floss
Launch itA $18.4M/yr market growing +2.5% this quarter with returns at 0.2% — clears our launch bar.
Market size
Incredible$18.4M$18.4M/yr · 10.8M searches
Conversion
Incredible20.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Price range
Okay$1.14–$22.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Avg price
Bad$8.35avg listing price — sweet spot $15–$100
Review moat
Bad19,717.69avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, floss is a $18.4M/yr Amazon United States market (10.8M searches/yr). The top 5 brands hold 91% of demand. Verdict: Launch it — 56/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
floss market data
- Units sold / yr
- 1.0M–1.0M
- avg 60,000–80,000/product
- Revenue / yr
- $8.3M–$8.3M
- units × avg price
- Conversion rate
- 20.4%
- Avg BSR
- #17
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 46%
- Out of stock
- 0.0%
- Avg brand age
- 56 months
- Avg seller age
- 132 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
9 flat
Sellers
130
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
59%
Top 20: 93%
Open market
5%
- Oral-B52%
- Reach20%
- Plackers8%
- Cocolab7%
- GuruNanda4%
- Amazon Basics4%
- Open — no brand owns it (3 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top floss search terms
- floss5.3M/yr
- dental floss2.9M/yr
- glide dental floss504K/yr
- oral b floss396K/yr
- tooth floss233K/yr
- hilo dental para dientes197K/yr
- dental floss glide190K/yr
- glide floss197K/yr
- floss glide147K/yr
- oral b glide floss142K/yr
Top floss products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oral-B Glide Dental Floss Comfort Plus Mint 3 Pack (131.2 YD Total) Shred-Resistant Smooth Dental Tape for Tight Spaces Natural Wax Removes Plaque Gum Care Travel-Friendly
Oral-B$9.784.3★23,271 rev
Reach Waxed Dental Floss Mint Plaque Remover for Teeth Shred Resistant Floss Slides Smoothly Easy to Use Waxed Deep Cleaning Teeth Oral Care Pfas Free for Adults and Kids 55 yd 1 Count
Reach$1.624.6★16,138 rev
Oral-B Glide Deep Clean Dental Floss Cool Mint 3 Pack (131.2 YD Total) - Shred-Resistant Smooth Dental Tape for Tight Spaces
Oral-B$9.854.3★5,665 rev
Plackers Micro Line Floss Picks - Intense Mint Floss Fiber Made Without PTFE 300 Count
Plackers$6.854.7★82,356 rev
Cocofloss Expanding Woven Dental Floss by Cocolab Waxed Tooth Floss for Daily Oral Care Coconut Oil Infused Vegan for Adults and Kids Mint Scent 1 Pack
Cocolab$10.014.5★21,122 rev
Newest
by launch date
Oral-B Glide Mint Dental Floss Picks with Long Lasting Scope Flavor 3 Pack of 75 Picks (225 Total)
Oral-B$10.584,399 rev
GuruNanda Expandable Waxed Dental Floss for Gentle Deep Cleaning Wide Teeth Flossing - Peppermint Flavor - 55 Yards 1 Count
GuruNanda$1.973,176 rev
Oral-B Glide Ultra Deep Clean Floss Picks Removes Food and Plaque Cool Mint Flavor 75 Floss Picks Pack of 3
Oral-B$10.911,538 rev
REACH Waxed Dental Floss 2X More Value Plaque Remover for Teeth Shred Resistant Floss Slides Smoothly Easy to Use Waxed for Adults & Kids Oral Care PFAS Free 3 Pack 115 yd Mint
Reach$14.60762 rev
GuruNanda Fresh Floss Dental Picks - Non- Shred Thread with Angled Pick for Effective Plaque Removal - Dentist Recommened - Travel Friendly for Adults & Kids - 60 Pack
GuruNanda$1.543,083 rev
Trending
90-day click momentumPlackers Micro Line Floss Picks - Intense Mint Floss Fiber Made Without PTFE 300 Count
Plackers$6.854.7★
GuruNanda Fresh Floss Dental Picks - Non- Shred Thread with Angled Pick for Effective Plaque Removal - Dentist Recommened - Travel Friendly for Adults & Kids - 60 Pack
GuruNanda$1.544.7★
GuruNanda Expandable Waxed Dental Floss for Gentle Deep Cleaning Wide Teeth Flossing - Peppermint Flavor - 55 Yards 1 Count
GuruNanda$1.974.5★
REACH Waxed Dental Floss 2X More Value Plaque Remover for Teeth Shred Resistant Floss Slides Smoothly Easy to Use Waxed for Adults & Kids Oral Care PFAS Free 3 Pack 115 yd Mint
Reach$14.604.5★
Oral-B Glide Ultra Deep Clean Floss Picks Removes Food and Plaque Cool Mint Flavor 75 Floss Picks Pack of 3
Oral-B$10.914.0★
What buyers say about floss
What buyers praise and complain about, mined from review topics.What buyers love
“Best quality”
“Great deal”
“Easy to Use”
“As advertised”
“didnt break easily”
“honestly does the job effectively”
“Cleans great”
“Great at cleaning”
“Does not hurt my gums and works”
“Super soft”
What buyers complain about
“Garbage quality”
“Break easily”
“Awkward to use”
“does not thicken like the description”
“Expensive”
“Not Very Strong”
“Cheap material”
“False advertising”
“Doesn't work”
“Defective dispenser”
Top return reasons
Common questions
- Is floss profitable to sell on Amazon United States?
- The niche generates $18.4M/yr across 26 tracked products. 90-day search growth is +2.5%. Flapen's verdict: Launch it (56/100).
- How competitive is the floss niche?
- 9 brands and 130 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in floss?
- Top complaints mined from reviews: Quality-Overall, Durability, Ease Of Use. The return rate is 0.2%.
- When does demand for floss peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the floss niche?
- Listings span $1.14–$22.97; the average listing price is $8.35 (sweet spot $15–$100). The average incumbent carries 19,718 reviews — the moat a new listing must climb.