Is flora biome profitable to sell on Amazon United States?

The niche generates $406K/yr across 8 tracked products. 90-day search growth is -43.9%. Flapen's verdict: Skip it (42/100).

How competitive is the flora biome niche?

3 brands and 92 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in flora biome?

Top complaints mined from reviews: Functionality-Overall, Acid Regulator/Stomach Ache Relief, Regulates Digestion. The return rate is 0.0%.

When does demand for flora biome peak?

Demand peaks in Jan; the busiest month runs 1.9× the quietest.

What does it cost to enter the flora biome niche?

Listings span $19.50–$49.58; the average listing price is $30.73 (sweet spot $15–$100). The average incumbent carries 20,601 reviews — the moat a new listing must climb.

flora biome

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$30.73

avg listing price — sweet spot $15–$100

Price range

Incredible$19.50–$49.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Market size

Good$406K

$406K/yr · 213K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad20,601.25

avg incumbent reviews — the moat a new listing must climb

Competition

Bad90%

top-5 click share — a locked-up shelf

Growth

Bad-43.9%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, flora biome is a $406K/yr Amazon United States market (213K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 42/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

flora biome market data

Units sold / yr: 15K–20K; avg 3,000–4,000/product
Revenue / yr: $461K–$615K; units × avg price
Conversion rate: 6.2%
Avg BSR: #75
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 0.0%
Avg brand age: 76 months
Avg seller age: 155 days

Competition & brand share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

Triquetra Health59%
Florajen37%
Physician's CHOICE4%

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — -43.9% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.9×

Open Trend

Top flora biome search terms

flora biome41K/yr -47.6%10.0% conv.
live probiotics22K/yr -3.9%2.1% conv.
florajen digestion probiotics refrigerated17K/yr +1.8%16.6% conv.
live probiotics for women12K/yr -12.4%0.7% conv.
florajen digestion12K/yr +1.1%11.6% conv.
refrigerated probiotics for women49K/yr -84.9%1.5% conv.
flora biome live probiotic 3 in 1 triquetra liquid22K/yr -46.5%8.8% conv.
triquetra flora biome11K/yr -48.7%13.9% conv.
flora biome live probiotic9K/yr -33.8%8.0% conv.
live probiotic3K/yr +19.9%2.5% conv.

All search terms

Top flora biome products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Flora Biome - Live Probiotic Prebiotic & Postbiotic Organic Live-Culture 10 Probiotic Strains 18 Fermented Herbs - Complete Gut Health & Microbiome Optimizer (16 oz)

Triquetra Health$46.244.3★1,855 rev

Florajen3 Digestion High Potency Refrigerated Probiotics | Restores Balance in Digestive System | for Antibiotic Side Effects | 60 Capsules

Florajen$31.974.5★5,063 rev

Florajen Digestion Probiotic - Advanced Relief for Gas Bloating & Constipation - With Lactobacillus for Gut Health Regularity & Balanced Flora - Refrigerated for Potency & Freshness - 90 Capsules

Florajen$49.584.5★5,063 rev

Flora Digest - 3-in-1 Max Strength Digestive Enzymes + Gut Surviving Probiotics & ButyraGen Postbiotic for Optimal Digestion Bloating Relief Regularity Gut Lining & Colon Support - (30 Capsules)

Triquetra Health$19.754.2★322 rev

Florajen Digestion Probiotics Gut Health Supplement with Constipation and Bloating Relief for Adults 30 Count (Refrigerated)

Florajen$19.504.5★5,063 rev

Newest

by launch date

Flora Digest - 3-in-1 Max Strength Digestive Enzymes + Gut Surviving Probiotics & ButyraGen Postbiotic for Optimal Digestion Bloating Relief Regularity Gut Lining & Colon Support - (30 Capsules)

Triquetra Health$19.75322 rev

1y ago

Florajen Womens Probiotic - Prebiotic + Probiotic + Postbiotic for Digestive & Immune Support - Bloating & Constipation Relief - Vegan Gluten-Free Non-GMO Daily Gut Health Support - 30 Capsules

Florajen$19.78770 rev

2y ago

Flora Biome - Live Probiotic Prebiotic & Postbiotic Organic Live-Culture 10 Probiotic Strains 18 Fermented Herbs - Complete Gut Health & Microbiome Optimizer (16 oz)

Triquetra Health$46.241,855 rev

5y ago

Florajen Digestion Probiotic - Advanced Relief for Gas Bloating & Constipation - With Lactobacillus for Gut Health Regularity & Balanced Flora - Refrigerated for Potency & Freshness - 90 Capsules

Florajen$49.585,063 rev

7y ago

Florajen Womens Probiotic - Vaginal Health Gut Support & Bloating Relief - Constipation Support for Adults - Refrigerated for Freshness & Potency - Live Active Cultures Daily Support - 60 Capsules

Florajen$35.732,923 rev

7y ago

What buyers say about flora biome

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Product is as good as the reviews say it is”

Nutritional Content15%

“Best probiotic”

Regulates Digestion13%

“Less digestive issues”

Efficiency10%

“Effective for me”

Acid Regulator/Stomach Ache Relief7%

“Helps with stomach issues”

Value For Money6%

“Great deal”

Advertised Vs Actual Product3%

“Arrived as described”

Ease Of Chewing/Swallowing3%

“Easy on the stomach”

Ease Of Use3%

“Ease of use”

Side Effects2%

“No wild side effects”

What buyers complain about

Functionality-Overall16%

“Didn't work for me”

Acid Regulator/Stomach Ache Relief10%

“bloating until your stomach mellows out”

Regulates Digestion9%

“I have a lot of trouble with my digestive system”

Taste-Overall8%

“Taste is a bit strong”

Value For Money8%

“Very expensive”

Side Effects4%

“both times have felt nauseous”

Dosage3%

“Misrepresented number of capsules in the bottle”

Allergies2%

“Allergic reaction”

Ingredients-Overall1%

“I am not comfortable knowing this pills could have fermented”

Nutritional Content1%

“It feels like the bacterial count is just too high in this formula”

Top return reasons

Functionality-Overall41%

Value For Money24%

Acid Regulator/Stomach Ache Relief12%

Certifications6%

Side Effects6%

Accuracy-Overall6%

Quality-Overall6%

Common questions

Is flora biome profitable to sell on Amazon United States?: The niche generates $406K/yr across 8 tracked products. 90-day search growth is -43.9%. Flapen's verdict: Skip it (42/100).
How competitive is the flora biome niche?: 3 brands and 92 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in flora biome?: Top complaints mined from reviews: Functionality-Overall, Acid Regulator/Stomach Ache Relief, Regulates Digestion. The return rate is 0.0%.
When does demand for flora biome peak?: Demand peaks in Jan; the busiest month runs 1.9× the quietest.
What does it cost to enter the flora biome niche?: Listings span $19.50–$49.58; the average listing price is $30.73 (sweet spot $15–$100). The average incumbent carries 20,601 reviews — the moat a new listing must climb.