Fllow

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $216K a year.

Searches, last 12 months

101K

Growth, 90 days vs prior 90

-8.5%

Conversion, latest week

1.1%

Market size, estimated

$216Ka year

Peak month

July7.0× the quietest month

Top search term

fllow18K searches a year

Listings sell for $191.74 on average, from $13.26 to $581.78. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $191.74 that is $19K to $48K a year per listing.

Average price

$191.74above the $15 to $100 sweet spot

Price range

$13.26–$581.78

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

100–250

Revenue per listing a year

$19K–$48K

Returns

6.9%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #4,755 within Braces, Splints & Supports. It carries 1,198 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

89%

Out of stock, average day

3.0%

Average rank

#4,755in Braces, Splints & Supports

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

1,198per listing

Listings tracked

9

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

39 months