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Floor Cleaners for Tile and Wood Floors

Fail

The top 5 products take 100% of clicks, so Floor Cleaners for Tile and Wood Floors is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$955K/yr920K searches / yr
90-day growth
+4.1%search demand this quarter
Competition
100%top-5 click share · 3 brands · 5 sellers

Flapen Score

Floor Cleaners for Tile and Wood Floors against its category

The dotted line is the Health & Household average. Past it, Floor Cleaners for Tile and Wood Floors is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Floor Cleaners for Tile and Wood Floors market on Amazon at a glance

Shoppers on Amazon United States searched for Floor Cleaners for Tile and Wood Floors 920K times last year and spent an estimated $955K. All 3 brands take every click. Demand peaks in Jan–Feb–Jul. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 920K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $955K a year.

Searches, last 12 months
920K
Growth, 90 days vs prior 90
+4.1%
Conversion, latest week
5.6%
Market size, estimated
$955Ka year
Peak month
January2.8× the quietest month
Top search term
helio air broom296K searches a year

02 · Price

A sale here is worth $18.60.

Listings sell for $18.60 on average, from $9.44 to $36.39. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 8,000 to 10,000 of them. At $18.60 that is $149K to $186K a year per listing.

Average price
$18.60inside the $15 to $100 sweet spot
Price range
$9.44–$36.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
8,000–10,000
Revenue per listing a year
$149K–$186K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #20 within Sweeping. It carries 3,463 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
12.3%
Average rank
#20in Sweeping
Average rating
4.03 starsAmazon United States average 4.42 stars
Average reviews
3,463per listing
Listings tracked
3

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Floor Cleaners for Tile and Wood Floors products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 179%
  • Brand 216%
  • Brand 36%
  • Open — no brand owns it (0%)

Demand

Floor Cleaners for Tile and Wood Floors search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Jul · busiest ÷ quietest = 2.8×

Search terms

Top Floor Cleaners for Tile and Wood Floors search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • helio air broom296K/yr
  • air broom266K/yr
  • air broom as seen on tv79K/yr
  • helio air broom as seen on tv92K/yr
  • airbroom46K/yr
  • helio broom22K/yr
  • airbroom as seen on tv17K/yr
  • helio airbroom12K/yr
  • helio broom as seen on tv4K/yr
  • heilo air broom as seen on tv12K/yr

Reviews and returns

What reviews say buyers love and hate about Floor Cleaners for Tile and Wood Floors

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Ease Of Cleaning”
17%of negative reviews mention “Strength”
2.8%of orders come back
“Very flimsy”
A buyer, on “Strength”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Floor Cleaners for Tile and Wood Floors questions

Answered from the same tracked data.