floss for permanent retainer
Worth a lookShows searches that convert (17.9% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible17.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Great$1.9M$1.9M/yr · 708K searches
Avg price
Good$14.62avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$3.91–$26.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+4.7%90-day search growth — must beat 0% to launch
Review moat
Bad13,192.29avg incumbent reviews — the moat a new listing must climb
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, floss for permanent retainer is a $1.9M/yr Amazon United States market (708K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Aug. Verdict: Worth a look — 53/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
floss for permanent retainer market data
- Units sold / yr
- 125K–150K
- avg 15,000–20,000/product
- Revenue / yr
- $1.8M–$2.2M
- units × avg price
- Conversion rate
- 17.9%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 139 days
Competition & brand share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
43
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Oral-B88%
- RAZOKO7%
- Cocolab5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.7% search growth over the last 90 days.Peak months: May, Aug · busiest ÷ quietest = 3.9×
Top floss for permanent retainer search terms
- super floss129K/yr
- threader floss112K/yr
- superfloss64K/yr
- oral b super floss63K/yr
- floss for permanent retainer46K/yr
- super floss dental floss44K/yr
- oral b threader floss32K/yr
- superfloss dental floss33K/yr
- glide threader floss34K/yr
- permanent retainer flossers24K/yr
Top floss for permanent retainer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oral-B Dental Floss for Braces Super Floss Pre-Cut Strands Mint 50 Count Pack of 2
Oral-B$7.564.6★28,277 rev
Oral-B Super Floss Pre-Cut Strands Dental Floss Mint 50 Count
Oral-B$3.914.5★16,761 rev
Oral-B Super Floss Threader Dental Floss Pre-Cut Strands 50 Count (Pack of 6) Mint Flavor (Packaging May Vary)
Oral-B$23.434.5★16,761 rev
RAZOKO 3-in-1 Floss for Braces 120 Pre-Cut Strands | Floss Threaders Spongy & Regular Floss for Bridges & Wide Gaps (Pack of 2)
RAZOKO$9.814.4★1,244 rev
CocoPlush Floss Threaders by Cocolab Expanding Woven Floss with Built-in Threader for Braces Implants and Bridges Coconut Oil Infused Mint Scent 30 Count 1 Pack
Cocolab$10.004.0★1,487 rev
Newest
by launch dateRAZOKO 3-in-1 Floss for Braces 120 Pre-Cut Strands | Floss Threaders Spongy & Regular Floss for Bridges & Wide Gaps (Pack of 2)
RAZOKO$9.811,244 rev
CocoPlush Floss Threaders by Cocolab Expanding Woven Floss with Built-in Threader for Braces Implants and Bridges Coconut Oil Infused Mint Scent 30 Count 1 Pack
Cocolab$10.001,487 rev
Oral-B Dental Floss for Braces Super Floss Pre-Cut Strands Mint 50 Count Pack of 2
Oral-B$7.5628,277 rev
Oral-B Super Floss Threader Dental Floss Pre-Cut Strands 50 Count (Pack of 6) Mint Flavor (Packaging May Vary)
Oral-B$23.4316,761 rev
Oral-B Threader Floss 30 Count: 6 Envelopes of 5 Threaders (Pack of 3)
Oral-B$20.7013,908 rev
Trending
90-day click momentumRAZOKO 3-in-1 Floss for Braces 120 Pre-Cut Strands | Floss Threaders Spongy & Regular Floss for Bridges & Wide Gaps (Pack of 2)
RAZOKO$9.814.4★
Oral-B Threader Floss 30 Count: 6 Envelopes of 5 Threaders (Pack of 3)
Oral-B$20.704.3★
Oral-B Dental Floss for Braces Super Floss Pre-Cut Strands Mint 50 Count Pack of 2
Oral-B$7.564.6★
Oral-B Super Floss Pre-Cut Strands Dental Floss Mint 50 Count
Oral-B$3.914.5★
CocoPlush Floss Threaders by Cocolab Expanding Woven Floss with Built-in Threader for Braces Implants and Bridges Coconut Oil Infused Mint Scent 30 Count 1 Pack
Cocolab$10.004.0★
What buyers say about floss for permanent retainer
What buyers praise and complain about, mined from review topics.What buyers love
“EXCELLENT PRODUCT”
“Ease of use”
“Just what I needed”
“Cheap”
“Consistently effective”
“The Oral Super B Floss Threaded is durable”
“Great at cleaning”
“doesnt get stuck in my tooth”
“feels like it really does the job cleaning between the teeth”
“durability are outstanding”
What buyers complain about
“the quality has recently deteriorated”
“The floss length is too short”
“Hard to use”
“the blue part is too thick”
“Falls Apart”
“Over priced”
“Too flimsy”
“is pretty much non-existent”
“feels extremely coarse”
“it's a bit too stiff”
Top return reasons
Common questions
- Is floss for permanent retainer profitable to sell on Amazon United States?
- The niche generates $1.9M/yr across 7 tracked products. 90-day search growth is +4.7%. Flapen's verdict: Worth a look (53/100).
- How competitive is the floss for permanent retainer niche?
- 3 brands and 43 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in floss for permanent retainer?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Ease Of Use. The return rate is 0.4%.
- When does demand for floss for permanent retainer peak?
- Demand peaks in May–Aug; the busiest month runs 3.9× the quietest.
- What does it cost to enter the floss for permanent retainer niche?
- Listings span $3.91–$26.91; the average listing price is $14.62 (sweet spot $15–$100). The average incumbent carries 13,192 reviews — the moat a new listing must climb.