Floor Wax
MaybeAn estimated 0.7% of orders come back. But the top 5 brands take 100% of clicks, so Floor Wax is a Maybe.
- Flapen Score
- 55 / 100Top 24% of 14,768 Health & Household niches · +6 vs the category median of 4955
- Market size
- $2.0M/yr644K searches / yr
- 90-day growth
- -4.3%search demand this quarter
- Competition
- 65%top-5 click share · 5 brands · 106 sellers
Flapen Score
Floor Wax against its category
The dotted line is the Health & Household average. Past it, Floor Wax is stronger. Inside it, weaker.
Market
The Floor Wax market on Amazon at a glance
Shoppers on Amazon United States searched for Floor Wax 644K times last year and spent an estimated $2.0M. All 5 brands take every click. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 13.4% of those searches ended in a purchase.
Shoppers searched for this 644K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.
- Searches, last 12 months
- 644K
- Growth, 90 days vs prior 90
- -4.3%
- Conversion, latest week
- 13.4%
- Market size, estimated
- $2.0Ma year
- Peak month
- September1.2× the quietest month
- Top search term
- quick shine floor finish84K searches a year
02 · Price
A sale here is worth $23.58.
Listings sell for $23.58 on average, from $6.53 to $87.29. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At $23.58 that is $94K to $118K a year per listing.
- Average price
- $23.58inside the $15 to $100 sweet spot
- Price range
- $6.53–$87.29
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $94K–$118K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #130 within Floor Cleaners. It carries 5,636 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 84%
- Out of stock, average day
- 0.0%
- Average rank
- #130in Floor Cleaners
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 5,636per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Floor Wax products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
106
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- Brand 154%
- Brand 228%
- Brand 313%
- Brand 43%
- Brand 53%
- Open — no brand owns it (0%)
Demand
Floor Wax search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Floor Wax search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- quick shine floor finish84K/yr
- floor wax72K/yr
- mop and glo77K/yr
- floor polish51K/yr
- quick shine51K/yr
- quick shine floor cleaner39K/yr
- floor wax for wood floors32K/yr
- floor shine24K/yr
- zep wet look floor polish13K/yr
- mop and glow floor shine17K/yr
Reviews and returns
What reviews say buyers love and hate about Floor Wax
We read the reviews and the return reasons for every product selling here.
“Not shiny like it said”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Floor Wax questions
Answered from the same tracked data.