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Flintts Mints

Fail

The top 5 brands take 100% of clicks, so Flintts Mints is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$1.0M/yr1.4M searches / yr
90-day growth
-23.6%search demand this quarter
Competition
92%top-5 click share · 5 brands · 39 sellers

Flapen Score

Flintts Mints against its category

The dotted line is the Health & Household average. Past it, Flintts Mints is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flintts Mints market on Amazon at a glance

Shoppers on Amazon United States searched for Flintts Mints 1.4M times last year and spent an estimated $1.0M. All 5 brands take every click. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-23.6%
Conversion, latest week
3.1%
Market size, estimated
$1.0Ma year
Peak month
February1.4× the quietest month
Top search term
flintts mints556K searches a year

02 · Price

A sale here is worth $23.79.

Listings sell for $23.79 on average, from $4.00 to $53.49. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 6,000 to 8,000 of them. At $23.79 that is $143K to $190K a year per listing.

Average price
$23.79inside the $15 to $100 sweet spot
Price range
$4.00–$53.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
6,000–8,000
Revenue per listing a year
$143K–$190K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #13 within Dry Mouth Relief. It carries 1,855 reviews at 3.95 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
10.6%
Average rank
#13in Dry Mouth Relief
Average rating
3.95 starsAmazon United States average 4.42 stars
Average reviews
1,855per listing
Listings tracked
8

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
67 months

Products

Top Flintts Mints products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

39

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 173%
  • Brand 213%
  • Brand 38%
  • Brand 43%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Flintts Mints search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KBlack Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Flintts Mints search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flintts mints556K/yr
  • flints mints244K/yr
  • mouth watering mints115K/yr
  • flint mints112K/yr
  • mouth watering mints for oral63K/yr
  • flintts mints for dry mouth32K/yr
  • saliva mints44K/yr
  • salivating mints for oral bj13K/yr
  • flints mints mouth watering31K/yr
  • flint mints mouth watering23K/yr

Reviews and returns

What reviews say buyers love and hate about Flintts Mints

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Taste-Overall”
17%of negative reviews mention “Value For Money”
0.1%of orders come back
“Overpriced”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Flintts Mints questions

Answered from the same tracked data.