches ended in a purchase.
Shoppers searched for this 663K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +27.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $305K a year.
- Searches, last 12 months
- 663K
- Growth, 90 days vs prior 90
- +27.8%
- Conversion, latest week
- 3.5%
- Market size, estimated
- $305Ka year
- Peak month
- April1.8× the quietest month
- Top search term
- floss holder179K searches a year
02 · Price
A sale here is worth $13.12.
Listings sell for $13.12 on average, from $2.52 to $29.75. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $13.12 that is $10K to $13K a year per listing.
- Average price
- $13.12under the $15 to $100 sweet spot
- Price range
- $2.52–$29.75
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $10K–$13K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #179 within Dental Floss & Picks. It carries 1,400 reviews at 3.83 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 96%
- Out of stock, average day
- 0.0%
- Average rank
- #179in Dental Floss & Picks
- Average rating
- 3.83 starsAmazon United States average 4.42 stars
- Average reviews
- 1,400per listing
- Listings tracked
- 28
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Floss Holder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
GUM Flossmate Reusable Floss Handle Environmentally Friendly Dental Floss Picks for Plaque Removal and Gum Health 1 ct.(Pack of 3)
- Price
- $11.89
- Rating
- 4.1/5
- Reviews
- 581
- Age
- 1y ago

Dental Lace Refillable Clean Dental Flosser Handle - Stainless Steel Reusable Dental Floss Pick 1 Foot (Pack of 1)
- Price
- $11.50
- Rating
- 3.4/5
- Reviews
- 280
- Age
- 2y ago

REACH Ultraclean Access Flosser Starter Kit Unflavored Plaque Remover for Teeth for Hard to Reach Areas Oral Care PFAS Free 1 Replaceable Flosser & 8 Refill Heads 1 Pack
- Price
- $2.52
- Rating
- 4.7/5
- Reviews
- 7,307
- Age
- 10y ago

Kids Reflosser by Cocolab Reusable Floss Holder BPA Free Flosser for Children Easy to Use Kids Floss Pick for Ages 5 and Under 1 Pack Cocofloss Not Included
- Price
- $13.87
- Rating
- 3.1/5
- Reviews
- 157
- Age
- 1y ago

YaPoola Design NO-Waste Dental Floss Handle for Adults and Kids Teeth Cleaning Reusable Dental Picks 1 Counts Daughter Gift from Mother
- Price
- $6.83
- Rating
- 3.4/5
- Reviews
- 811
- Age
- 4y ago
Trending
estimated 90-day click momentum
Stainless Steel Floss Holder and Reusable Metal Floss Pick Refillable Dental Flosser Holder with 50m Floss Refill Portable Oral Care Teeth Cleaner
- Price
- $17.97
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1mo ago

Automatic Pop-up Portable Floss Dispenser with 50 Pcs Dental Floss Refillable for Home Restaurant and On-the-Go Oral Care (Pink)
- Price
- $6.92
- Rating
- 3.1/5
- Reviews
- 30
- Age
- 3mo ago

QicoBay UpFlosser C1S Reusable Auto-Restringing Flosser with Replaceable Floss Capsule Quick & Deep Clean Portable On-The-Go Flosser Recyclable Zero-Waste Design Unflavored(Shell White)
- Price
- $29.60
- Rating
- 3.7/5
- Reviews
- 152
- Age
- 1y ago

Slate Flosser Mini - Reusable Floss Pick with Gum Brush & Tongue Scraper Dentist-Invented PFAS/PTFE-Free Travel-Ready | Lilac & Mint Nano-Hydroxyapatite (nHa) Mini Flosser 2-Pack
- Price
- $29.75
- Rating
- 4.3/5
- Reviews
- 84
- Age
- 8mo ago

YaPoola Design NO-Waste Dental Floss Handle for Adults and Kids Teeth Cleaning Reusable Dental Picks 1 Counts Daughter Gift from Mother
- Price
- $6.77
- Rating
- 3.4/5
- Reviews
- 811
- Age
- 4y ago
Newest
by launch date
Stainless Steel Floss Holder and Reusable Metal Floss Pick Refillable Dental Flosser Holder with 50m Floss Refill Portable Oral Care Teeth Cleaner
- Price
- $17.97
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1mo ago

Automatic Pop-up Portable Floss Dispenser with 50 Pcs Dental Floss Refillable for Home Restaurant and On-the-Go Oral Care (Pink)
- Price
- $6.92
- Rating
- 3.1/5
- Reviews
- 30
- Age
- 3mo ago

Slate Flosser Mini - Reusable Floss Pick with Gum Brush & Tongue Scraper Dentist-Invented PFAS/PTFE-Free Travel-Ready | Lilac & Mint Nano-Hydroxyapatite (nHa) Mini Flosser 2-Pack
- Price
- $29.75
- Rating
- 4.3/5
- Reviews
- 84
- Age
- 8mo ago

Dental Floss Holder Refillable & Reusable Floss Pick - Dental Floss Handle - Stainless Steel Dental Floss Holder. Durable Reusable Flosser - Pack of 2
- Price
- $20.12
- Rating
- 3.4/5
- Reviews
- 280
- Age
- 1y ago

QWIK Reusable Dental Flosser Pre-Loaded Floss Refillable Green
- Price
- $14.95
- Rating
- 3.9/5
- Reviews
- 213
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
44
Est. top-5 brand share
67%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 91%
Open market
28%
- GUM22%
- Dental Lace15%
- Reach12%
- YaPoola10%
- Cocolab7%
- QWIK FLOSSER5%
Demand
Floss Holder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 1.8×
Search terms
Top Floss Holder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- floss holder179K/yr
- reusable floss pick96K/yr
- dental floss holder64K/yr
- reusable flosser51K/yr
- floss handle38K/yr
- reusable floss holder22K/yr
- refillable floss pick30K/yr
- floss holder reusable28K/yr
- flossing tool27K/yr
- refillable flosser21K/yr
Reviews and returns
What reviews say buyers love and hate about Floss Holder
We read the reviews and the return reasons for every product selling here.
“Difficult to use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Floss Holder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









