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Flint

Fail

Demand is soft, at -43.9% this quarter, so Flint is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$32K/yr89K searches / yr
90-day growth
-43.9%search demand this quarter
Competition
58%top-5 click share · 17 brands · 47 sellers

Flapen Score

Flint against its category

The dotted line is the Health & Household average. Past it, Flint is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flint market on Amazon at a glance

Shoppers on Amazon United States searched for Flint 89K times last year and spent an estimated $32K. The top 5 brands take 67% of clicks. Demand peaks in Jul–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -43.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-43.9%
Conversion, latest week
2.3%
Market size, estimated
$32Ka year
Peak month
July1.8× the quietest month
Top search term
flint lighter24K searches a year

02 · Price

A sale here is worth $15.73.

Listings sell for $15.73 on average, from $4.77 to $27.15. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $15.73 that is $2K to $4K a year per listing.

Average price
$15.73inside the $15 to $100 sweet spot
Price range
$4.77–$27.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #286 within Lighters & Matches. It carries 1,970 reviews at 3.99 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
91%
Out of stock, average day
5.3%
Average rank
#286in Lighters & Matches
Average rating
3.99 starsAmazon United States average 4.42 stars
Average reviews
1,970per listing
Listings tracked
22

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Flint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

47

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

28%

  • Brand 131%
  • Brand 215%
  • Brand 310%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Flint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Flint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flint lighter24K/yr
  • matchstick lighter15K/yr
  • match stick lighter5K/yr
  • flint lighters4K/yr
  • infinity lighter with multitool keychain bottle opener4K/yr
  • portable multifunctional ignition device12K/yr
  • lifelightern lighter5K/yr
  • portable ignition device4K/yr
  • life lighter8K/yr
  • lifelighter6K/yr

Reviews and returns

What reviews say buyers love and hate about Flint

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Functionality-Overall”
0.6%of orders come back
“not functional”
A buyer, on “Functionality-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Flint questions

Answered from the same tracked data.