floor scale
Worth a lookShows low returns (1.7%), but a deep review moat (31,441 avg reviews) keeps it on the watch list.
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Great57%top-5 brand share — no brand owns this niche
Avg price
Good$113.98avg listing price — sweet spot $15–$100
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$215K$215K/yr · 31K searches
Growth
Bad-3.9%90-day search growth — must beat 0% to launch
Price range
Bad$10.44–$631.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad31,440.5avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, floor scale is a $215K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
floor scale market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $228K–$285K
- units × avg price
- Conversion rate
- 6.2%
- Avg BSR
- #30
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 100%
- Out of stock
- 0.2%
- Avg brand age
- 54 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
33 flat
Sellers
51
Top-5 brand share
57%
Top 20: 90%
Top-5 click share
47%
Top 20: 78%
Open market
38%
- Etekcity22%
- Vitafit12%
- Amazon Basics11%
- VEVOR7%
- OVUTEK5%
- SOCOME4%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -3.9% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 2.2×
Top floor scale search terms
- floor scale21K/yr
- standing scale5K/yr
- floor scales4K/yr
Top floor scale products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Etekcity Digital Body Weight Bathroom Scale Large Blue LCD Backlight Display High Precision Measurements 6mm Tempered Glass 400 Pounds
Etekcity$18.444.7★348,509 rev
Amazon Basics Digital Shipping Postal Scale with Tare Function Heavy Duty Weighing Platform 660 lb Capacity 1 Ounce Readability Portable Black
Amazon Basics$42.224.6★721 rev
Vitafit Scale for Body Weight Accuracy 0.1lb by Our Professional Scale Factory Since 2001 Digital Bathroom Weight Scale LED and Step On 3xAAA Battery Included 400lb/182kg Spray Silver Black
Vitafit$15.294.6★10,631 rev
Etekcity Smart Scale for Body Weight FSA&HSA Eligible Bathroom Digital Weighing Scale with BMI Body Fat Muscle Mass Accurate Bluetooth Home User Health Equipment Sync Apps LED Tempered glass
Etekcity$20.954.7★140,092 rev
VEVOR Computing Digital Platform Scale 660 lbs Load 0.1 lbs Accuracy Computing Floor Scale with LB/KG Tare Price Calculator Stainless Steel High-Definition Display for Boxes Luggages FCC Listed
VEVOR$63.794.5★359 rev
Newest
by launch date
48x48 Industrial Floor Scale Heavy-Duty Warehouse Scale with Digital Indicator Accurate Pallet Scale for Postal Luggage Shipping Mailing Weighing
PEC SCALES$631.8911 rev
KUAIVO Shipping Scale 660lbs Heavy Duty Digital Luggage Scale for Packages 0.35oz High Accurate Postage Scale for Small Business Warehouse Home Use Battery & Charging Cable Include
KUAIVO$43.8780 rev
SOCOME 48x48 Industrial Floor Scale Professional Platform Scale with Digital Indicator Weighing Scale for Warehouse Shipping and Industrial Use 10000 lb x 1 lb Black
SOCOME$574.1018 rev
Scale for Body Weight Digital Bathroom Scale Weight Scales for People Body Scale Black Max:400LB/180KG 2 Weighing Units: LB/KG
stuymQI$10.443,053 rev
Bonvoisin Digital Platform Scale 660LBs Heavy Duty Floor Scale KG/LB Switchable Postal Shipping Scale for Weighing Packages Luggage Suitcases Boxes
Bonvoisin$87.3080 rev
Trending
90-day click momentum
Ovutek Bathroom Scales Digital Weight Topnotch Quality 450lb Weight Scale Most Accurate to 0.05lb Automatic Weighing Scale for Body Weight Baby Pet Larger LED Sturdy and Durable Base Machine
OVUTEK$33.494.7★
SurmountWay Shipping Scale 660lbs LCD Digital Platform Heavy Duty Portable Stainless Platform for Postal Shipping Scale Industrial Floor Scale W/ 14X 12
Surmount Way$63.374.2★
NUTRI FIT Digital Bathroom Scale for Body Weight Bath Scale for Accurate Weight Watching with Large LCD Display Most Accurate for The Elderly Safe Home Use 330 lbs
NUTRI FIT$11.614.6★
Etekcity Scale for Body Weight Digital Bathroom Scales for People Most Accurate to 0.05lb Bright LED Display & Large Clear Numbers Upgraded Quality for the Elderly Safe Home Use 400 lbs
Etekcity$31.484.7★
Vitafit Scale for Body Weight Accuracy 0.1lb by Our Professional Scale Factory Since 2001 Digital Bathroom Weight Scale LED and Step On 3xAAA Battery Included 400lb/182kg Spray Silver Black
Vitafit$15.294.6★
What buyers say about floor scale
What buyers praise and complain about, mined from review topics.What buyers love
“Accuracy is good”
“Ease of Use”
“Fair price”
“Great quality and exactly as described”
“As Advertised”
“Great Health Tool”
“Works Well”
“Sleek design”
“Easy to use light weight”
“fits almost anywhere”
What buyers complain about
“Inconsistent readings”
“broke after a week”
“Accuracy is off”
“Does not function”
“wouldnt hold a battery charge”
“barely fit on it”
“Cheap quality”
“Either I lost or gained weight everyday”
“Cant connect”
“App sucks”
Top return reasons
Common questions
- Is floor scale profitable to sell on Amazon United States?
- The niche generates $215K/yr across 46 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Worth a look (51/100).
- How competitive is the floor scale niche?
- 33 brands and 51 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in floor scale?
- Top complaints mined from reviews: Measurement/Reading Accuracy, Durability, Accuracy-Overall. The return rate is 1.7%.
- When does demand for floor scale peak?
- Demand peaks in May–Jun; the busiest month runs 2.2× the quietest.
- What does it cost to enter the floor scale niche?
- Listings span $10.44–$631.89; the average listing price is $113.98 (sweet spot $15–$100). The average incumbent carries 31,441 reviews — the moat a new listing must climb.