flora
Worth a lookShows low returns (0.0%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$31.05avg listing price — sweet spot $15–$100
Price range
Incredible$28.38–$33.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$737K$737K/yr · 421K searches
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Growth
Good+34.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad9,478.25avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, flora is a $737K/yr Amazon United States market (421K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
flora market data
- Units sold / yr
- 20K–25K
- avg 3,000–4,000/product
- Revenue / yr
- $621K–$776K
- units × avg price
- Conversion rate
- 5.6%
- Avg BSR
- #146
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 2.6%
- Avg brand age
- 45 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
26
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- ALLFEMME74%
- MZXDXZE13%
- RTQSU7%
- O Positiv5%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 38 weeks — +34.5% search growth over the last 90 days.Top flora search terms
- flora140K/yr
- flora probiotic42K/yr
- flora+28K/yr
- flora +28K/yr
- flora plus gummies for women14K/yr
- allfemme flora gummies for women14K/yr
- flora gummies for women22K/yr
- flora+ gummies for women15K/yr
- all femme flora gummies14K/yr
- flora plus15K/yr
Top flora products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ALLFEMME Flora+ Womens Vaginal Probiotic Gummies for pH Balance Odor and Freshness Support with Prebiotics & Hyaluronic Acid Sugar Free Pineapple Vegan Non-GMO | 30 Gummies
ALLFEMME$33.764.4★561 rev
Flora Plus Gummies Advanced Vaginal Support Vaginal Health Gummies Ph Balance for Women Probiotic Vaginigal Health - Promote Healthy Vaginal Odor & Flora 60 Count
MZXDXZE$30.394.5★187 rev
RTQSU Flora Plus Probiotic Gummies for Women Vaginal Support Probiotics Gummies Ph Balance Promote Healthy Vaginal Odor & Flora Pineapple 60 Count(1)
RTQSU$31.654.7★38 rev
O Positiv URO Vaginal Probiotics for Women pH Balance with Prebiotics & Lactobacillus Vaginal Health Supplement Support Healthy Vaginal Odor & Flora 60 Count (Pack of 1) 1 Month Supply
O Positiv$28.384.6★37,127 rev
Newest
by launch dateRTQSU Flora Plus Probiotic Gummies for Women Vaginal Support Probiotics Gummies Ph Balance Promote Healthy Vaginal Odor & Flora Pineapple 60 Count(1)
RTQSU$31.6538 rev
Flora Plus Gummies Advanced Vaginal Support Vaginal Health Gummies Ph Balance for Women Probiotic Vaginigal Health - Promote Healthy Vaginal Odor & Flora 60 Count
MZXDXZE$30.39187 rev
ALLFEMME Flora+ Womens Vaginal Probiotic Gummies for pH Balance Odor and Freshness Support with Prebiotics & Hyaluronic Acid Sugar Free Pineapple Vegan Non-GMO | 30 Gummies
ALLFEMME$33.76561 rev
O Positiv URO Vaginal Probiotics for Women pH Balance with Prebiotics & Lactobacillus Vaginal Health Supplement Support Healthy Vaginal Odor & Flora 60 Count (Pack of 1) 1 Month Supply
O Positiv$28.3837,127 rev
Trending
90-day click momentumRTQSU Flora Plus Probiotic Gummies for Women Vaginal Support Probiotics Gummies Ph Balance Promote Healthy Vaginal Odor & Flora Pineapple 60 Count(1)
RTQSU$31.654.7★
ALLFEMME Flora+ Womens Vaginal Probiotic Gummies for pH Balance Odor and Freshness Support with Prebiotics & Hyaluronic Acid Sugar Free Pineapple Vegan Non-GMO | 30 Gummies
ALLFEMME$33.764.4★
O Positiv URO Vaginal Probiotics for Women pH Balance with Prebiotics & Lactobacillus Vaginal Health Supplement Support Healthy Vaginal Odor & Flora 60 Count (Pack of 1) 1 Month Supply
O Positiv$28.384.6★
Flora Plus Gummies Advanced Vaginal Support Vaginal Health Gummies Ph Balance for Women Probiotic Vaginigal Health - Promote Healthy Vaginal Odor & Flora 60 Count
MZXDXZE$30.394.5★
What buyers say about flora
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product—it was exactly what I needed”
“smell great too”
“Does the job”
“no harsh taste”
“Best n probiotics ever”
“Its working as advertised”
“Good price”
“No problems with digestion or negative side effects”
“didnt cause any side effects”
“easy to get down”
What buyers complain about
“Never worked”
“Made me smell weird”
“NOT worth the price”
“the side effects are horrible”
“ITCHING”
“STOMACH PAIN”
“Its making my acid reflux 10 times worse”
“are tasteless”
“You have to be very careful taking things like these”
“I got the worst upper back pain”
Top return reasons
Common questions
- Is flora profitable to sell on Amazon United States?
- The niche generates $737K/yr across 4 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +34.5%. Flapen's verdict: Worth a look (50/100).
- How competitive is the flora niche?
- 4 brands and 26 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in flora?
- Top complaints mined from reviews: Functionality-Overall, Smell, Value For Money. The return rate is 0.0%.
- What does it cost to enter the flora niche?
- Listings span $28.38–$33.76; the average listing price is $31.05 (sweet spot $15–$100). The average incumbent carries 9,478 reviews — the moat a new listing must climb.