Flint
FailDemand is soft, at -43.9% this quarter, so Flint is a Fail.
- Flapen Score
- 46 / 100Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 4946
- Market size
- $32K/yr89K searches / yr
- 90-day growth
- -43.9%search demand this quarter
- Competition
- 58%top-5 click share · 17 brands · 47 sellers
Flapen Score
Flint against its category
The dotted line is the Health & Household average. Past it, Flint is stronger. Inside it, weaker.
Market
The Flint market on Amazon at a glance
Shoppers on Amazon United States searched for Flint 89K times last year and spent an estimated $32K. The top 5 brands take 67% of clicks. Demand peaks in Jul–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -43.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.
- Searches, last 12 months
- 89K
- Growth, 90 days vs prior 90
- -43.9%
- Conversion, latest week
- 2.3%
- Market size, estimated
- $32Ka year
- Peak month
- July1.8× the quietest month
- Top search term
- flint lighter24K searches a year
02 · Price
A sale here is worth $15.73.
Listings sell for $15.73 on average, from $4.77 to $27.15. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $15.73 that is $2K to $4K a year per listing.
- Average price
- $15.73inside the $15 to $100 sweet spot
- Price range
- $4.77–$27.15
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #286 within Lighters & Matches. It carries 1,970 reviews at 3.99 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 91%
- Out of stock, average day
- 5.3%
- Average rank
- #286in Lighters & Matches
- Average rating
- 3.99 starsAmazon United States average 4.42 stars
- Average reviews
- 1,970per listing
- Listings tracked
- 22
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Flint products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Match Stick Shaped Multipurpose Butane Lighter Novelty Candle and Grill Lighters Extended Handle Flame Igniters for Candles Fireplaces and BBQ (Pack of 2)
- Price
- $9.89
- Rating
- 4.4/5
- Reviews
- 201
- Age
- 6y ago

Creative Matchstick Lighter Open Flame Refillable Novelty Adjustable Metal Lighter Unique Gift for Men Women BBQ Fireplaces Camping
- Price
- $15.60
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

x-lighter Matchstick Permanent Match Strike Set 10000 Times Emergency fire Starters Waterproof Forever Lighter Dead Skull
- Price
- $10.17
- Rating
- 4.1/5
- Reviews
- 842
- Age
- 5y ago

SURVIVE Permanent Match Bottle Opener Metal Keychain Charcoal
- Price
- $18.05
- Rating
- 3.9/5
- Reviews
- 1,285
- Age
- 6y ago

YUSUD 2 Pack Permanent Match Infinity Lighter with Multitool Keychain Bottle Opener Reusable Waterproof Match Strike Anywhere Forever Flint Fire Starter for Outdoor Survival for Men
- Price
- $21.55
- Rating
- 3.8/5
- Reviews
- 799
- Age
- 4y ago
Trending
estimated 90-day click momentum
Creative Matchstick Lighter Open Flame Refillable Novelty Adjustable Metal Lighter Unique Gift for Men Women BBQ Fireplaces Camping
- Price
- $15.60
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Permanent Match Infinity Lighter Metal Match with Multitool Keychain
- Price
- $27.15
- Rating
- 3.3/5
- Reviews
- 36
- Age
- 10mo ago

3 Permanent Match Infinity Lighter 3-in-1 Keychain Bottle Opener Igniter Reusable Unlimited Lighter Waterproof Matches Outdoor Survival Permanent Igniter
- Price
- $22.60
- Rating
- 3.3/5
- Reviews
- 184
- Age
- 7mo ago

5 Pieces of Emergency Survival Camping Fire Starter Set Forever Lighter Flint Metal Match Waterproof Keychain Permanent Match Unlimited Waterproof Stick
- Price
- $7.32
- Rating
- 3.3/5
- Reviews
- 95
- Age
- 2y ago

Permanent Match Infinity Lighter Metal Match with Multitool Keychain
- Price
- $27.07
- Rating
- 3.3/5
- Reviews
- 36
- Age
- 10mo ago
Newest
by launch date
3 Permanent Match Infinity Lighter 3-in-1 Keychain Bottle Opener Igniter Reusable Unlimited Lighter Waterproof Matches Outdoor Survival Permanent Igniter
- Price
- $22.60
- Rating
- 3.3/5
- Reviews
- 184
- Age
- 7mo ago

Permanent Match Infinity Lighter Metal Match with Multitool Keychain
- Price
- $27.07
- Rating
- 3.3/5
- Reviews
- 36
- Age
- 10mo ago

Permanent Match Infinity Lighter Metal Match with Multitool Keychain
- Price
- $27.15
- Rating
- 3.3/5
- Reviews
- 36
- Age
- 10mo ago

Permanent Match Infinity Lighter with Multitool Keychain Bottle Opener Reusable Waterproof Fire Starter Lighter Outdoor Survival Strike Anywhere Matches (Black*2)
- Price
- $18.58
- Rating
- 3.5/5
- Reviews
- 110
- Age
- 11mo ago

200 Pcs Lighter Flints Universal Lighter Replacement Flint Refills Premium Glod Flint Stone Packaged in Aluminum Boxes Compatible with Most Lighters
- Price
- $5.91
- Rating
- 4.5/5
- Reviews
- 302
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
47
Est. top-5 brand share
67%
Top 20: 100%
Est. top-5 click share
58%
Top 20: 97%
Open market
28%
- KINGMAN PRIME31%
- PACHLOA,15%
- SURVIVE10%
- x-lighter6%
- yusud6%
- BIASTNR5%
Demand
Flint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Dec · busiest ÷ quietest = 1.8×
Search terms
Top Flint search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- flint lighter24K/yr
- matchstick lighter15K/yr
- match stick lighter5K/yr
- flint lighters4K/yr
- infinity lighter with multitool keychain bottle opener4K/yr
- portable multifunctional ignition device12K/yr
- lifelightern lighter5K/yr
- portable ignition device4K/yr
- life lighter8K/yr
- lifelighter6K/yr
Reviews and returns
What reviews say buyers love and hate about Flint
We read the reviews and the return reasons for every product selling here.
“not functional”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Flint questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









