Floss

Shoppers searched for this 10.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18.4M a year.

Searches, last 12 months

10.8M

Growth, 90 days vs prior 90

+2.5%

Conversion, latest week

20.4%

Market size, estimated

$18.4Ma year

Peak month

June1.2× the quietest month

Top search term

floss5.3M searches a year

Listings sell for $8.35 on average, from $1.14 to $22.97. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 60,000 to 80,000 of them. At $8.35 that is $501K to $668K a year per listing.

Average price

$8.35under the $15 to $100 sweet spot

Price range

$1.14–$22.97

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

60,000–80,000

Revenue per listing a year

$501K–$668K

Returns

0.2%of orders · Amazon United States median 2.1%

46% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Dental Floss & Picks. It carries 19,718 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

46%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#17in Dental Floss & Picks

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

19,718per listing

Listings tracked

26

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

56 months