Floor Cleaning Wipes
FailThe top 5 brands take 100% of clicks, so Floor Cleaning Wipes is a Fail.
- Flapen Score
- 40 / 100Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 4940
- Market size
- $257K/yr184K searches / yr
- 90-day growth
- -0.2%search demand this quarter
- Competition
- 79%top-5 click share · 2 brands · 56 sellers
Flapen Score
Floor Cleaning Wipes against its category
The dotted line is the Health & Household average. Past it, Floor Cleaning Wipes is stronger. Inside it, weaker.
Market
The Floor Cleaning Wipes market on Amazon at a glance
Shoppers on Amazon United States searched for Floor Cleaning Wipes 184K times last year and spent an estimated $257K. All 2 brands take every click. Demand peaks in Jul–Aug. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 11.2% of those searches ended in a purchase.
Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $257K a year.
- Searches, last 12 months
- 184K
- Growth, 90 days vs prior 90
- -0.2%
- Conversion, latest week
- 11.2%
- Market size, estimated
- $257Ka year
- Peak month
- July1.5× the quietest month
- Top search term
- clorox floor wipes24K searches a year
02 · Price
A sale here is worth $12.45.
Listings sell for $12.45 on average, from $4.02 to $20.53. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At $12.45 that is $16K to $19K a year per listing.
- Average price
- $12.45under the $15 to $100 sweet spot
- Price range
- $4.02–$20.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $16K–$19K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #128 within Mopping. It carries 7,093 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 100%
- Out of stock, average day
- 2.7%
- Average rank
- #128in Mopping
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 7,093per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Floor Cleaning Wipes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
56
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Brand 197%
- Brand 23%
- Open — no brand owns it (0%)
Demand
Floor Cleaning Wipes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 1.5×
Search terms
Top Floor Cleaning Wipes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- clorox floor wipes24K/yr
- clorox swiffer wet pads18K/yr
- clorox mopping cloths9K/yr
- clorox scentiva coconut16K/yr
- clorox coconut11K/yr
- clorox floor wipes for swiffer7K/yr
- clorox mop pads14K/yr
- scentiva coconut8K/yr
- clorox wet mop pads9K/yr
- clorox wet mopping cloths8K/yr
Reviews and returns
What reviews say buyers love and hate about Floor Cleaning Wipes
We read the reviews and the return reasons for every product selling here.
“Aroma is unpleasant”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Floor Cleaning Wipes questions
Answered from the same tracked data.









